HRC launches seminar programme for 2024

Sustainability, retention and the future of African & Caribbean cuisine are some of the topics set to top the agenda as HRC, part of Food & Drink & Hospitality Week, returns to ExCeL London on 25-27 March.  

The show will launch with an official inauguration ceremony for Food, Drink & Hospitality Week featuring Martin Traynor OBE, Small Business Crown Representative for the Cabinet Office, Kate Nicholls OBE, Institute of Hospitality CEO Robert Richardson and James Bielby, CEO of the Federation of Wholesale Distributors on the Vision Stage, designed by Harp Design.

Day one of HRC will see sessions including ‘Putting the S in ESG’ moderated by Juliane Caillouette-Noble, MD of the Sustainable Restaurant Association, and featuring panellists Lorraine Copes of Be Inclusive Hospitality, Chet Sharma of BiBi and Matt Wood of Lexington Catering.

This will be followed by KAM, HospitalityJobsUK and Otolo unveiling the results of The UK’s Largest Hospitality Salary Survey and discussing how businesses can recruit and retain staff and remain competitive in the British hospitality market.

HospitalityJobsUK Founder Dawn Lawrence comments: “I am excited to have been invited again by HRC to share the results of the UKs Largest Hospitality Salary Survey. This is our second year of running this survey, and I am delighted by the significant increase in responses. With over 35 years of recruitment experience I know, only by working together can we make a difference and showcase Hospitality as a great place to work and I look forward to seeing you all at HRC.”

Day one of the show includes a must-attend session with HRC’s 2024 Chef Ambassador Lisa Goodwin-Allen, interviewed by Si Alexander of FoodFM, as she discusses her work as Executive Chef at Northcote, her work with young chefs and industry charities and appearances on programmes including Great British Menu, James Martin’s Saturday Morning and Snackmasters.

Goodwin-Allen comments: “I'm excited to be joining HRC as Chef Ambassador for 2024 and look forward to networking with the chef community and discussing the latest trends and challenges in the world of hospitality.”

Day two of the show will kick off with Future of Foodservice: The 2030 Vision by futurist Simon Stenning, followed by an examination of the impact of the national living wage rise for the industry by UKHospitality's Kate Nicholls OBE.

Nicholls comments: ““The rise in National Living Wage is set to have a profound impact on the UK hospitality sector and I look forward to breaking down the implications of this change, both positive and negative, at HRC 2024.”

The day will also include sessions on the physical health of hospitality teams, the future of contact catering and some key hospitality marketing trends to watch in 2024.

The final day of HRC will see a discussion of the future of African & Caribbean cuisine with The 

Future Plate, a session on mastering your menu hosted by Citizen Kind and a look at how hospitality can diversify its talent pool hosted by Saira Hospitality and featuring industry charity Only a Pavement Away.

HRC takes place alongside IFE Manufacturing, IFE The Pub Show and International Salon Culinaire as part of Food, Drink & Hospitality Week, the UK’s biggest celebration of industry innovation. To view the show’s full seminar programme visit hrc.co.uk/seminar-programme. 


BESAME MUCHO! FALL IN LOVE WITH THE SCENT OF MUSIC AS ART MEETS ART LAUNCHES HOTEL COLLECTION

 Hotel guests will be singing in the shower as sonically inspired French niche fragrance House ART MEETS ART announces the launch of their Hotel Collection in partnership with luxury global guests cosmetics provider, VANITY GROUP. 

ART MEETS ART’s mission is to make everyday groove by harnessing the power of two highly evocative mediums: Music & Perfume. Working with world leading perfume virtuosos, ART MEETS ART has interpreted iconic songs in fragrances including Like a Virgin sung by Madonna, to Marvin Gaye’s Sexual Healing. 

The inaugural hotel collection presents Bésame Mucho, the anthemic love song written by Mexican composer Consuelo Velázquez. To interpret Bésame Mucho, ART MEETS ART collaborated with Perfumer Christophe Raynaud who created fragrances for Guerlain, Mugler and Jean-Paul Gaultier to name a few. Mr Raynaud was inspired by a daring, erotic and elegant portrayal of this eternal romantic anthem: built around a wrapping black leather note, a biting start of blood mandarin, followed by a luxury orris leading to an exquisite cedarwood Atlas final. 

Paul Tsalikis, Founder and CEO of VANITY GROUP, said of the partnership: 

“Scent and sound are two of our richest sensorial experiences. ART MEETS ART syncs both to create a multisensory world, inviting us to discover and experience more. I look forward to guests relaxing, enjoying their bathroom ritual in a richer way (and maybe even singing in the shower!) in hotel bathrooms across the world.” 

Tanguy Le Baud, Founder of ART MEETS ART, added: 

“A great perfume has to tell a great story. Iconic songs tell relatable and thrilling stories that became both universal and intimate. Our fragrances provide transformative emotional 

experiences and allow our customers to project themselves in a specific mojo. And what a better way to start the day or relax after a long one than have an intimate and experiential moment under the shower? As a lifestyle brand, offering these unique hotel amenity collections made a lot of sense and we are very happy to partner with esteemed and established VANITY GROUP on this journey. They understand and support our mission to make everyday groove. We can’t wait to introduce hotels to our passion for music and fragrance and provide their guests with our signature mojo experience.” 

The hotel collection will be available in 380ml non-refillable floating solution, 400ml refillable solution, 40ml mini collection and 30ml triple milled soap. In line with the sustainability practices of ART MEETS ART and VANITY GROUP, the hotel collection will be made with OceanBound material and is Vegan and PETA certified. 

