INNOVATIVE ASSET MANAGEMENT SOLUTIONS FROM TRAKA ON DISPLAY AT INDEPENDENT HOTEL SHOW
Traka, an ASSA ABLOY company and the global leader in intelligent management solutions for keys and equipment, is exhibiting its market-leading asset control technology at the Independent Hotel Show in London on 5-6 October. Among the solutions at Stand #1815 will be Traka’s intelligent key cabinets and modular locker systems, which are being utilised by hotels worldwide to streamline operations.
Traka is empowering hotel operators to manage keys, badges and fobs effectively through its line of intelligent key cabinets, which integrate into a hotel’s main access control platform. Managers designate who has access to which asset, monitor who removed which asset and when, and be notified when it hasn’t been returned by a certain time. At the show will be Traka’s Touch Core and Touch Pro cabinets, which are reducing downtime in the distribution and return of access control assets and provide a comprehensive, real-time audit trail of all usage. They’re also helping hotel managers decentralise asset management so employees within certain areas (i.e., guest services, food & beverage, maintenance) have assets nearby that only apply to their needs. This eliminates the chance of employees accessing assets they’re not authorised for, and reduces the time spent traveling from one part of the hotel to the other just to retrieve one.
Also on display in the IH London stand will be Traka’s new Flexible Asset Detection Locker. In addition to keys, badges and fobs, hotel staff often use a mix of shared personal devices like smartphones, tablets, radios and scanners. Just like with access control assets, it’s critically important to manage these devices efficiently to avoid costly lost or stolen devices, especially those that contain sensitive information. The Flexible Asset Detection Locker solves for this need by serving as a secure storage resource that allows employees to return any device to any compartment. Each device is RFID-tagged, so the locker recognises when it’s removed and returned. That information is kept in a real-time log, so managers can see who’s responsible for which device. It ultimately provides flexibility to hotel operators and their staff, who can efficiently manage and store any shared device at any time.
Traka representatives will be providing personal demonstrations of its technology throughout the show, and educating attendees about how it’s integrating with other ASSA ABLOY companies like Vingcard to further serve hotel operators’ needs. For more information on Traka’s efforts in the hospitality industry, please visit traka.com.
TRIPLEBOND: LONDON’S FIRST SOCIAL WELLNESS MEMBERS CLUB WITH ROOFTOP POOL
Home to a social wellness ecosystem designed for activation, restoration and connection
triplebond, a pioneering, science-backed members club crafted for individual and collective shared wellness, is now open in Marylebone.
Home to Marylebone’s first rooftop pool and a collection of skyline spaces, triplebond blends cutting-edge wellness, performance optimisation and restorative experiences into one seamless destination. Opened on 26 August 2026, it is redefining the intersection of social connection and modern wellness. Set within The BoTree, a vibrant five-star hotel where Marylebone, Mayfair and Soho connect, triplebond is available to members and hotel guests.
Activation
At the heart of the activation spaces is The Bassment - a one of a kind, beat-led hot fitness studio - running a timetable of innovative new classes, crafted around rhythm, tempo and music, from high-impact, sweat-drenched sessions, to down-tempo strength work, barre, stretch-led recovery, and breath-led formats. The studio has been created with inbuilt infrared technologies for hot classes - to warm muscles faster, increase flexibility, and boost calorie burn. Outside of class times, members and guests have access to the space for free-flow movement.
The Fire & Ice Circuit completes the activation experience - infrared sauna with state-of-the-art photobiomodulation panels supporting cellular recovery, detoxification and mitochondrial activation, alongside the cold plunge. Further contrast therapy options are available including Monk Ice Bath’s paired with full standing red light panels.
A rooftop gym, in partnership with Technogym, offers state-of-the-art equipment, including the Technogym Checkup - a comprehensive tool for holistic assessment and member onboarding.
Restoration
triplebond’s Red Light Lounge taps into the science of cellular recovery and recalibration, with a red light therapy bed to support circadian rhythm resynchronisation and reduce inflammation - in turn combatting oxidative stress and boosting cellular recovery. The Lounge is home to the Jet Lag Circuit - where AYO light glasses and in-ear circadian synching therapy devices further anchor the internal clock through light-based and auditory cues. Lymphatic compression therapy further combats the swelling and circulatory slowdown associated with jet lag, creating a full body reset for travellers, or those that just need to reset.
