Montcalm Collection Unveils Montcalm Mayfair: 5* Luxury, Boutique Flagship Now open following extensive two-year renovation
Image Header: Bloom Private Dining & event space
Montcalm Mayfair, Autograph Collection has opened its doors following a thoughtful two-year renovation, introducing the new concept of Sensitive Luxury to London’s hotel landscape.
This landmark refurbishment has been led by award-winning architects Holland Harvey and interior designers Studio Est and Studio Mica. The restoration preserves the building's historical integrity while incorporating sustainable design and modern amenities.
Conscious, cultured, characterful, and considerate, Montcalm Mayfair is a five-star hotel that sits proudly in the heart of London's most prestigious neighbourhood, bringing a fresh, holistic hospitality approach to luxury. The respectful full restoration includes a wellness sanctuary, community-welcoming public spaces, and a signature restaurant by acclaimed chef Akira Back.
Sensitive Luxury: A New Genre in London Hospitality
This refreshing new genre of softer, gentler luxury, sensitive to contemporary values and classic architecture, will speak to all the senses while delivering warm, welcoming, uplifting service.
In keeping with all Autograph Collection hotels, Montcalm Mayfair celebrates its own distinct design honouring its Georgian roots, the hotel combines rich historical narratives with modern sophistication, celebrating individuality, creativity, and sustainability. The spaces feature pieces designed and produced by social-impact businesses, reflecting Montcalm's commitment to conscious luxury.
Drawing inspiration from its Georgian-era roots, the hotel combines rich historical narratives with modern sophistication, celebrating individuality, creativity, and sustainability. The spaces feature pieces designed and produced by social-impact businesses, reflecting Montcalm's commitment to conscious luxury.
The Garden: Where Nature Meets Luxury
The Montcalm Experience flows through every aspect of the hotel, with a central theme celebrating The Garden – a homage to the site's ancient forest origins and Georgian garden design heritage. Including floral motifs and nature-inspired elements, this narrative weaves through three distinct yet harmonious aspects:
- The Art of Play: Inspired by Georgian garden design, celebrating the cycles of nature
- A Conversation Piece: Echoing Georgian-era paintings of intimate garden and domestic settings
- The Salon: Honouring the intellectual exchanges of Georgian salons, such as Elizabeth Montagu’s Blue Stockings Society.
Inviting Guest Rooms and Signature Suites
The hotel offers 151 thoughtfully crafted guest rooms, including three exceptional signature suites.
The crown jewel, the Botanical Suite, offers London’s only fully private hotel suite experience, complete with its own entrance. An artistic takeover by Camille Rousseau brings The Garden theme to life through immersive artwork.
The Presidential Suite pays homage to Elizabeth Montagu's legendary salon culture, featuring rare works by Joan Miró, while the Royal Suite houses an expertly curated collection of lithographs and modern artworks. Each room features luxurious Frette bed linens and Penhaligon's bathroom amenities.
Lilli by Akira Back
The hotel's charismatic dining venue, Lilli by Akira Back, offers a modern take on British cuisine with global influences. The menu masterfully blends Michelin-starred chef Akira Back’s Korean heritage with contemporary Japanese techniques, celebrating seasonal, locally sourced ingredients. The destination bar features a dramatic hand-painted abstract ceiling mural and bespoke chandeliers, creating an evolving atmosphere from morning light to evening ambiance.
A Wellness Sanctuary
The YĀTRĀ SIGNATURE spa offers a holistic wellness experience, inspired by the ancient Ayurvedic wisdom and London's multicultural heritage.
YĀTRĀ SIGNATURE spa
This retreat features a serene plunge pool, heat experiences, and four treatment rooms, complemented by soundscapes curated by MindFidelity that echo British woodlands. Signature treatments developed with Mauli Rituals and QMS Medicosmetics provide a holistic approach to wellbeing, alongside yoga and meditation spaces.
Events and Social Spaces
The 400 sq m Grand Ballroom is a contemporary space for noteworthy events, accommodating up to 350 dinner guests. Intimate spaces including The Library and Bloom private dining room offer perfect settings for smaller gatherings, while a thoughtfully curated programme of events and talks celebrates storytelling across history, philosophy, and culture.
Sustainability and Community Focus
Montcalm Mayfair is committed to responsible luxury with sustainability and community at its core, including energy-efficient systems and partnerships with social enterprises. The hotel is pursuing B Corp, Green Key and EarthCheck certifications, demonstrating its commitment to environmental stewardship and responsible hospitality.
Montcalm Mayfair Facts at a Glance
- Opening Date: 1st April 2025
- Location: Wallenberg Place, London W1
- Rooms and Suites: 151, including three signature suites
- Dining: Lilli by Akira Back
- Wellness: YĀTRĀ SIGNATURE spa
- Event Spaces: Grand Ballroom (400 sqm), Bloom private dining, The Library
- Design Team: Holland Harvey (architecture); Studio Mica (guest rooms); Studio Est (public spaces and spa)
- Room rates: From £500 per night
- Affiliation: Montcalm Mayfair is an Autograph Collection Hotel
Fired up, not burnt out: Planday uses new research to launch The Manager’s Toolkit to empower managers to tackle burnout head-on
- 76% of hospitality managers experience burnout
- 85% of shift workers have experienced poor mental health
- Planday shares a practical, actionable guide for managers to use to tackle burnout head-on
Planday – the shift scheduling software by Xero – has today released The Manager’s Toolkit: a guide for managers for beating burnout and building better teams using research highlighting the depth of the burnout crisis within the UK’s hospitality industry.
The new research polled 2,000 UK based shift workers as well as 250 hospitality shift worker managers. Using the new data, Planday has released The Manager’s Toolkit: a free, online resource for hospitality managers and owners to use to create a happier and healthier workforce.
Whilst the hospitality industry is a fantastic place to work, brimming with creativity and energy, there is a hidden challenge looming: team wellbeing. The new research highlights this challenge with 85% of shift workers experiencing poor mental health, and 76% of hospitality managers reporting burnout. This is hardly surprising when 98% of workers surveyed consistently work overtime.
