Punch Hospitality, the Leeds-based hospitality marketing agency, has secured approximately £500,000 in annualised fee income through new and expanded revenue-growth partnerships across Q3 (October to December 2025) of its financial year.
The growth includes five new account wins and three expanded partnerships, spanning branded and independent hotels, hotel groups, and management companies. New and expanded partnerships include Clermont Hotel Group, Kingfisher Hospitality, We Stay, 7 Hospitality and Dalhousie Castle, ranging from rural Yorkshire Dales locations to Zone 1 London properties.
This growth reflects a growing trend among hotels to invest in marketing support that is directly connected to measurable commercial outcomes. For many operators, the priority is for clear performance insight, better channel mix, and stronger direct revenue across both leisure and MICE.
Punch Hospitality’s approach is built around Revenue Growth Marketing, combining commercial diagnostics with performance insight and a roadmap to improve revenue outcomes. Typical support includes commercial audits, direct booking strategy, paid media, CRM and email, SEO and GEO, metasearch, creative, website build and optimisation.
As part of its diagnostic work, Punch Hospitality uses BOSSIT, a unique strategic planning framework designed to align the Business Objective with Strategic Solutions and the Ideas and Tactics required to deliver them.
Recent outcomes delivered through this approach include supporting a hotel management company to build an £18 million enquiries pipeline following a targeted campaign aimed at event booking agents. The MICE campaign addressed audience fatigue through fresh creative execution, including gamification and visually engaging approaches, designed to improve engagement with event bookers.
The agency employs 25 people and has continued investing in specialist capability. During 2025, Malcolm Brechin joined the leadership team as Development Director. Punch is currently recruiting for a Head of Marketing and a Performance Marketing Lead, with roles based from its Grade II listed chapel offices on the edge of Leeds.
Louise Wright, Commercial Director at Punch Hospitality, said:
The question of why hotels are increasing marketing investment during economically challenging times comes down to a fundamental distinction between cost and value creation. Wright frames it as “the difference between a cost and an investment.” Looking ahead, Wright acknowledges the sector faces continued pressure. “When times are hard, marketing is often the first cut. But hard times also represent an opportunity to those who are ambitious. The main thing hotels will ask of their marketing partners is a clear return on their investment which is our primary focus.”