With refined, world-leading fragrances and iconic musical inspirations, hotels around the world are now able to press play on an elevated guest amenity experience. 

Request samples: https://vanitygroup.com/en/brands/art-meets-art 


Stardekk joins Lighthouse, marking expanded distribution and channel management opportunities for independent hotels

Stardekk, a preferred provider of channel management and distribution software for independent hotels, today announced it has joined Lighthouse (formerly OTA Insight), the leading commercial platform for the travel & hospitality industry. This move represents another advancement in both firms’ commitment to empowering hospitality commercial teams with a single platform to drive revenue growth. Fortino Capital, a European B2B software investor, has been the growth equity partner of Stardekk since 2020.

The Stardekk team and product capabilities, including the Cubilis channel management solution, will continue to exist and expand. The combined platform will merge Lighthouse's data insights and artificial intelligence with Stardekk's distribution tool set, offering hoteliers unprecedented dynamic channel optimisation. The combined offering will streamline real-time decision-making in a rapidly evolving market, particularly benefiting independent hotels by providing advanced distribution tools and pricing insights for superior competitive performance.

"We are delighted to welcome Stardekk to our team" says Sean Fitzpatrick, CEO of Lighthouse. "Their innovative solutions and team complement our mission to reimagine commercial strategy for the hospitality industry. Together, we will deliver unmatched value to independent hoteliers through the combination of better data, better automation, and dynamic distribution.”  

Vincent Goemaere, founder and CEO of Stardekk, comments: "Grateful for the collaboration with our former investor Fortino, we are very proud to be joining forces with Lighthouse, which marks a significant milestone in our journey. We have always been dedicated to empowering hoteliers with easy to use, powerful tools. This next stage of growth not only aligns with our vision but also expands our joint capabilities, offering immense value to independent hoteliers who need to stay competitive in fast changing markets, by driving revenue and profitability. The potential we can unlock together is incredibly exciting.”

Focus on independent hotels

While the Lighthouse platform serves travel and hospitality businesses of all sizes, from independents to the largest global chains, this merger specifically targets the underserved sector of independent hotels. “Our ideal customer profile for this solution is independent hoteliers who are underserved by current technology providers," added Fitzpatrick.

Addressing market fragmentation

The hotel industry has long been hampered by a fragmented approach to pricing, promotion, and distribution, often leaving independent hoteliers at a disadvantage with disjointed data and systems. By joining forces, Stardekk and Lighthouse aim to bridge these gaps, offering an intelligent channel management solution for independent hotels that combines dynamic pricing optimization and distribution decisions in a single platform, driving top-line revenue growth and profitability.

Harnessing the power of AI and automation

With a unique understanding of the challenges faced by independents in an increasingly complex distribution landscape, the combined forces of Stardekk and Lighthouse will deliver an industry-first solution. Independent hotels often lack the time, data, and budgets to compete with larger chains. This partnership will combine the expertise of Stardekk and Lighthouse in their use of data, AI algorithms, and automation to offer hoteliers unprecedented capabilities to more effectively and efficiently optimize their commercial strategies

A shared vision for hoteliers 

Together, Stardekk and Lighthouse are poised to redefine the distribution landscape for independent hoteliers worldwide, ushering in a new era of innovation, efficiency, and competitiveness. It's a move that promises to level the playing field in a rapidly changing market.


A First Look At Gino D’Acampo Manchester As The Much-Anticipated Restaurant Officially Opens

Gino D’Acampo has provided a first look at his new restaurant, Gino D’Acampo, Manchester, as it officially opens today.

Located at leading lifestyle hotel, INNSiDE by Meliá, Manchester, and with its own private entrance on First Street square, the beautiful 200-seated restaurant and bar lounge harnesses the first-class world-operating standards for which Meliá Hotels International and Gino Restaurants are recognised, bringing premium Italian dining to the vibrant neighbourhood and further enhancing the city’s culinary offer.  

Designed by acclaimed international restaurant designer, Bernard Carroll, the look and feel of the beautiful open-plan venue is impressive, with bespoke bold wall coverings, rich woods, polished marble surfaces, ornate handmade rugs, and brushed brass accent features combining to create a space that is both stylish and sophisticated, and yet relaxed. 

Guests arriving through the hotel, located directly on First Street and just a stone’s throw from Deansgate station, will be greeted at a new reception area, where a first glimpse of the new restaurant and bar lounge can be enjoyed.

From here the beautiful restaurant and bar lounge unfolds with vast ceiling-to-floor windows flooding the venue with natural light and affording views out to the First Street district and beyond.   

The colour scheme is light and airy, with Gino’s signature soft blue and neutral furnishings in a mix of butter-soft leather and thick woven fabrics providing the perfect complement to the restaurant’s solid marble tables.  Each is dressed with an ornate lamp that creates the perfect ambience come nightfall.

Providing added interest and featuring throughout is the restaurant and bar lounge’s stylish feature wallpaper.  Adorned with exotic birds and bold wildflowers, it’s a real focal point and draws the eye to the restaurant’s high ceilings, from which low-hanging boat rope woven lamps are suspended amongst beautiful green trailing vines. 

A thoughtful seating arrangement, including intimate tables of two through to sumptuous booths for up to 12, cater for a wide range of drinking and dining occasions and present a number of opportunities for larger parties.

All afford a view to the first of two bars, with a back-lit honey onyx centrepiece serving as the perfect spot to peruse the extensive list of classic and signature cocktails, Italian and international wines, sparkling wines, Franciacorta, spirits, zero alcohol drinks, and artisan beers to be enjoyed.