Dedicated to making the hospitality industry a better place to work, Planday undertook the research to explore the root causes of burnout such as unpredictable schedules, working multiple jobs and a lack of managerial support. These were then used to create The Manager’s Toolkit which provides actionable insights into how to tackle the causes, including improving scheduling practices, investing in manager wellbeing and leveraging technology.
The toolkit is a guide for managers to improve mental wellbeing in the workplace, and offers insights into how they can be a better manager. The report digs deep into different methods of communication that can be implemented, how to increase motivation at work, and build a proper sense of teamwork within the staff.
It also highlights how career development is the key to team success, with 97% of shift workers saying it is important to them. When teams can see progression at work, they have more drive to work hard, stay focussed and increase their skills.
Like most industries, the hospitality industry is ever changing and is currently undergoing a seismic shift with AI being integrated into almost every area of the industry. 94% of hospitality managers believe their employer should be investing in AI, and it is evident why - AI can help businesses automate certain tasks, streamline operations and ultimately leave room for staff to do what they do best: serving customers.
Dave Lee, CEO of Planday, comments: “At Planday, we are committed to supporting the hospitality industry and making shift work more human, which is why we have released The Manager’s Toolkit. Burnout in the hospitality industry is something that we’re all aware of, and our new research shows us just how real it is. These numbers are more than statistics; they represent real people, real struggles and the urgent need for change.
“Even if managers just take away a couple of things from this guide, we want it to be a catalyst for change and hope it will help make hospitality a happier and healthier place to work.”
NOW OPEN: THE BRASSERIE, SOPWELL HOUSE
The Brasserie at Sopwell House is back as the St Albans’ restaurant reopens its doors following a stunning refurbishment, complete with a vibrant new menu that’s sure to impress. To celebrate the launch, be one of the very first to enjoy an exclusive offer of three courses and a glass of wine for just £29 from now until 2nd May*.
Set within countryside hotel, Sopwell House, The Brasserie combines timeless elegance with modern flair, offering guests a refined yet relaxed space to dine and unwind.
Executive Chef Gopi Chandran and Brasserie Head Chef Marilena Ungureanu have taken great care in curating a reimagined menu packed with creativity and flavour. With a passion for local, quality ingredients, The Brasserie’s menus are a celebration of comforting British classics featuring elevated twists, with every plate utilising the very best locally available produce.
Effortlessly executed to make each ingredient sing, new signature starters include Chicken liver parfait served with apple and blackberry chutney and toasted brioche; Baked scallops served in the shell with a bacon crumble and garlic parsley butter; and Goats’ cheese croquettes with roasted red pepper sauce. Must-try mains include Cornish cod with crushed sweet garden peas, shaved fennel and dill; a Braised lamb shoulder pie in a red wine jus; and the ever-popular Slow cooked beef cheeks with mashed potato and red wine sauce.
From the grill, indulge in 28-day dry aged Hereford prime steaks, from fillet to sirloin on the bone, cooked to perfection and accompanied by fries and choice of sauce. For a true showstopper, share the 900g rib of beef, cooked on the Mibrasa charcoal grill to lock in maximum flavour.
Sundays are all about the roast with a selection of premium cuts available, from the 28-day aged Angus striploin of beef to a Gloucester Old Spot pork belly. Every plate is served with an abundance of crispy-on-the-outside, fluffy on-the-inside roasties, along with seasonal mixed vegetables, Yorkshire puddings and a generous helping of gravy.
A nostalgic nod to British sweet treats, desserts at The Brasserie include classics such as Bakewell tart and Blueberry cheesecake, along with an Artisanal British cheese board of four regional cheeses with a quince paste. For a touch of decadence, opt for the rich Chocolate delice, served with a Stracciatella ice cream, before rounding off the meal with a choice of teas and coffees.
The drinks list has been thoughtfully curated to complement the menu, offering a range of beers and lagers, whilst wine aficionados can take their pick from the extensive list of bottles from across the globe including dessert and fortified options. A selection of premium wines is also available via Coravin, allowing diners to try exclusive varieties by the glass and discover The Brasserie’s little black book of expert wine producers.
Following a transformative redesign, the expansive interiors are bright and airy, flooded with natural light and feature warm tones of blue and amber, bold prints and patterned tiling that create an inviting atmosphere from morning to evening. Modern pendant lighting adds a welcoming glow, whilst layered textured fabrics, bespoke furniture and art deco touches complete the stylish look. Striking curved and custom-built banquette seating provides the perfect spot for dinner with friends, while discreet nooks and smaller tables set the mood for intimate date nights.
Open seven days a week from breakfast to dinner, come together with friends and family at The Brasserie, with bookings available at www.sopwellhouse.co.uk/dine/the-brasserie/.
Re-charge, celebrate and explore with Four Seasons
Four Seasons welcomes travellers to explore exciting new offerings across its iconic properties. From vibrant culinary experiences and cultural celebrations to luxurious retreats and reimagined accommodations, Four Seasons continues to redefine global hospitality.
Upcoming highlights include the 55th anniversary celebrations at Four Seasons Hotel London at Park Lane which see the property partnering with Victoria & Albert Museum, offering guests exclusive access to sold-out exhibitions, private events, and curator-led tours. While Four Seasons Hotel Megève invites guests to embrace its signature ‘’Alpinotherapy” well-being programme which offers personalised retreats to recharge and detox in the alpine environment. And those visiting New York City, can do so via Four Seasons Hotel New York Midtown and explore its My NYC Moment experiences. From bespoke wardrobe consultations with renowned personal stylists to an exclusive whiskey tasting, each experience is thoughtfully curated for each guest.
Following this week’s media event at Four Seasons Tower Bridge, please find below the key news summaries from each of the properties in attendance:
News from the Middle and Far East
Four Seasons Hotel Doha - marks its 20th anniversary with an exclusive artistic collaboration featuring acclaimed London-based sculptor, Dan Pearce. Adding to the celebrations, the inaugural Michelin Guide has honoured two of the hotel’s signature dining destinations — Nobu Doha, led by Chef Mauro Baldari, and Curiosa by Jean-Georges, helmed by Chef Shreyas Kadam. As Nobu Doha approaches its 10th anniversary in 2025, its Michelin recognition reaffirms its status as a culinary leader in the region. Meanwhile, Curiosa by Jean-Georges has swiftly become a standout in Doha’s dining scene, achieving Michelin acclaim within just two years. At Four Seasons Doha, luxury, artistry, and world-class dining converge for an unforgettable experience.
