The Landmark Collection has announced the promotion of Sally Beck FIH MI to Deputy Managing Director of The Landmark Collection and Managing Director of The Landmark London.
In her new role, Beck will work alongside Managing Director Brian Hladnik in leading The Landmark Collection, while taking direct responsibility for The Landmark London, the group’s five-star hotel in Marylebone.
The promotion marks a significant new chapter for Beck, one of London’s best-known hoteliers, who has served as General Manager of Royal Lancaster London since 2013. During her tenure, she has overseen a remarkable transformation of the hotel, delivering an £85 million refurbishment while the property remained fully operational and growing annual turnover from £30 million in 2013 to more than £60 million.
Under Beck’s leadership, Royal Lancaster London has also risen from #272 to #1 among London hotels on Tripadvisor and, in 2026, was ranked #1 in the UK, #2 in Europe and #4 in the world by Tripadvisor reviewers. Alongside its commercial success, Beck has driven a major cultural transformation at the hotel, establishing its ‘We Always Care’ values and placing team development, training and apprenticeships at the heart of the business.
The move also marks a return to The Landmark London for Beck. Prior to joining Royal Lancaster London, she spent more than a decade as Director of Sales and Marketing at The Landmark London, from 2001 to 2012, where she led the hotel’s global sales and marketing strategy.
Beck has received numerous accolades during her career, including Hotelier of the Year in 2019, a Master Innholder since 2018 and being named General Manager of the Year at the 2025 BEAM Awards. She is also the founder of The Hoteliers’ Charter, established in 2021 to champion positive workplace culture across the hospitality industry.
Beck says:
I am incredibly proud of everything we have achieved at Royal Lancaster London over the past 13 years, and particularly of the extraordinary team and culture we have built together. It has been a huge part of my life and career, so taking on this new role feels both exciting and very special.
The Landmark London is also a hotel I know and love, having spent more than a decade there earlier in my career, and I am delighted to be returning at such an exciting time. I look forward to working closely with Brian and our teams across The Landmark Collection as we build on the individual strengths of our hotels, continue to invest in our people and service, and shape the next chapter for the group.
The appointment comes as The Landmark Collection enters a new phase of development. The family-owned hospitality group recently transitioned from The Lancaster Landmark Hotel Company to The Landmark Collection, bringing together a portfolio of seven luxury and boutique hotels and residences in the UK and Thailand.
Its portfolio comprises The Landmark London, Royal Lancaster London, 15 Basil Street, Hotel Indigo London K West Shepherd’s Bush and Fountain House in the UK, alongside The Landmark Bangkok and Lancaster Bangkok in Thailand.