A beautiful and softly draped curtain you can imagine gently floating in the Riviera sea breeze, separates the restaurant floor and serves as a backdrop to the opening of a second drinking and dining area.  Here a further range of high and low-level tables and booths extend the range of seating options, anchored by the restaurant and bar lounge’s second bar - a beautiful bronze rotunda feature. 

Guests are invited to pull up a seat and watch Gino’s esteemed team of mixologists at work, whilst gazing out to the restaurant’s impressive elevated two-tier terrace and First Street square below; now accessible through a further direct restaurant entrance.

An already beautiful spot in which to sip a signature spritz on blue sky days, its set become even more desirable come spring, when work to further enhance the beautiful 80-seat alfresco drinking and dining space will be complete.  

Behind the scenes, advancements to the restaurant’s kitchen sees Gino and his esteemed team of chefs bring his full menu to Gino D’Acampo Manchester, incorporating an impressive selection of classic Italian dishes.  All are made as they should be, from scratch, with no compromise, and using the best well-sourced seasonal ingredients to ensure all guests enjoy a real taste of Italy.  

And there’s no shortage of choice, with the menu separated into 11 key sections – bread and olives; sharing plates; bruschetta and antipasti; carpaccio and tartare; salads; pasta and risotto; real Neapolitan pizza; classic Italian mains plates, steaks, and a speciality grill sitting alongside a generous selection of side dishes.

New for 2024 and launching exclusively at Gino D’Acampo Manchester, the leading Italian chef is proud to also introduce a number of ‘at-table’ theatre dishes for an elevated dining experience.  

Choose from the Baked Whole Seabass in a Thyme-Flavoured Salt Crust (£31.75) and flamed with grappa at the table, or the beautiful Spaghetti Al Tartufo (£25pp).  Featuring spaghetti alla chitarra with truffle sauce, pecorino Romano and black truffle, and served from a pecorino wheel at the table, it’s a showstopping dish and guaranteed conversation starter.

Further signature dishes include Linguine Seafood, Super Spicey Pizza and Filetto Al Pepe Nero, with an extensive dessert menu providing the perfect finish to every dining occasion, including Gino’s own personal favourite, tiramisu.  For guests dining on a Sunday, two Italian-style roast dinners are also available to be enjoyed, with Gino’s gluten-free, vegetarian and vegan, and bambino menus catering for all dietary requirements. 

An authentic Italian service adds to the premium and yet informal dining experience, available to guests all day, every day with a breakfast, lunch, afternoon tea, and dinner service until late.  An in-room dining service is also available for guests of the hotel. 

Speaking on the opening, Gino D’Acampo said: “I couldn’t be more pleased to unveil my beautiful new restaurant here in the heart of Manchester.  It’s no secret I have a real love for the city and I’m super excited to open with my most exciting menu to date.  Featuring real Italian dishes, all cooked from scratch and using the very best seasonal ingredients, Gino D’Acampo Manchester offers real Italian food as it should be.  

“I really hope to see you here, whether it’s to enjoy one of my real Neapolitan pizzas, new ‘at-table’ theatre dishes, or simply sip on a classic Negroni, just like I intend to when I next visit.” 

Garry Fortune, UK Director at Meliá Hotels International, added:  “From the very start we knew that Gino D’Acampo Manchester was going to be special.  The finished result has, however, exceeded all our expectations.  We’re looking forward to inviting every guest of INNSiDE by Meliá, Manchester, and visitor to experience Gino’s beautiful new premium Italian restaurant and bar lounge.”

INNSiDE by Meliá, Manchester, is located in one of the city’s most vibrant neighbourhoods, as part of the First Street development, and is ideally situated for both business and leisure guests looking for a city centre destination. 

The hotel offers a fresh approach to hospitality, catering for both business and leisure travellers with an eclectic home-from-home feel for guests to explore Manchester’s city centre. The 208-room hotel neighbours the iconic Manchester Central and is located just minutes on foot from all that Manchester has to offer from bustling Deansgate to the creative Northern Quarter. 

Each stay is enriched with music, art and wellness curated by the hotel’s local experts and in-keeping with INNSiDE by Melia’s philosophy ‘Stay Curious’, which promises to accommodate guests’ every need with considered comforts and inspiring experiences. 

INNSiDE by Meliá has hotels in 37 locations, spread across 16 countries with seven additional properties in the pipeline. 

The Gino D’Acampo restaurants brand is proud to be a part of Upmarket Leisure.  Established in 2021, the premium hospitality group invests in upmarket restaurants and bars in the UK and internationally, together with providing exceptional experiential food and beverage solutions to global hotel partners.  

Upmarket Leisure’s growing collection of restaurants and bars includes Luciano by Gino D’Acampo, Gino D’Acampo, 360 Sky Bar, and London’s iconic Radio Rooftop and Marconi Bar, within five-star luxury lifestyle hotel ME London.  A further three UK destinations are planned for 2024.  


Making Moves in the Bedroom

In VANITY GROUP’s latest column, Founder and CEO Paul Tsalikis reveals the power of brand partnerships, and how to recognise sustainable amenity collections. 

Open the Door to Opportunities 

In a crowded market, strong brand identity and rich storytelling are surefire ways to stand out. You’ve nailed your tone of voice, have beautifully curated art, the lighting in the rooms perfectly ambient, but is your amenity collection working as hard as it could be? 