Four Seasons Hotel Bahrain Bay- invites couples to indulge in luxurious romantic experiences on its private island in Manama. Guests can enjoy the Whispers of Romance at Byblos — a private cabana dinner featuring a bespoke menu and stunning views of Bahrain Bay. For ultimate relaxation, the Night Spa offers aromatherapy massages, sparkling beverages, and sweet treats in an intimate setting. The Fireside Flow experience provides a serene outdoor spa escape with exclusive pool access under the stars. Additionally, the hotel continues to cater to families with its private beach, kids’ waterpark, and a beach club offering games and entertainment for all ages, making it the perfect destination for both romantic getaways and family fun.
Four Seasons Hotel Marrakech - unveiled renovated suites, rooms, and pavilion villas that blend modern Moroccan design with luxurious comfort. The spaces feature handpicked local artworks, and soothing colour palettes inspired by the tones of the city, and contemporary amenities with Moroccan touches. Guests can also enjoy an enhanced sleep and wellness experience, with ambient lighting, local scents of orange blossom, rose, and cedarwood, and a sensory journey inspired by local traditions. The sounds of birds and nature further create a serene connection to the lush gardens surrounding the resort.
Four Seasons Hotel Riyadh - invites guests to indulge in an extraordinary culinary and social experience. At Café Boulud, savour exceptional new offerings like Coffee Mornings and the elegant Breakfast at Tiffany’s. For a more intimate gastronomic journey, the soon-to-open Julien by Daniel Boulud offers a hidden haven within Café Boulud, where Executive Chef Thierry Motsch curates a private French dining experience. This May, the highly anticipated Tonic Bar will debut as an elegant and sophisticated destination for refined drinks with friends. Led by a pioneering all-female bar team, it offers inventive mocktails crafted with artisanal homemade tonics. Designed as a tribute to Saudi Arabia’s rich heritage and visionary future, Tonic Bar promises an unforgettable blend of artistry and tradition.
Four Seasons Hotel Cairo at The First Residence - a boutique-style retreat with French-inspired interiors reminiscent of Cairo’s Belle Époque era. Offering the city’s most spacious accommodations, including signature suites with breathtaking views of the Pyramids, the Nile, or botanical gardens, the hotel is the closest luxury property to the iconic Pyramids of Giza and the Grand Egyptian Museum. Savor an exceptional culinary journey with 10 dining options, including unique experiences aboard the First Nile Boat, home to the city’s only Brazilian restaurant. For added indulgence, unwind at the Asian-inspired spa featuring a traditional Turkish Hammam or enjoy the thrill of the on-site casino. With exclusive private dining and catering at Egypt’s most iconic landmarks, Four Seasons Cairo at The First Residence offers an unparalleled blend of luxury and heritage.
Four Seasons Resort and Residences The Pearl-Qatar - Chicago Rare, the resort’s modern steakhouse, has earned prestigious recognition from the Michelin Guide 2025 after just nine months, solidifying its status as a culinary gem in Doha. Soon, indulge in the exquisite "Les Essences de Diptyque" High Tea Experience, where the artistry of fragrance meets culinary excellence. Each delicately crafted bite is inspired by Diptyque’s iconic scents, offering an unparalleled sensory journey. At Four Seasons The Pearl-Qatar, every moment is a celebration of elegance and innovation.
Four Seasons Hotel Kuala Lumpur - Bar Trigona, ranked #36 in Asia’s 50 Best Bars, embarks on a sensory journey with Colour Me Curious 2.0, a vibrant cocktail experience featuring locally inspired creations and sustainable practices. Signature drinks, crafted with Trigona honey and rare ingredients like A5 wagyu tallow and Kulim bitters, celebrate Malaysia’s natural bounty. For mindful indulgence, low and no-alcohol options, as well as bottled cocktails, offer elegant sipping experiences.
At The Spa, indulge in exclusive skincare treatments with Valmont’s Swiss precision facials and Skeyndor’s Spa Senses therapies. From the rejuvenating Lift from the Peaks facial to the relaxing Ancient Abhyanga massage, these tailored experiences combine world-class expertise and holistic wellness. Every moment at Four Seasons Kuala Lumpur is a seamless blend of innovation, elegance, and rejuvenation.
Four Seasons Resort Langkawi – celebrates the unveiling of their new Two-Bedroom Beach Villas. Embracing panoramic views of the Andaman Sea, these refreshed villas offer spacious living areas, spa-style ensuite bathrooms, and private infinity pools that seamlessly blend with the ocean horizon. Thoughtfully designed by Brewin Design Office, the villas celebrate Langkawi’s rich heritage with elegant local touches.
Savor an exceptional culinary journey at HAVA, the resort’s newest dining destination. Showcasing the vibrant flavours of Northwest India, Chef Balwant crafts authentic delicacies like Tandoori Lobster and Nalli Ka Salan, using traditional techniques. The open-air ambiance, framed by ocean views, offers the perfect setting for sunset feasts and starlit dinners — a true taste of India’s culinary heritage in a tropical paradise.
Four Seasons Hotel Bangkok - has introduced several exciting offerings. BKK Social Club, ranked number 12 in the World’s 50 Best Bars and the top bar in Thailand, has launched a new menu celebrating Mexican culture. Additionally, Four Seasons Thailand has collaborated with Jim Thompson to create the exclusive Thai Explorer’s Collection, featuring prints inspired by Four Seasons locations across the country. For fans of The White Lotus, the hotel is also offering an Afternoon Tea and Bar experience inspired by the show’s upcoming third season.
Island updates
Four Seasons Bahamas, The Ocean Club- celebrates 25 years of DUNE by Jean-Georges, Paradise Island's premier dining destination. Enjoy signature global cuisine, oceanfront views, and exclusive #DUNE25 specials. The iconic Martini Bar, famously featured in Casino Royale, has been refreshed with chic new furnishings — don't miss the Oysters & Martinis experience every Saturday from 6-9 PM.
