Following the launch of La Bottega Collective, CEO Tommaso Pacini discusses how the group is reshaping luxury hospitality by uniting leading expertise across beauty, textiles, accessories, and design into one ecosystem. In this interview, he explains how this new model will support hoteliers worldwide through innovation, sustainability, and a redefined vision of the guest experience.
What makes La Bottega Collective distinct from other players in the luxury hospitality supply chain, and how does it redefine the idea of a “curated guest experience”?
At the heart of La Bottega Collective lies a simple yet powerful belief: a hotel is more than just a beautiful environment — it is a destination where guests want to live memorable experiences. It’s not defined solely by design or services, but by the emotions it evokes through every detail.
La Bottega Collective is a B2B business with a B2C mindset. They don’t simply supply products; they design experiences brought to life through products and services crafted to meet and exceed client and guest expectations. Their mission is to be the most sophisticated partner for the hospitality industry and a single point of reference for brands and operators.
They bring together companies with deep expertise across multiple categories — La Bottega and Vanity Group in beauty essentials, Palatino in accessories and design, Beltrami and White Privé in textiles and linens, and Colosseo in design consulting — all united within one ecosystem. More than a holding company, La Bottega Collective represents a dialogue between cultures, artisans, designers, and innovators.
After decades in the industry, Tommaso highlights that guests don’t remember products in isolation — they remember the robe against their skin, the scent in the bathroom, the weight of a glass, or a personalised welcome. By designing these details around emotion, La Bottega Collective redefines what it means to curate an experience.
What tangible benefits can hoteliers expect when partnering with La Bottega Collective, beyond access to products, when it comes to enhancing guest satisfaction and loyalty?
Partners benefit from something rare: the ability to deliver consistency and differentiation simultaneously. The Collective offers production flexibility, a strong distribution reach, and a speed of execution that few in the industry can match.
They are continuing to integrate products and services while expanding their global presence. La Bottega Collective is what didn’t exist before — a unique place where everything a hotelier needs can be found. A single partner capable of designing hospitality experiences around people’s desires, blending product excellence, design, services, and innovation.
With upcoming showrooms in Dubai, New York, and beyond, how will La Bottega Collective ensure its offering feels both globally consistent and locally relevant?
The new showrooms are immersive spaces designed to honour regional identity. With 20 head offices worldwide — including Milan, New York, London, Paris, Barcelona, Dubai, Singapore, Hong Kong, Shanghai, and Sydney — hoteliers can co-create with the team in ways that respect cultural nuance and local character.
The Collective has a global voice but a local lens, allowing them to anticipate trends or create new ones while maintaining a unified mission: to redefine the guest experience through bespoke solutions that inspire, delight, and endure.
Sustainability is becoming a top priority for hoteliers worldwide. How is La Bottega Collective’s ESG strategy shaping product design, partnerships, and long-term innovation?
Tommaso believes sustainability cannot be an accessory in luxury — it must be intrinsic. The group is rolling out a global ESG strategy that aligns all companies under a shared framework with measurable impact.
Their approach focuses on three pillars:
• Reducing environmental footprint through decarbonisation and circular solutions
• Supporting people, clients, and communities while upholding diversity, inclusion, and quality
• Ensuring integrity, transparency, and responsible supply chain practices
This strategy guides decisions as they work toward their 2025–2030 ESG goals, creating lasting value for people, partners, and planet.
Given your family’s four-decade legacy and recent global investments, where do you see the biggest opportunities for luxury hospitality in the next five years, and how will La Bottega Collective help hoteliers capture them?
La Bottega Collective honours a legacy that began in 1981 with Tommaso’s father. The next five years, he says, will be defined by personalisation, wellness, and experience-driven luxury.
They are already collaborating with licensing partners on innovations such as in-room skincare tutorials, haircare channels integrated into hotel apps, and suite or public space takeovers. Guests increasingly want spaces that reflect individuality, support wellbeing, and immerse them in culture — not “standard luxury.”
La Bottega Collective is positioned to meet that demand. Their acquisitions give them breadth across categories, while their creative DNA transforms trends into tangible solutions. From wellness-led essentials to textile innovation and collaborations with fashion and fragrance houses, they aim to create emotional connection at every touchpoint.
Global expansion continues as showrooms become cultural anchors, helping the group understand regional needs. They design hospitality experiences around guests’ desires, not just their needs.
Honouring his father’s legacy — and supported by extraordinary partners — Tommaso’s vision is clear: to be the most sophisticated and trusted ally to the hospitality industry.