Placing the bottles in the bathrooms is no longer the end of the journey with your amenity supplier. By weaving the guest cosmetics into the fabric of the hotel through impactful activations, accommodation packages, and thoughtful touchpoints, you have the potential to create a seamless experience that keeps guests coming back for more, increases revenue, and places your hotel at the centre of the cultural conversation. 

This is something we have pioneered at VANITY GROUP, creating incredible moments across the world in partnership with our hotels and brands. 

At Shangri-La The Shard London, in collaboration with their amenity partner, British fragrance house Jo Loves by Jo Malone CBE, we created a festive installation in their lobby featuring a scented 12ft Jo by Jo Loves Perfume and a tree decorated with repurposed mini Jo by Jo Loves bottles and their signature red bows. The collaboration continued throughout the hotel’s festive marketing calendar, with wreath making workshops scented with Jo Loves fragrances, and a meet and greet event with Jo Malone CBE herself. This series of festive activations offered an immersive experience for guests and garnered press that reached over 20 million people. 

When launching skincare disruptor Urban Jungle into YOTEL, we took over rooms in key cities around the world, transforming them into YOTEL’s own Urban Jungle featuring branded pillowcases, silk eye masks, towels, mugs, bespoke decals, digital skincare tutorials and Urban Jungle’s best-selling signature products. We invited influencers to “enter the jungle” resulting in 74 pieces of influencer coverage. 

Activations go beyond PR campaigns. Our team also work with hotel teams to provide comprehensive and engaging brand training, ensuring that those at the front line of guest service can confidently communicate the brand story and its relationship with the hotel. At art’otel, the KEVIN.MURPHY team headed to Battersea Power Station and Amsterdam for a brand immersion that involved styling challenges and product packs for all the team. This was further complimented with a KEVIN.MURPHY in-room styling channel whereby guests are able to recreate signature looks and request KEVIN.MURPHY’s core styling range from the hotel’s app.

At PARKROYAL Collection Singapore, we created an accommodation package as part of a wider activation across digital channels, events, and food and beverage collaborations that generated over £200,000 in rooms revenue.

From immersive installations to gifts for VIPs, the possibilities are endless once you find the right amenity partner who is willing to engage and invest in your growth and brand, with the knowledge that they will grow alongside you! 

Sustainability – how to spot the real deal 

In hospitality, green is the new black with guests’ expectations on hotel sustainability practices higher than ever before. Changing amenities to a sustainable solution is a simple yet impactful way to make a difference. But how can you tell if your amenities are doing good by the planet, its people, and inhabitants? Certifications may seem like the way forward, but not all certifications are made equal. 

Here are the ones to look out for when choosing an amenity partner (and ones VANITY GROUP proudly holds): 

  • Vegan Certified – certification from The Vegan Society ensures that no animal-derived. ingredients are used in the products – an important value for many hotel guests
  • PETA – a universally recognized PETA approval ensures that the products have not been tested on animals. 
  • B Corp – a global community of businesses that pledge to contribute to a more regenerative and equitable economy for all. B Corp certified businesses undergo extensive assessments and are monitored ongoing to ensure they are upholding the high standards of B Lab.
  • Global Recycled Standard – to achieve GRS, at least 50% of materials must come from recycled sources and that every point of the supply chain upholds ethical standards for employees and the environment. 
  • FSC – The mark of sustainable forestry, the FSC mark ensures that any paper packaging is sourced from regenerative forestry programmes and not contributing to deforestation.

If you’re ready to create rich storytelling opportunities and unique hotel activations, then myself and our VANITY GROUP team is ready to hear from you.

info@vanitygroup.com+44 2045 381787


Keeping Your Head Above Water

Looking ahead, we lean on industry experts to share details on consumer demands of Spa and Wellness in hotels, and what we expect to see for the remainder of 2024.

In the ever-evolving landscape of hospitality, the year 2024 has witnessed a seismic shift in the priorities of hotel guests. With an increased emphasis on holistic wellbeing and rejuvenation, the hospitality industry has embraced a transformative approach to cater to the wellness needs of its discerning clientele. This paradigm shift has elevated the significance of spas, wellness facilities and amenities within hotels, redefining the guest experience.

In this era of heightened consciousness towards health and self-care, we have noticed how hotels have become more than just a place to stay. They have evolved into sanctuaries that offer a harmonious blend of opulence and wellness, providing guests with an immersive experience focused on revitalisation and relaxation.

This piece delves into the dynamic landscape of spas, wellness programs, and amenities in hotels in 2024. It explores the innovative trends, cutting-edge technologies and experiential offerings that have revolutionised the way guests perceive, and indulge in, wellness during their stays. From state-of-the-art spa facilities incorporating advanced therapeutic treatments to curated wellness programs tailored to individual needs, hotels are setting new benchmarks in promoting holistic wellbeing.

Linden Beattie, General Manager at Down Hall Hotel, Spa and Estate, sees how the post-pandemic trend in increased demand for wellness entering the hotel industry is continuing to gain momentum, as he said: “What began as a trend for the leisure traveller is now as important to the business traveller, and also to corporate groups. Guests across all sectors are looking for ways they can look after their body and mind: there is more demand for experiential wellness.”

Technology can go hand-in-hand with a hotel’s spa and wellness services, and Linden explained how there are dozens of options, from technology offering cold water therapy through to fitness apps where you can upload your own classes. He believes: “The key is defining your offering and finding a technology that works for your business: or, for some, realising they don't need any technology at all.”