This spring and summer, unwind with the Return to Paradise offer, featuring a fourth night free and complimentary airport transfers. Play on lush Har-Tru courts adorned with custom Giorgio Armani decor, a highlight of the Four Seasons Presents the Road to the Giorgio Armani Tennis Classic. For ultimate relaxation, enjoy the resort's pristine beach, three pools, and upcoming wellness retreats.
Four Seasons Resort Seychelles at Desroches Island - experience the essence of island living with its newly launched Farm-to-Fork Experience. This immersive culinary journey begins at the resort’s on-island farm, where guests handpick fresh ingredients alongside the resident farmer before joining a Seychellois chef for a hands-on Creole cooking class. For adventure seekers, the resort introduces the exhilarating sport of kite surfing, taking advantage of the island’s ideal wind conditions and stunning coastal scenery. Available from July to October, this thrilling activity offers both novices and seasoned surfers an unforgettable way to explore the island’s natural beauty, complementing an array of other ocean adventures like diving, snorkelling, and surfing.
Four Seasons Resort Seychelles - offers an all new, unparalleled, sanctuary of relaxation and rejuvenation with its newly introduced Petite Anse Spa Retreat. This indulgent four-night escape is designed to restore the mind, body, and spirit, featuring lavish daily breakfasts, a blissful couple’s massage, revitalising yoga or aqua yoga sessions, a personalised consultation with an Ayurvedic doctor, and a choice of a luxurious massage or facial. For those seeking an immersive wellness experience, the Petite Anse Wellness Journey invites guests on an exclusive guided hike to the mountaintop, where the serene energy of rose quartz granite boulders enhances inner balance. Following a tranquil meditation session, guests will wander through the resort’s lush gardens — once a vibrant fruit farm — before savouring a restorative spa treatment. The experience concludes with a bespoke Creole-inspired cooking class led by the resort’s culinary masters, offering a refined celebration of Seychelles’ exquisite natural beauty and rich heritage.
Four Seasons Resort Nevis – has curated Summer of Culture experiences which celebrate the island’s rich traditions. From the rhythmic beats of the St. Kitts Music Festival in June to the culinary delights of the Nevis Mango Festival in July, each event offers a unique glimpse into local heritage. Guests can also participate in the resort’s Sea Turtle Week, supporting conservation efforts, or revel in the colourful festivities of Nevis Culturama in August. Additionally, Four Seasons Nevis continues its dedication to marine preservation with its ongoing Sea Turtle Conservation Season, offering guests the opportunity to engage in meaningful, hands-on experiences.
Four Seasons Resort Mauritius- The resort’s renovation promises to elevate this serene island retreat with refreshed accommodations, enhanced dining experiences, and reimagined spaces that celebrate the island’s natural beauty. Stay tuned for a revitalized blend of modern elegance and authentic Mauritian charm, offering an unparalleled escape in the heart of the Indian Ocean.
Europe’s Finest Celebrations
Four Seasons Hotel Ritz Lisbon - CURA, the hotel’s Michelin-starred restaurant, welcomes Rodolfo Lavrador as its new Head Chef, continuing to impress with contemporary Portuguese cuisine — recently earning a coveted spot on the 50 Best Discovery list. Indulge in the exquisite Orchideé Imperiale Gold Nobile Afternoon Tea, a sophisticated collaboration with Guerlain, blending culinary artistry with timeless elegance. Relax in true resort style with the outdoor pool and Pool Bar or maintain your fitness routine at the rooftop fitness centre, complete with an outdoor running track and Pilates studio. For art enthusiasts, the hotel's curated collection offers a cultural journey, while its rich history adds a touch of grandeur to every stay.
Four Seasons Hotel Gresham Palace Budapest - welcomes an exciting new era with the appointment of Julia Selyukova as General Manager, bringing fresh leadership to this iconic property. At the celebrated MÚZSA bar, the newly launched Muses cocktail menu pays homage to timeless elegance, solidifying its place on the prestigious 50 Best Discovery list. With monthly Muse of the Month events, guest shifts, and masterclasses, MÚZSA is on a path to becoming one of the World’s 50 Best Bars. The hotel’s storied past, including its connection to London’s Gresham Life Insurance Company, adds a layer of historic charm to its luxury offerings.
Four Seasons Hotel London at Tower Bridge - the newly named, formerly Trinity Square property, offers guests the chance to enjoy an immersive motorsport adventure with Hedley Studios, featuring legendary vehicles like the Bentley Blower JNR and Bugatti Baby II. Launching March 27th, the hotel presents ‘London by Lily Vanilli’ Afternoon Tea at the Rotunda Bar & Lounge, offering a modern take on tradition with exquisite cakes, savoury delights, and cocktail pairings. As day turns to night, the experience evolves into ‘Aperi-tea’, complemented by live music and locally inspired cocktails.
Four Seasons Hotel London at Park Lane - exciting celebrations are underway as the hotel marks its 55th anniversary. To commemorate this milestone, the hotel has partnered with the prestigious Victoria & Albert Museum, offering guests exclusive access to sold-out exhibitions, private events, and curator-led tours through February 2026. Notably, the partnership will feature the highly anticipated Cartier exhibition opening this April, providing a truly tailored cultural experience.
Additionally, the hotel is hosting the Counter Culture Series at Pavyllon London, a culinary collaboration led by Chef Yannick Alléno. On April 16th, Chef Raymond Blanc OBE will join him for a one-night-only event, crafting a modern French gastronomic experience at the restaurant’s signature counter. Guests will have the rare opportunity to witness the chefs in action and savour a curated menu in an intimate setting.
Four Seasons Hotel Hampshire - the 20th anniversary celebrations continue with family-focused Easter experiences and exclusive seasonal escapes. This Easter, families can look forward to the annual Easter Egg Hunt, featuring a special appearance by the Easter Bunny and the opportunity to win tickets to Paultons Park for a Peppa Pig meet-and-greet. Children can also enjoy creative workshops, a kids-only disco, and the Sharkie’s Reef activity pool. Meanwhile, adults can indulge in a seasonal Easter Afternoon Tea in the Drawing Room or savour a classic Sunday Roast at Wild Carrot. Located just an hour from London, it’s the perfect countryside escape for all ages.