A social Lymphatic Lounge, designed with Hyperice, centres on professional-grade lymphatic compression - reducing inflammation, clearing metabolic waste, and improving circulation, in a social environment. A full salt wall and circadian-aware lighting create a space that deepens the sense of calm and matches the body’s natural rhythms. Optional IV therapies and red light masks are also offered, to further enhance the wellness experience.
The Decompress Lounge presents an antidote to the overstimulation of modern life. Zero-gravity massage chairs suspend the body in a feeling of complete weightlessness, allowing the spine to decompress and muscles to release. Weighted blankets and eye masks seal out the outside world, whilst a frequency-based soundscape and vagus nerve stimulation device complete the overarching sense of calm, activating the parasympathetic nervous system and telling the body it’s time to rest and recover.
Completing the restoration offering are:
- Private hyperbaric oxygen chamber (to enhance the body’s natural healing)
- Hydration stations featuring hydrogenated water and electrolyte pumps
- A dedicated space for private contrast therapy circuit
- A full body cryotherapy chamber with standing red light panel
- Ice Bath and Red Light Recovery Room
- A dedicated treatment room hosting rotating pop-up experiences
Connection
Alongside the activation and restoration ecosystem a selection of social spaces offer opportunity for connection and community.
Two floors comprising Marylebone’s first rooftop pool, pool terrace, bars and social spaces with a full set of programming of events, all set within the intimate backdrop of skyline views.
The ground floor café on Marylebone Lane is the social heartbeat of triplebond: a day-to-night destination running from morning coffee and post-workout fuel through to evening social hours. Serving healthy snacks, cold-pressed juices, smoothies, salads, wraps and more, all underpinned by a nutritionist-designed menu built to fuel, restore, and nourish across every moment of the day.
Wellness Concierge
triplebond has partnered with Stride to offer a new triplebond Health Concierge - where members undergo comprehensive diagnostic assessment, with results delivered with actionable insights. The results are built from an analysis of over 500 different biomarkers across advanced blood testing, DNA profiling, gut microbiome markers and biological age.
Members are able to book a dedicated complimentary online session with triplebond’s Integrative Health Practitioner for a detailed private consultation experience, informed by their biomarker data, to review their results and set their own personalised protocol for data-led health and wellbeing optimisation.
In-Room Wellness
Across the hotel, in-room minibars have been reimagined for the wellness-conscious traveller, incorporating healthy, restorative and nutritious snacks as well as professional-grade recovery essentials for those who travel without their usual wellness or supplement toolkit. A new in-room technology rental menu brings compression boots, red light face masks and more to any room, on request.
“Science has long told us that the benefits of human connection and belonging are as vital to our long-term health outcomes as sleep, movement and nutrition. Yet the places we go to take care of ourselves often ask us to come alone and to fit a session into a busy day. We know that wellness is no longer a solo pursuit to be squeezed into your calendar when the moment allows. We set out to create a fully integrated social wellness experience, where belonging, human connection and vitality are the foundation, and state of the art wellness, recovery and performance treatments, services and protocols layer on top” - Louise Rumball, creator of vision and concept at triplebond.
“We’re delighted to open triplebond. This is a completely new social wellness ecosystem, where activation, restoration and connection come together under one roof. Every element has been designed to be both deeply effective and inherently social, integrating cutting-edge, science-backed wellness experiences with vibrant social spaces” - Liliana Gutierrez, director of wellness at triplebond.
“triplebond is an incredible new addition to The BoTree. We are creating a destination that reflects how people want to live, travel, and connect today”
- Eva Mount, general manager at The BoTree.
A vibrant and high-energy hotel that offers more than just a place to stay, The BoTree is where London’s unique energy comes alive with vibrant connections. triplebond joins the property’s existing offering, alongside 200 rooms and suites, coastal Italian restaurant LAVO, events space and nightlife venue 77, and more.
triplebond is open. For more information and to apply for membership, please visit: www.triple-bond.co.uk
SELECTA ACHIEVES SILVER ECOVADIS RATING AND COMMITS TO CONTINUED SUSTAINABILITY PROGRESS
Selecta Group has been awarded a Silver EcoVadis sustainability rating, placing the business in the top 15% of companies assessed by EcoVadis worldwide. The result represents a further improvement on Selecta’s previous three silver assessments and reinforces the company’s commitment to continuous progress across sustainability, responsible business and supply chain practices.