As the landscape surrounding health and fitness is changing, it’s essential that hotels are looking at how they can expand their wellness offerings beyond traditional spa treatments. Linden thinks that it is about working with your venue to find opportunities where wellness can be incorporated into your offering: “This can be a redundant or underutilised space that can be converted into a wellness room, or it can be as simple as offering a well thought out menu for a corporate group. If you’re unsure where to begin, partnering with an expert is a great place to start.

“The benefit of any wellness offering is that it can be applied to all your business sectors, whether leisure, corporate or MICE bookings. Once you have a blueprint that works for you, it can roiled out across all sectors of your clientele.”

Down Hall partner with ESPA and offer an array of products that are FSC certified and approved by the vegetarian and vegan society. The hotel’s spa amenities have moved away from single-use products throughout, and they are rolling this out in bedrooms. Linden said: “Our spa and wellness menus focus on locally sourced products and, where possible, ingredients from our one-acre kitchen garden are used. 

“Guests are offered our very own Down Hall tea, which is picked exclusively for us from the Radella Estate, and, for those looking to be more indulgent, we have crafted our very own Down Hall Garden Gin, distilled from botanicals across our estate.”

Further partnerships with specific wellness brands, experts, or influencers, can work to enhance a hotel’s offerings and credibility in the wellness space, and Down Hall has experienced this through their work with Glow Well, with Linden labelling the partnership as “a key to our success.” Camilla Sheeley heads up Glow Well and is a YMCA accredited Hatha yoga teacher, qualified for teaching breath work skills. She is also a holistic therapist who specialises in crystals and reflexology – something which has been popular amongst guests.

In terms of emerging trends in wellness travel within the hotel industry for 2024, Ross Grieve, Managing Director at Seaham Hall, explained how he has seen an increase in desire and requests for multi-sensory wellness experiences: “Guests want to experience the full 360 degrees of wellness during their visit, and they want all five senses to be engaged, creating a full immersive and holistic experience.”

Wellness hotels, and leading hotel spas, are becoming more desirable than ever as destination retreats.

Incorporating technology into spa and wellness services is another tendency being carried through to 2024, with a plethora of advancements in apps, wearable devices and other tech-driven solutions working to enhance guest experiences.

Ross sees that the balance between using technology for good and overusing technology, leading to negative effects, is a fine one to reach and said: “We find there is a real need for technology that helps us put our health first, and we must use it in a positive way, rather than just adding it to our many hours of screen time each day.

“Examples of positive technology include in-suite applications and fitness and wellbeing apps that can provide direct connections between spa and wellness. We are exploring how we can use these to match up our guests’ hotel stay with their wellness experience in a seamless and productive way.”

Despite there being trends present throughout wellbeing in hotels, it is important to ensure you’re catering to individual guest needs in their wellness programmes. 

Ross told us how at Seaham Hall’s Serenity Spa, the wellness experiences are all about personalisation, but there are certain wellness elements that come up time and time again for their guests: “For that reason, our wellness experts deliver authentic practices that focus on holistic healing, preventative care, self-healing and social awareness, resulting in an optimal state of wellbeing - these are the elements that we find our guests are requesting the most.”

   

Seaham Hall has partnered with a number of wellness brands that match the venue’s coastal location and ethos. One of these is Doctor Seaweed, whose supplements allow the team to take their wellness experiences one step further, focusing on guest internals to match the offering of touch therapies: “It’s a great enhancement to our already established ishga partnership, which perfectly suits our beach location.” 

On a different track, Sarah Walters, Director of Marketing at Sales at The Vineyard, sees that a big trend this year is ‘Sleep Wellness’. Sarah explained how travellers in 2024 will prioritise hotels that can give them a good night's sleep. She added: “There is also an increased interest in products and brands aligning with the ‘better-for-you imperative’ in personal wellness. Both of these trends tie in well with The Vineyard, as our hotel is made for relaxing in and for guest comfort.”

Sarah agrees that wellness goes beyond just the spa experience and, more and more, it is about a holistic approach: “It is about enjoying the outdoors, eating well, but having healthy, nutritious and delicious food, testing oneself with a new physical or mental challenge, sleeping better or even reconnecting with loved ones or friends.” All of this is integral to the team at The Vineyard and, in line with this, they offer an all-encompassing wellness experience; from giving guests a restful night sleep, through providing great F&B experiences, to art tours, to ensure guests really benefit from their stay.

With sustainability being high up on many consumer’s lists when looking for wellness treatments, the team at The Vineyard pride themselves on their partnership with well renowned natural skincare brand, Irene Forte Skincare products. As a Certified B Corp, Irene Forte Skincare believes beauty is more than just skin deep. The business model is intentionally designed to benefit the local community and environment. With a zero-waste mission, all ingredients are sustainably sourced from Irene Forte’s own organic farm in Sicily. Sarah told us how products are stored in glass refillable bottles and are also vegan friendly: “Which aligns well with our sustainability ethos.”

Head of Wellbeing at The Mandrake London, Maria Lodetoft is an Intuitive Reader, Sound and Energy Healer, and is pleased about the direction of the trends within the hotel industry for 2024, as they include a focus on holistic wellbeing beyond the physical body. 

The Mandrake, as the first hotel globally to introduce an in-house Spiritual Concierge, exemplifies this trend. Continuously evolving, and expanding its offerings, the hotel has seen significant growth in its in-room spiritual concierge menu, incorporating new and deeply healing sessions and psychic readings, experiences that cater to the wellness of the body, mind and soul. 

In line with the importance of catering to the individual needs of guests within hotel wellness programs, prioritising flexibility is key. Maria revealed how the approach at The Mandrake involves providing a range of pre-designed sessions, allowing guests to choose activities that align with their preferences and requirements.