Additionally, Four Seasons Hotel Hampshire is thrilled to host a prestigious leg of The Road to The Giorgio Armani Tennis Classic from June 6th-8th, 2025, as part of its anniversary events. The tournament will feature Wimbledon champion Goran Ivanišević, mentoring participants in a doubles invitational set against the hotel’s beautiful 18th-century manor estate and rolling countryside. The winning team will advance to the semi-finals at London’s Hurlingham Club during the Giorgio Armani Tennis Classic — a celebrated highlight of the social and sporting calendar.
Four Seasons Hotel George V, Paris - the completion of a three-year renovation unveils an elegant transformation of the hotel's rooms and suites by renowned French designer Pierre-Yves Rochon. This extensive redesign, the first since the hotel’s reopening in 1999, captures Parisian sophistication with a blend of timeless décor, modern art, and cutting-edge technology.
Highlights include the addition of new signature suites — two Duplex Suites and one Parisian Suite — along with two Grand Premiere suites. In 2025, the hotel’s iconic Penthouse Suite has been reimagined, now offering a sunlit sanctuary with panoramic Eiffel Tower views from the comfort of the living room. The renovations also mark a milestone in sustainability, with the hotel receiving the prestigious BREEAM certification as the first luxury hotel in Europe to achieve this eco-friendly distinction for both asset management and operations.
Four Seasons Resort Mallorca at Formentor - is set to reopen for its first full season this spring, welcoming guests to experience its luxurious seaside retreat. Nestled along the pristine shores of the Mediterranean, the resort offers refined accommodations, exceptional dining, and immersive experiences celebrating the island's natural beauty and cultural heritage. This milestone marks an exciting chapter for Four Seasons Mallorca, promising unforgettable stays in one of Spain's most picturesque destinations.
Four Seasons Hotel Megève - invites guests to embrace well-being through its Four Pillars of Wellness: body, mind, sleep, and nutrition. The signature “Alpinotherapy” program offers personalised retreats to recharge and detox in the serene alpine environment. Mindful escapes like sound baths and guided meditations promote inner peace, while CBD-infused treatments enhance restorative sleep. Guests can also savour balanced, nutritionist-curated menus for a nourishing dining experience.
Families can enjoy memorable adventures, from guided nature walks with gourmet picnics to golf classes designed for young players. Discover an unforgettable alpine retreat at Four Seasons Hotel Megève.
Updates from North America
Four Seasons Resort Orlando at Walt Disney World Resort - exciting new experiences await this spring and summer, as families can now enjoy Glow Swim Parties in the Lazy River; featuring glow-in-the-dark inner tubes and beach balls every Thursday to Saturday from 6:00 to 9:00 PM. Additionally, Dive In movies under the stars on select nights add to the resort’s vibrant waterpark fun.
For adults, the newly opened Epilogue Speakeasy offers an elegant, Art Deco-inspired escape. With a subtle library theme, guests can sip on expertly crafted cocktails while surrounded by literary touches. This exclusive experience is available on select Thursday, Friday, and Saturday nights, beginning at 6:00 PM.
Four Seasons Resort and Residences Jackson Hole- experience the pinnacle of luxury and adventure at Four Seasons Resort and Residences Jackson Hole. Enjoy ski-in/ski-out access to legendary slopes, unwind with après at Ascent Lounge, or relax in heated pools and The Spa. In summer, embrace the spirit of the West with horseback riding at Diamond Cross Ranch, craft a custom hat at Kemo Sabe, and toast at the iconic Million Dollar Cowboy Bar. For an unforgettable day trip, explore the wonders of Yellowstone National Park. Every moment at Four Seasons Jackson Hole is a seamless blend of elegance and adventure.
Four Seasons Hotel New York Midtown - invites guests to indulge in the epitome of luxury with its My NYC Moment experiences, designed to create unforgettable memories. From bespoke wardrobe consultations with renowned personal stylists to an exclusive whiskey tasting at the prestigious Great Jones Distillery, each experience is thoughtfully curated for each guest. For the ultimate indulgence, guests can partake in a lavish perfume tasting in collaboration with AMAFFI perfumes, culminating in a personalised fragrance valued at up to $10,000. Looking ahead, the hotel’s highly anticipated spa reopening in mid-2025 and the introduction of sophisticated long-term stay accommodations in early 2026 will further elevate the guest experience.
Four Seasons Hotel One Dalton Street, Boston - Indulge in the award-winning Five-Star Wellness Floor, offering holistic treatments with world-renowned brands like EviDenS de Beauté and Ground Wellbeing. Explore an expanded retail space featuring curated designer apparel and wellness products. Ideally located in the vibrant Back Bay, the hotel provides convenient access to Boston’s prestigious universities. Enjoy a seamless blend of relaxation and exploration, with exclusive amenities like the Canada Goose guest lending program for luxurious winter wear during your stay.
Four Seasons Hotel New York Downtown - Nestled in Tribeca, steps from the iconic Printemps department store and the Perelman Performing Arts Centre, the hotel offers an unparalleled gateway to New York City’s cultural and culinary delights. This spring, discover The Greenwich Collection — four newly designed suites by Bill Rooney Studio, blending sophisticated design with the charm of Tribeca’s residential living. Perfectly located near SoHo, the West Village, and Brooklyn, the hotel’s stylish accommodations provide an authentic, luxurious urban retreat.
The White Lotus Effect: How Hotels Can Leverage Set-Jetting with Smart Technology
Thailand is experiencing a tourism surge, with bookings at the Four Seasons Resort in Koh Samui spiking by 40% this month alone. This dramatic increase is part of the "White Lotus Effect," a phenomenon where tourism surged by as much as 300% year-on-year in Sicily and Hawaii following their appearances in the hit HBO series. This growing trend, known as "set-jetting," is reshaping travel patterns as fans actively seek out destinations featured on their favorite shows.
The third season of The White Lotus has captivated viewers with its stunning Thai resort backdrop, distinctive viral theme music, and gripping storylines that reveal unsettling truths about seemingly picture-perfect guests. Despite the show's satirical and often dark undertones, viewers are separating fiction from reality, flocking to experience the luxurious paradise they've seen on screen.
