Last night, Flemings Mayfair’s Managing Director Henrik Muehle joined one hundred other London’s business leaders for his fifth CEO Sleepout UK, spending the night outdoors with only a sleeping bag for warmth. The annual CEO Sleepout London event highlights the realities of homelessness while raising vital funds for charities tackling poverty and housing insecurity across the capital.
Since first participating in 2021, Mr. Muehle’s fifth Sleepout has singlehandedly contributed to raising more than £120,000 in total, surpassing the ambitious target he set for 2025. This year alone, the Flemings team raised £40,000. All funds support Charity Begins at Home (CBAH), a grassroots, donation-funded organisation providing warm meals, clothing, and essential items to people experiencing homelessness. Mr. Muehle also serves as a trustee of the charity.
Reflecting on the experience, Muehle said: “Each year, the Sleepout is a humbling reminder of the hardship so many people face. One cold night outside doesn’t compare to the daily reality of homelessness, but it reinforces why this work matters. Reaching the £120,000 milestone is incredibly meaningful, but the true reward is helping create real change for those who need it most.”
Flemings Mayfair continues its local impact through ongoing community initiatives. Every Wednesday, the hotel’s chefs prepare more than 60 fresh meals for families in need as part of a Charity Begins At Home-led charity bike project, contributing to more than 14,000 meals donated across the past four and a half years.
“Being actively involved with Charity Begins At Home shows just how powerful consistent community support can be. Luxury and compassion absolutely go hand in hand, and meaningful leadership should always be about people, not just performance,” Muehle added.
Since its launch, CEO Sleepout UK has raised more than £6 million to support people in need across the country.
To date, Henrik has raised a staggering £120,000 for charity, to support his ongoing fundraising efforts, please visit: https://ceosleepout.enthuse.com/pf/henrik-muehle-12825