“We also offer fully tailored experiences, collaborating closely with clients to understand their specific needs and desires. This way, we ensure that our wellness programs are not only diverse, but also customisable, ensuring each guest receives a personalised and fulfilling experience, aligned with their unique wellness goals.”

 

Gemma Barrett, Group Spa Director at Daniel Thwaites, thinks we’ll see an increase in the integration of wellness amenities and activities designed for individual wellbeing this year, things like private meditation spaces, personalised fitness programs and curated solo adventures.

“There is also a bigger emphasis on the importance of social connections and community experiences in enhancing overall wellness. Hotels are adapting by creating inviting and dynamic social spaces where guests can come together, fostering a sense of connection and shared experiences.” In line with this, Gemma revealed how her team are looking into the idea of more wellness workshops for their guests, to create meaningful connections. 

Hotels can offer personalised wellness plans, or consultations, by strategically placing knowledgeable staff throughout their spa facilities. This enables natural consultations to occur as guests move through the spa. The benefits include tailored recommendations, addressing specific wellness needs, and enhancing the overall guest experience,” said Gemma. “This approach fosters a seamless integration of personalised wellness into a guest's journey, promoting individualised care and maximising the positive impact on their wellbeing.”

When asked how the team are adapting their wellness services to cater to the needs of business travellers, Gemma said: “We are prioritising an inviting gym space for quick and effective workouts, transforming it into a dedicated wellness area. 

“Additionally, we offer seasonal offers such as the "Taste of Wellness" packages which include 25-minute pick-me-up treatments, catering to those with time constraints. To enhance the spa experience, we provide the "Bath Butler" package, allowing guests to order spa-inspired products to be delivered to their rooms, bringing the wellness experience directly to them.” These initiatives ensure business travellers have accessible and tailored wellness options that seamlessly integrate into their busy schedules.

Speaking on a certain type of customer, Aline Peters, Marketing Manager at Clermont Hotel Group, confirmed how she believes we will be seeing the rise of business travel, known as ‘bleisure’ travel, with the lines blurring between work and leisure trips: “This trend is reshaping everything from hotel amenities to destination choices, and hoteliers should expect to cater to the needs of this modern traveller.”

In harmony with this, The Clermont hotels in Victoria and Charing Cross partner with FLY LDN to offer guests a range of virtual, on-demand ‘Wellness Workout’ classes, available via their in-room TVs, meaning they can access them whenever suitable. The content includes a Release Trilogy and Release for Sleep sessions, which help guests to decompress and unwind after a busy day, as well as an Upper and Lower Body Workout, a low-impact strength and conditioning class. 

“By incorporating alternative health and wellbeing options into a guest’s stay, hoteliers can demonstrate to guests that their wellness is a priority and encourage repeat visits,” Aline finished.

The modern hotel is no longer just a place to rest one's head; it has transformed into a sanctuary that caters to the mind, body and soul. Cutting-edge spas now integrate advanced technologies with ancient healing practices, offering tailored treatments that address individual needs. From the introduction of in-room classes to personalised fitness routines guided by virtual instructors, guests can embark on transformative journeys designed to rejuvenate and revitalise.

Moreover, the concept of wellness has expanded beyond the spa walls. Hotels are curating immersive experiences that encompass healthy dining options, mindfulness activities and nature-inspired settings. Wellness-centric architecture and design elements prioritise natural light, green spaces and ergonomic layouts, creating environments that promote tranquillity and relaxation.

As hotels continue to adapt to evolving guest preferences, the fusion of wellness, technology and exceptional service will remain pivotal. The future of hospitality lies in the seamless integration of personalised wellness journeys, eco-conscious initiatives and unparalleled luxury, ensuring that guests leave not just rejuvenated, but transformed, by their stay. In 2024, hotels will become catalysts for holistic wellbeing, offering not just a temporary escape, but a pathway to a healthier, more balanced lifestyle: by keeping up with this demand, your venue will flourish.


Revolutionising Rest

In the ever-evolving landscape of hospitality, where a good night's sleep is non-negotiable, Silentnight proudly introduces its latest masterpiece – the Lune Mattress. This premium pocket sprung marvel is meticulously crafted to redefine the standards of comfort and support in the realm of hospitality mattresses.

At the heart of the Lune lies Silentnight's commitment to innovation, quality, and sustainability. The crowning glory of this creation is the revolutionary 3Mesh™ comfort layer, setting it apart from the ordinary. This cutting-edge mattress designed to transform the sleep experience, ensuring an extraordinary blend of comfort and support that resonates with the discerning needs of today's hotel guests and housekeepers.

The 3Mesh™ technology is a game-changer, redefining mattress breathability and elevating sleep quality to unprecedented levels. Engineered with precision, this innovative fabric facilitates optimal airflow, guaranteeing superior temperature regulation throughout the night, providing guests with a refreshing, uninterrupted sleep experience. 

One of the standout features of the Lune Mattress is the incorporation of a layer of mini springs that conform to the sleeper's unique contours. This personalised touch enhances the overall sleep experience, providing a cocoon-like comfort that envelops the body and ensures a night of undisturbed slumber. The mini springs work in harmony with the 3Mesh™ layer, creating a synergy that caters to the diverse needs of guests, making each night a memorable and restful experience.

In staying true to Silentnight's commitment to sustainability, the Lune Mattress sets a new standard for eco-friendly hospitality solutions. Crafted with responsibly sourced materials, the mattress reflects the brand's dedication to minimising its environmental footprint. From the innovative use of recycled fabrics in the mesh layer to the eco-friendly upholstery, every aspect of the Lune Mattress aligns with Silentnight's eco-conscious ethos. And with enhanced durability over other mattresses on the market, it’s designed to last. 