Managing the Set-Jetting Boom
For hotels, this sudden influx of visitors presents both an exciting opportunity and a formidable challenge. Increased demand brings higher occupancy rates and potential revenue boosts, but it also raises guest expectations. Set-jetters arrive already immersed in the fantasy of the location, expecting a seamless, high-end experience that mirrors what they saw on screen. However, if hotels are not adequately prepared, overwhelmed staff and operational bottlenecks can quickly lead to service shortfalls - something that could tarnish both the guest experience and the hotel's reputation.
To stand out in this competitive surge, hoteliers should take note of this increasing set-jetting trend and focus on optimising the guest experience for travellers who are experiencing the region through the lens of the show. Properties need to consider how they can adequately prepare their staff to handle this influx of visitors who arrive with specific expectations shaped by what they've seen on screen. By thoughtfully leaning into these unique motivations for travel, hotels can create meaningful connections with guests while maintaining authenticity to the local culture and experience.
Themed offerings might include screening events during the series' airtime, guided tours of filming locations, or specially crafted menus inspired by the show. However, creating these memorable experiences while managing increased visitor volume requires a delicate balance between maintaining service quality and handling higher demand.
Technology as the Foundation for Human-Centered Hospitality
The latest 2024 APAC Hospitality Impact Study by Agilysys found that 46% of guests prioritise staff friendliness and knowledge. Additionally, the report found that little surprises such as pillow chocolates can drive rebookings by 66%. But maintaining this high-touch hospitality becomes challenging when teams are stretched thin due to increased visitor numbers.
This is where technology becomes the essential foundation that enables truly human-centered hospitality. Rather than replacing personal interactions, technology solutions free staff from routine administrative tasks, allowing them to focus on creating the meaningful connections that set-jetters seek. By automating processes like mobile check-ins, contactless payments, and housekeeping requests, hotels empower their teams to deliver the attentive, knowledgeable service that transforms a screen-inspired trip into an authentic experience.
In this environment, the Property Management System (PMS) serves as the conductor of a well-tuned hospitality orchestra. Like a skilled maestro, the PMS provides direction and coordination across departments, ensuring each team member performs their role at precisely the right moment while maintaining harmony with the overall guest experience. As the conductor doesn't play the instruments but rather enables musicians to deliver their best performance, the PMS doesn't replace human service but rather elevates it, allowing staff to move beyond standard hospitality to deliver memorable, personalised moments that resonate with guests long after their stay.
While not a standalone technology, a single-guest profile is made possible through PMS, enabling hotels to anticipate and meet guest needs. With this insight, the system can recommend tailored offers, such as specially curated tours or dining experiences, to enrich the stay. This single-guest profile also allows travellers to manage their reservations, preferences and more all in one place rather than across different platforms. Additionally, PMS technology connects all areas of the hotel, allowing it to recognise guest preferences in real time. For instance, if a guest expresses interest in a particular aspect of a show's setting, the system can suggest related authentic local experiences. By leveraging these insights, hotels can make guests feel seen and valued, delivering the high-touch hospitality that drives guest satisfaction and loyalty.
Turning Set-Jetting Tourism into Long-Term Loyalty
Set-jetting represents more than just a temporary boost to occupancy rates - it's becoming a significant economic driver for destinations worldwide. While this immediate influx creates valuable revenue opportunities, forward-thinking hoteliers recognise that the real value lies in converting these media-inspired visits into ongoing guest relationships.
However, truly successful hospitality brands look beyond the immediate surge in bookings to cultivate lasting relationships with guests. Hotels can transform the screen-inspired travel boom into sustained loyalty through several strategic approaches:
- Personalised Post-Stay Engagement: Follow up with set-jetters through tailored communications that reference their specific experiences, offering exclusive rates for return visits to explore more of the destination beyond its on-screen portrayal.
- Local Partnerships and Authentic Experiences: Forge strategic relationships with local businesses to create immersive experiences that extend beyond the property. PMS-integrated marketing tools can recommend authentic local dining, cultural experiences, and activities that complement the on-screen fantasy while showcasing the destination's true character.
- Loyalty Programs for Experience Seekers: Develop membership models that appeal specifically to travellers motivated by media-inspired destinations, offering early access to packages for upcoming filming locations or exclusive behind-the-scenes experiences.
By embracing technology, hoteliers can strike the perfect balance between efficiency and personalisation. Digital tools can handle operational demands while ensuring that guests still receive the premium, high-quality service they expect.
As the set-jetting trend continues to shape global travel, those hotels that integrate technology effectively will be best positioned to turn short-term hype into long-term guest loyalty - ensuring that the magic of screen tourism isn't just a fleeting moment, but a lasting success.
Matthew Prosser, Senior Sales Director at Agilysys
"Labour's Spring Budget offers no respite for London's £46bn hospitality sector, leaving businesses to absorb the full £300 million impact of April's 15% NICs hike and lowered earnings threshold (£9,100 to £5,000). Facing this storm of rising costs, operators are being forced to choose between staffing cuts and service reductions. This makes technology adoption not just advantageous, but essential for survival.
Modern property management systems can do more than just automate tasks for London’s hospitality sector – they can create breathing room for teams by handling scheduling, inventory, and communications, allowing staff to focus where human touch matters most. This operational efficiency becomes a retention tool, transforming unpredictable workloads into manageable ones while maintaining service standards.
Equally important is the shift toward maximising revenue from existing guests rather than solely focusing on new customer acquisition. Studies show that retaining customers can be up to significantly cheaper than acquiring new ones. By leveraging data-driven insights, businesses can personalise guest experiences, offer targeted promotions, and strengthen loyalty – creating a cost-effective strategy for driving revenue in uncertain times.
The operators proactively implementing these solutions will be better equipped to weather the storm. Business protecting their margins while looking after their staff are positioning themselves as employers and service providers of choice – exactly what the industry needs during these challenging times."
