Inception Group, the operator of unique and immersive hospitality concepts across London, is set to open The Admiral’s Mess, a 2,400 sq ft bar concept at the landmark Waldorf Astoria London – Admiralty Arch, the highly anticipated new luxury hotel overlooking The Mall. The Admiral’s Mess will have a 60-seat capacity and will sit outside the group’s existing brands, including Mr Fogg’s and Cahoots. It will join restaurant openings from Clare Smyth MBE and Daniel Boulud in the Grade I listed monument, which is being meticulously restored by Reuben Brothers, in partnership with Hilton.
Charlie Gilkes, Co-Founder of Inception Group, noted “We are honoured to have the opportunity to open within such an iconic London location and are excited to have created a totally unique concept fitting for such a historic site”.
Guillaume Marly, General Manager, Waldorf Astoria London – Admiralty Arch commented “We are delighted to partner with Inception Group to introduce an exciting new bar concept at Waldorf Astoria London – Admiralty Arch, joining Whiskey & Seaweed and our signature cocktail bar. Their expertise in crafting memorable experiences makes them a natural partner, offering guests an opportunity to discover something distinctive and unexpected, yet another compelling reason to visit.”