The Lune Mattress is not just a mattress; it's a testament to the dedication to redefining the standards of luxury and comfort, with detail crafted to meet the ever-increasing expectations of guests and hoteliers alike.

silentnight.co.uk


The Importance of Water Quality in Hotels

When Roger Wiltshire, Managing Director and Founder of PureH2O, first introduced the concept of
purified water and refill points back in 1991, he was laughed at by many facility managers. Today, more and more hotels and offices are adopting his innovative and clever designs. PureH2O are the only British manufacturer of water purification and bottling systems and they boast the lowest carbon footprint in the industry by several thousand miles and we share all the details.

The first water refill stations were installed in leading health food shops and delicatessens in London
and the Home Counties in 1991 and became the most profitable product in the shop for many sites.
PureH2O branched out into home and office delivery with refillable bottles and renting out the chillers.

One of Roger’s notable designs is the HydreauBar™, designed in 2019 was the first and only bottle
refill station to sterilisation the internal surfaces of glass bottles being refilled. Until this point,
companies have been refilling bottles without paying attention to the fact that there is no valid method for sterilisation between use. Dishwashers do not penetrate or kill the biofilm that grows on internal bottle surfaces when in constant recirculation.

Each bottle served to a table can be handled by as many as six people, each may have used bathroom facilities during their dinner. Hands, whether washed or not, have tens of thousands of bacteria living on them, possibly coliform and pathogens and this is all transferred onto the bottle every time water is poured. Yuck! Bottles are then taken back to the kitchen where staff will refill them without washing thoroughly, and before you know it, a bottle becomes a delivery method for disease.

It always surprises me to see people paying for good food and wine only to settle for substandard
poor tasting water, usually tap water which, as we know, is full of impurities including
metaldehyde, nitrates and other chemical compounds. Why anyone would taint great food with tap water is beyond my comprehension when the sensible solution would be to purify it.

At PureH2O we’ve been manufacturing the world’s finest purifiers for decades and we can guarantee that the quality of PureH2O is purer than any bottled water brand in the world. Furthermore, PureH2O is bottled fresh on-site free from bacteria. Legislation in the UK permits bottled water brands to be sold with a count of 10,000 cfu (colony forming units), whereas the legal limit in tap water is only 100cfu. Contradictory? We think so.

PureH2O manufacture a range of purification systems to meet all demand and many kitchens have
their purified water throughout their appliances. Raymond Blanc, one of the earlier adopters at Le
Manoir Quat Saison, couldn’t believe the appearance the water made to a cup of his favourite tea
when Roger first introduced him to it. As a result, he had PureH2O plumbed to the tea and coffee
machines, icemakers and steam ovens, even food prep. Investec Bank were so impressed they
have the water plumbed throughout their offices in Gresham Street and they save over 35000 bottles every year since they started some 15 years ago.

HydreauBar is a unique invention using clever filtration to sterilise reusable bottles in a
continuous cycle that wastes no water, making it exceptionally environmentally-friendly. A bottle of
mineral water normally uses three times its own volume in the production process alone before food miles! Roger’s invention is so clever that it’s now being put forward as the answer to remote field surgeries where water is scarce. In just 20 seconds, the ozonated solution will sterilise a bottle
(certified by German laboratories) and will have the same effect on hands whilst being kinder to the
skin than alcohol gels, and yet the water can then be reprocessed without risk of contamination.

HydreauBar™ Bottling Stations sterilises to log seven in a 20-second rinse (the only system on the market to offer this). Bottles can then be automatically filled with chilled still or sparkling water. The product range offers a one or two bottle fill station and can be expanded to meet guest requirements.

Coupled with PureH2O’s RO systems, hotels and offices can offer the purest bottled water on the
planet over and over without a bottle leaving the premises.

We also make the only all-stainless-steel purifier on the market, which is truly unique with 90% less
polymers than all other systems.

The PurityPRO RO system is the most water-efficient and power-efficient system on the market using 75% less water and over 90% less power than RO systems.

Unlike all other RO systems using plastic-coated storage tanks, PurityPRO™ is designed with an
integral stainless steel storage tank, by far the best material for storage of water as it has no
leachates.

This preserves the wonderful taste of pureH2O. An additional benefit is the tank has no backpressure on the membrane so as it fills, the differential pressure stays at its highest, whereas a normal RO system increases back pressure as the tank fills up rendering membranes less efficient in rejecting ionic impurities.

The taste of PureH2O not only makes tea infinitely better in appearance but taste is vastly improved, and with no limescale or oily residue, the cup is clean once finished.

PureH2O systems make sufficient water to replace all tap water in food preparation and cooking, so
you’ll have complete peace of mind over the quality of everything you provide for guests.

For further info, please email sales@pureh2o.co.uk or call 01483617 000


A New Dimension of Wellness

In an era where wellness and fitness are no longer just personal pursuits but essential aspects of modern living, the hospitality industry is evolving rapidly to meet these new consumer needs. At the forefront of this evolution is Peloton, a revolutionary concept that integrates the world-renowned fitness brand into the heart of hotel wellness offerings. This article delves into how Peloton is redefining wellness in hotels, with a focus on their innovative 'Hotel Finder' feature and the tangible benefits it brings to properties listed on the platform.