NEWH, Inc. Names Agnès Roquefort Keynote Speaker for 2025 Leadership Conference in Paris
Accor’s Luxury & Lifestyle Chief to Discuss Innovation, Leadership & Hospitality’s Future
NEWH, Inc. (Network of Executive Women in Hospitality), the premier organization dedicated to scholarships, education, mentorship, and networking in the hospitality industry, proudly announces Agnès Roquefort, Chief Development Officer, Luxury & Lifestyle at Accor, as the keynote speaker for its 2025 Leadership Conference, Art de Vivre (Art of Living).
Marking a historic milestone as NEWH’s first Leadership Conference in Europe, this highly anticipated one-day event will unite top professionals, thought leaders, and innovators from North America, Europe, and beyond. Set to take place on Monday, June 23, 2025, at the Pullman Paris Centre - Bercy, this event will explore the future of hospitality through the lens of luxury and lifestyle innovation.
A seasoned executive with over 15 years of experience in hospitality, travel, and tourism, Roquefort has held key roles spanning strategy, business development, mergers and acquisitions, marketing, digital, revenue management, and data. A passionate leader, she is deeply committed to talent development and mentorship, making her an inspiring choice for this year’s keynote address.
Roquefort began her career in private equity at Turenne Capital before moving to Bain & Company in 2002, where she worked on due diligence projects across multiple industries. From 2004 to 2010, she continued her strategic consulting career at Advancy, specializing in the tourism, travel, F&B, and hospitality sectors. Since joining Accor in 2010, Roquefort has held a series of high-profile roles, including Chief of Staff for the Global COO, Global Head of Revenue Management & Pricing, Global Head of MGallery, and SVP of Digital Strategy, Integrations & Data. In January 2023, she became Chief Development Officer for Accor’s Luxury & Lifestyle division, shaping the future of some of the most prestigious hospitality brands.
Beyond her professional achievements, Roquefort is a dedicated advocate for gender equality in the workplace. As a contributor to RiiSE, Accor’s diversity network, she actively champions mentorship initiatives to support the next generation of hospitality leaders.
“We are honored to welcome Agnès Roquefort as the keynote speaker for our 2025 Leadership Conference,” said Chris Tucker, CEO of NEWH, Inc. “Her extensive expertise in luxury and lifestyle hospitality, combined with her passion for talent development and commitment to gender equality, aligns perfectly with NEWH’s mission to inspire and empower the next generation of hospitality leaders. Agnès’ remarkable career and visionary leadership will undoubtedly provide invaluable insights to our attendees as we explore the evolving landscape of our industry.”
The NEWH 2025 Leadership Conference is designed as a full day of learning and connection, concluding with the NEWH Leadership Conference Closing Party—an inspiring evening celebrating innovation, collaboration, and the future of hospitality. Attendees will gain exclusive insights from world-renowned experts while forging meaningful connections in one of the world’s most influential hospitality cities.
For more information on the NEWH 2025 Leadership Conference, visit www.newh.org.
Belu Unites ‘Tastemakers’ in New Campaign Celebrating Businesses that Serve with Purpose
Image Header: Tammy and Luke Limewood
● Belu announces the launch of new campaign ‘Drink the Difference: Served with Purpose’ to unite purpose-led businesses.
● The campaign aims to spotlight and share examples of best practice for how brands are boosting customer loyalty while making a positive contribution to society.
● The first wave of participating ‘Tastemakers’ include Apricity Restaurant, Herb House Spa, Kricket, Tonkotsu and Zurich
Today, Belu Water has announced the launch of a new campaign ‘Drink the Difference: Served with Purpose’ which will bring together ‘Tastemakers’ to showcase how business can drive positive change in the world while turning a profit.
Consumer confidence in the UK remains fragile, but ethical business practices continue to factor into customer buying decisions and win customer loyalty. 66% of consumers consider an organisation’s social and environmental impact when making a purchase decision, giving businesses a unique opportunity to stand out from competitors while driving positive change for the world.
The new ‘Drink the Difference’ campaign rallies like-minded, purpose-led firms to come together and share best practices for running an ethical and sustainable business. This includes showcasing businesses which are best in class for their approach - whether it be social purpose, supporting wellbeing in business, provenance of ingredients, building team loyalty or giving back to local communities.
‘Tastemakers’ – Belu’s forward-thinking, purpose-led hospitality and workplace partners – and the ‘Belu Collective’ – a network of hospitality businesses and workspace partners including Firmdale Hotels, Cubitt House Group and Zurich – will be spotlighted and encouraged to nominate a business that they recognise for leading with purpose to share their best practices.
The first wave of ‘Tastemaker’ participants include: Chantelle Nicholson (Founder, Chef and owner) of Apricity Restaurant, Tammy Kenyon (Spa Director) from Herb House Spa at Lime Wood and Luke Holder (Chief Director) of Hartnett Holder & Co at Lime Wood, Will Bowlby (Head Chef and Co-Founder) and Rick Campbell (Co-Founder) of Kricket, Emma Reynolds (Co-Founder) of Tonkotsu, and Louise Sheppard (UK Head of Corporate Real Estate & Workplace Services) and Angie Loyns (Workplace Customer Experience Manager) at Zurich.
Through this campaign, Belu is helping to build a future where water is managed responsibly, both throughout their supply chains and for those in need worldwide.
Belu is bringing together hospitality businesses and workplaces that do things differently and have a clear purpose beyond profit. From managing water responsibly and reducing single use plastics to prioritising team wellbeing and social procurement, these trailblazing businesses are inspirational across the board.
Natalie Campbell MBE, Co-CEO of Belu says: “We’re proud to launch this new campaign, which aims to inspire and connect our fantastic purpose-led partners by spotlighting how they are delivering positive impact while commercially thriving. Especially in today’s turbulent business landscape, learning how to do business differently to unlock new opportunities and win customer loyalty has never been so important.
“At Belu, our mission is to help change the way the world sees water. Our ongoing commitment to giving all of our net profits to WaterAid – that’s £6.1million in total since 2011 - is a direct result of the unwavering support from our community of purpose-driven partners. Together, by Serving with Purpose, we prove that businesses can succeed while making a difference.”
“We serve with purpose through everything that we do at Apricity.” Added Tastemaker, Chantelle Nicholson, Chef and owner of Apricity Restaurant. “Participating in this campaign is about coming together as a community and sharing the purpose-led approaches to business that work - both for delivering great service for our guests, and also for making a positive contribution to society. By sharing our stories and insights, we can encourage more brands to put people and planet first, because if you look after these things, the rest will follow.”
