THE PIG has announced plans to expand its collection with a new property in Tunbridge Wells, marking what the group describes as a significant moment as it celebrates its 15th anniversary.
The hotel group has acquired an elegant Georgian building on The Pantiles in the Kent spa town, with further details about the new property and its plans to be revealed as the project develops.
Kevin Styles, CEO of THE PIG, said the acquisition represented an opportunity to explore how the brand’s distinctive approach could translate to a new setting.
Kevin added that the project would not simply be about expanding the group’s geographical footprint, but about adapting the THE PIG experience to its new surroundings.
Tunbridge Wells gives us an opportunity to take everything people love about THE PIG – warmth, generosity, brilliant food, character and a true sense of place – and explore how it can live in a slightly different setting and at a different rhythm, he said.
The group said it intends to respect the history of the Georgian building, as well as the existing business and its role within The Pantiles, as it develops its plans.
There is plenty of work ahead and much more to share as our plans develop, Kevin added.
For today, I simply want to thank everyone who has worked so hard behind the scenes to get us to this point – and all of you across the business who make growth like this possible.
Further information on the new THE PIG Tunbridge Wells property is expected to be announced in due course.