Introducing Peloton in the Hotel Setting

Peloton, known for its advanced fitness equipment and online classes, is ideally suited for hotels looking to upgrade their wellness facilities. Incorporating Peloton bikes into fitness centers or suites provides a unique and high-quality workout experience, appealing to guests keen on maintaining their fitness routines during travel.

The Peloton Hotel Finder: How It Works

Peloton's 'Hotel Finder' is a digital platform that allows guests to locate hotels equipped with Peloton equipment. This feature is especially beneficial for those who are part of the Peloton community and prefer hotels that cater to their fitness regime. Based on a survey of approx. 800 current active Peloton Members who travel 3+ times per year, conducted by Peloton in August 2022, Peloton found that 9 out of 10 Peloton Members are more likely to stay at a hotel if it has a Peloton Bike. Members simply enter their destination, and the Hotel Finder displays a list of properties featuring Peloton equipment, complete with details about the number and type of machines available, enabling guests to directly book on the preferred hotel’s booking engine. This service not only benefits guests but also serves as a valuable marketing tool for hotels, increasing their visibility among a health-conscious, affluent demographic.

Listing on Peloton’s Hotel Finder

To be listed on the Peloton Hotel Finder, hotels must integrate Peloton equipment and adhere to the brand's standards. This affiliation with Peloton allows hotels to tap into Peloton's extensive member base, increasing visibility and potentially driving more bookings.

Benefits of Partnering with Peloton

The advantages of collaborating with Peloton extend beyond just the appeal of high-end fitness equipment. As a reputable brand, Peloton brings a certain prestige and modernity to a hotel’s image, signaling a commitment to quality and guest wellness. Being listed on the Hotel Finder increases a hotel's exposure to a dedicated community of fitness enthusiasts, potentially driving up bookings and enhancing overall guest satisfaction.

The Impact of Wellness Amenities on Guest Choice

Research in Hilton’s 2023 Trends Report shows 50% of travellers want their next trip to

have a component of physical or mental wellness and they want to continue their at-

home routines when they travel. Moreover, Wellness travelers spend 45-65% more during their stay than the average leisure traveler; and guests who most frequently make recommendations have all enjoyed spa or fitness experiences in the hotel in some way.*

Peloton is more than a fitness option; it's a strategic asset for hotels in a competitive market. Aligning with Peloton and leveraging the Hotel Finder can greatly enhance a hotel's attractiveness to wellness-focused guests, fostering growth and guest satisfaction in the ever-evolving hospitality landscape.

*Disclaimers: Report from Hilton, The 2023 Traveler, Emerging Trends that are Innovating the Travel Experience

hotelfinder.onepeloton.com/en


Looking Ahead

In line with what’s been identified as hospitality’s top trend for 2024 - supply chain sustainability, Tom van der Neut, Business Unit Controller at Lanchester Wines, shares expert commentary on how to navigate the transportation of your wine, sustainably.

While carbon offsetting is relatively mainstream, more and more businesses are looking at how they can introduce carbon insetting - when companies invest in carbon reduction projects within their own supply chain. By engaging in carbon insetting, companies are investing in making their own products, practices and supply chains more sustainable.

The good news for hoteliers is that the wine trade has focused on insetting for centuries. As the wine industry spans (literally) the globe, insetting has to be apportioned to the different elements of the wine process. You can firstly start by looking at the winery; how its adapted to its environment and social surroundings, and used the resources available from water conservation to soil management, vineyard grazing through to community projects.

Next, is the transportation of wine. Bulk shipping has many benefits, both monetary and sustainably: a Flexitank containing 24,000 litres will fit in a 20ft container, while the same volume in bottle would require two 40ft containers. With this comes a significant win on the environmental front, with CO2 savings of 37% (bulk vs bottled at source) which is around 2kg of CO2 per kilometre travelled. 

Then look at how your importer or merchant has implemented their insetting programmes. There’s no one size fits all solution to sustainability, so it’s important to understand what each business has done to minimise their own specific impact on the environment. At Lanchester Wines, we started our insetting programme back in 2011 with the installation of our first wind turbine and solar panels shortly after – we’ve now invested over £13million in renewable energy and heat generation projects at sites across the North of England and our business is powered almost completely by wind and solar. 

Lanchester Wines also actively seeks business partners and suppliers who share our vision to proactively improve their sustainability. Each of our wine suppliers has adapted to their environment and social surroundings, and used the resources available to them – from water conservation to soil management, vineyard grazing through to community projects.

In simple terms, it’s absolutely vital that every business implements carbon reduction programmes as soon as possible. Depending on budget, depending on suitability – but it’s vital to do what you can where you can.

Lanchester Wines has created a Sustainable Bulk Wine Partner Portfolio, which can be downloaded from our website and shows the commitment from each of our partners, so our customers can be assured the wine in their glass truly is sustainable. 

https://www.lanchesterwines.co.uk/what-we-do/sustainable-wine-business/

lanchesterwines.co.uk 

Facts and Stats: 

  • Shipping wine in bulk can save 38% carbon / 2kg of CO2 per kilometre travelled compared to shipping wine bottled at source
  • Carbon insetting - when companies invest in carbon reduction projects within their own supply chain.
  • Lanchester Wines won the IWSC Green Wine Initiative award in 2023 for its sustainability programme

  Transportation per 24,000 litres of wine of bulk vs bottled:

  • Argentina, 37% reduction in CO2
  • Australia, 37% reduction in CO2 
  • Chile, 38% reduction in CO2 
  • France, 50% reduction in CO2
  • New Zealand, 37% reduction in CO2
  • Portugal, 38% reduction in CO2
  • South Africa, 37% reduction in CO2