For more information, please visit https://belu.org/served-with-purpose/
Institute of Hospitality Renews Endorsement for Tourism for All’s Accessibility Training Courses
The Institute of Hospitality (IoH) has renewed its endorsement of Tourism for All's (TFA) online disability and accessibility awareness training courses. This renewal highlights the value of TFA’s efforts in promoting inclusivity within the tourism sector.
IoH’s continued support recognises the high quality of TFA’s training, which equips tourism businesses with the skills and knowledge needed to enhance accessibility for disabled travellers. TFA’s training programme plays a key role in helping businesses meet the needs of all customers and contribute to a more inclusive tourism industry.
“This renewal reinforces our ongoing commitment to improving accessibility in the tourism sector. It reflects the growing industry recognition of the importance of providing services that cater to the needs of disabled travellers,” said Raymond Veal, CEO of Tourism for All.
TFA’s initiatives continue to make a significant impact. Its Travel Planner platform, which lists accessible accommodation, attractions, and restaurants, has seen a 40% increase in user engagement year-on-year. Additionally, the economic contribution of disabled travellers is substantial, with the Purple Pound estimated at £14.6 billion annually to the English economy. As the population of disabled individuals continues to rise, businesses that adapt to this growing
market are well-positioned for long-term success.
The UK government has set an ambitious target to become Europe’s most accessible tourism destination by 2030, alongside a new ambition to welcome 50 million international visitors per year. This goal highlights the importance of businesses embracing accessibility as a core part of their operations. By addressing barriers and fostering inclusivity, the tourism industry can unlock new growth opportunities, contributing to a more equitable and prosperous tourism landscape.
Robert Richardson FIH MI, CEO of the Institute of Hospitality, said, “We are proud to continue our endorsement of Tourism for All’s online training courses. Their efforts set new standards for accessibility and inclusion, helping to ensure the tourism sector is welcoming to all visitors.”
Hospitality Action reports record-breaking year of support in 2024
As Hospitality Action marks the fifth anniversary of its first COVID grant - a pivotal moment that triggered a sharp and lasting rise in demand for support - the charity reports that this trend has continued, making 2024 its most challenging year yet.
According to its latest Impact Report, a surge in grant applications last year was driven by mounting debt, soaring living costs, unstable work patterns and declining mental health. Reflecting the deepening crisis faced by thousands of hospitality workers across the UK, the charity provided financial and emotional support to more hospitality households facing hardship than ever before.
Complex ‘Red Flag’ cases, where individuals faced the threat of imminent homelessness due to unpaid rent, council tax or utility bills became increasingly common. The number of emergency ‘same day’ payments awarded to prevent immediate eviction outstripped figures from the previous two years combined, highlighting the significant and ongoing impact of the cost of living crisis on the sector.
To help workers regain financial stability, Hospitality Action made vital referrals to its specialist debt partner, PayPlan, connecting beneficiaries with debt solutions, payment plans and write-offs. The charity’s partnership with Shelter also provided critical housing advice through its Helpline Plus service ensuring those in crisis had access to expert guidance.
In addition to debt support, in 2024 the charity introduced a new focus - income maximisation – with the recruitment of a dedicated Benefits Advisor thanks to the generosity of the Savoy Educational Trust. With extensive knowledge of the UK benefits system and discretionary grants landscape, within just 7 months this service unlocked more than £194,000 in previously unclaimed state benefits which hard-pressed beneficiaries were not able to access on their own.
Now in its eleventh year, the charities market-leading Employee Assistance programme (EAP) continued to provide vital support to the hospitality workforce, offering everything from legal advice and personal counselling to menopause and addiction support. Now serving 195,000 employees in nearly 500 businesses, the programme has become an essential lifeline for the sector. 2024 experienced a significant surge in demand, with calls to the EAP adviceline rising by 25% to 7,938, driven largely by concerns around stress, anxiety, finances and relationships.
Hospitality Action’s Golden Friends scheme, designed to keep loneliness and isolation at bay, supported more than 2,000 older beneficiaries in 2024. Alongside offering wellbeing support and financial hardship grants, 241 milestone birthday flowers were sent, and 4,000 personalised birthday and Christmas cards and 6,384 newsletters were posted to help ensure that retirees stay connected.
The charity’s 2024 Taking The Temperature industry-wide survey - which has cemented itself as the industry’s definitive benchmarking tool for hospitality wellbeing - uncovered some alarming statistics. Most notably, the number of hospitality workers reporting mental health struggles at some point in their careers reached 76% - an increase of 12% since 2020. When asked to identify the top three challenges hospitality workers expected to face in the next 12 months, 60% cited maintaining a good work/life balance whilst mental health and finances were reported by 44% and 42% respectively.
The annual survey provides critical, real-time insights into the evolving pressures faced by hospitality professionals, enabling Hospitality Action and businesses to develop and refine their wellbeing services to ensure support remains relevant and effective.
The level of support achieved in 2024 was only possible thanks to Hospitality Action’s remarkable - even legendary - fundraising calendar of events. From Back to the Floor and Bike to Care, to Walk for Wellbeing and Spirit of Hospitality, these four events alone raised more than three quarters of a million pounds. As demand for our support continues to rise, the ongoing generosity and participation of the industry in these events is more crucial than ever so HA can continue helping hospitality professionals through times of crisis.
Mark Lewis, Chief Executive at Hospitality Action said: “I don’t think any of us quite predicted the unprecedented surge in calls for help we experienced throughout 2024. We answered more helpline calls, delivered more counselling sessions and awarded over £1 million in grants – more than in any previous year since the darkest days of the pandemic. This has only served to strengthen our resolve to support as many of our hospitality colleagues as possible. Supporting Hospitality Action isn’t just vital for our industry, it’s a smart investment in the wellbeing and resilience of your business and workforce too."
Read more about how Hospitality Action’s support has evolved in the past five years here. For more information about Hospitality Action and how individuals and businesses can get involved, please visit www.hospitalityaction.org.uk