As the UK hospitality sector evolves at pace, the arrival of NoVacancy Hotel + Accommodation Industry Expo London feels perfectly timed.
We spoke with Dan Assor, Event Director of the newly launched UK edition, about why the renowned Australian event has expanded to London and how it aims to bring fresh energy to the market.
NoVacancy in the UK: Motivation and Vision
Q: NoVacancy is already well-established in Australia – what motivated you to bring the event to London, and what is your long-term vision for this UK edition?
A: NoVacancy has emerged as a powerful catalyst for innovation and connection within Australia’s hotel and accommodation sector, and we saw a natural opportunity to bring that same energy to the UK.
While London stands as one of the world’s most vibrant hospitality markets, it has long lacked a truly comprehensive platform that brings together every segment of the accommodation landscape – from hotels and serviced apartments to holiday parks, hostels, and resorts.
Our long-term ambition is to establish NoVacancy London as the definitive annual meeting place for operators and suppliers to discover new ideas, collaborate meaningfully, and collectively shape the future of the industry.
Differentiation in a Crowded Market
Q: In a market with established hotel trade shows, how will NoVacancy London distinguish itself and address gaps that other events might not be covering?
A: We’re building something broader in scope and fresher in energy. NoVacancy is not just about products, it’s about ideas, solutions, and relationships.
The event is designed around ten dedicated content tracks, each tackling real operational and commercial challenges, while our exhibitor mix reflects every facet of running an accommodation business. Our aim is for visitors to leave with tangible solutions and new partnerships that can transform their businesses.
Emerging Trends Driving Conversation
Q: Your conference agenda highlights themes like technology, sustainability, and design. Which emerging trends or innovations do you most expect to drive conversation among hoteliers at this first London edition?
A: AI and automation will undoubtedly dominate discussion, not as buzzwords, but as practical tools to enhance efficiency, personalise the guest experience, and unlock new revenue.
We’re also seeing strong momentum behind sustainable operations – from energy management and circular design to waste reduction.
On the design front, the integration of wellness, work, and leisure is redefining what accommodation will look and feel like in 2026 and beyond.
What Attendees Can Expect
Q: What do you aim to offer to hotel operators and professionals who attend NoVacancy London?
A: We want every attendee to walk away inspired, informed, and connected. That means access to world-class speakers, direct conversations with solution providers, and the chance to meet peers facing similar challenges.
Whether you’re re-thinking your tech stack, looking for design inspiration, or exploring new revenue strategies, NoVacancy London aims to provide practical takeaways and fresh ideas that you can implement immediately.
Measuring Success and Industry Impact
Q: How will you measure the success of NoVacancy London, in terms of exhibitor ROI, attendee engagement, and long-term impact on the hospitality industry, and what do you hope the hotel sector gains from it?
A: Success for us goes beyond numbers, it’s about impact. If our exhibitors leave with valuable leads and meaningful relationships, and our visitors tell us they’ve found new solutions and ideas that genuinely help their business, we’ll have achieved our goal.
Longer term, we hope NoVacancy London becomes a driving force for innovation and collaboration in UK hospitality, a place where the industry comes together each year to shape its next chapter.