Selecta achieved an overall score of 74/100, placing it in the 85th percentile of companies assessed by EcoVadis. The assessment covers four key areas of corporate sustainability: Environment, Labour & Human Rights, Ethics and Sustainable Procurement.
For Selecta, the rating is not simply a recognition of progress to date. It is part of an ongoing commitment to improving how the business operates, from the products and services it provides to customers through to the way it works with employees, suppliers and partners.
Joël Weber, Group Director of Group Strategy & Project Delivery at Selecta, said:
“Achieving a Silver EcoVadis rating and improving our overall score is something we are proud of. It reflects the work taking place across Selecta and the commitment of our teams to making sustainability part of how we operate every day.
“We also see this as a starting point for the next stage of our journey. Our ambition is to continue strengthening our performance and work towards achieving a Gold EcoVadis rating in our next assessment.
“For our customers, sustainability is increasingly an important part of procurement and workplace decision-making. They need partners who can demonstrate credible progress, responsible practices and transparency across the supply chain. This rating gives our customers further confidence that sustainability is being taken seriously across our business.”
Sustainability that supports customers
Selecta’s sustainability approach spans its operations, supply chain and customer solutions. Through initiatives including responsible sourcing, sustainable coffee programmes, waste reduction, telemetry-enabled operations and more sustainable food and beverage solutions, the business continues to look for practical ways to reduce environmental impact while enhancing the customer and consumer experience.
The EcoVadis assessment provides an independent benchmark against which Selecta can measure its progress and identify areas where further improvements are needed.
With its Silver rating valid until August 2027, Selecta will continue to focus on strengthening its sustainability performance over the coming year
40% OF GOLFWEEK TOP 100 U.S. RESORT GOLF COURSES USE AGILYSYS GOLF
Customer adoption surpasses 100 golf properties as leading operators leverage Agilysys Golf to drive revenue, improve efficiency and enhance the guest experience.
Agilysys, Inc. (Nasdaq: AGYS), a global hospitality-focused technology provider, today announced that more than 100 golf properties have deployed its industry-leading Agilysys Golf solution. The milestone reflects rapid adoption of Agilysys Golf, a modern golf management platform, across the golf industry, from premier resorts and destination golf properties to private clubs and membership organizations.
The recent implementation of Agilysys Golf at The Otesaga Resort Hotel, a historic lakeside golf resort in Cooperstown, N.Y., marks the 100th Agilysys golf property deployment. Today, 109 golf properties use Agilysys Golf, including many destinations recognized among Golfweek 2026 Top 200 U.S. Resort Golf Courses.
Momentum for Agilysys is evident among the highest-ranked destinations in the golf industry. According to Golfweek rankings, 39 of the Top 100 U.S. resort golf courses use Agilysys Golf to manage their operations. That includes 14 of the Top 20 and four of the Top Five. Globally, four of the Top 10 Golfweek resort golf destinations also use Agilysys Golf.
“Two Agilysys Golf customers reported the following results:
20% increase in green fee revenue through dynamic pricing
6% increase in retail revenue through enhanced inventory and sales management
12% reduction in third-party rounds through stronger direct-channel strategies
6% increase in average rates through improved revenue optimization
20 hours per week saved through more efficient caddie scheduling and managementThese results reflect exactly what operators are looking for," said Rohith Kori, SVP Corporate & Product Strategy at Agilysys. "They are increasingly choosing platforms that bring together golf operations, retail, dining, lodging and guest data in a unified ecosystem that supports continuous innovation and operational improvement. Agilysys Golf continues to stand apart in delivering measurable revenue and efficiency gains alongside a better guest experience."
"Managing one of the world premier golf destinations requires technology that helps us deliver a seamless experience across every part of the guest journey," said Matt Barksdale, Vice President of Golf at Pinehurst Resort & Country Club. "Agilysys Golf provides the reliability and flexibility we need to manage tee times and golf operations across our courses while supporting the exceptional experience guests expect when they visit Pinehurst."
"Our properties range from destination golf resorts to private clubs, each with unique operational requirements," said Mike Blake, VP Information Technology at Kemper Sports. "Agilysys Golf helps us balance those unique needs with the operational consistency, efficiency and revenue performance required across a large and diverse portfolio."
The solution connects golf operations with lodging, dining, payments and guest or member data to improve operational efficiency and deliver more personalized experiences. Agilysys Golf helps operators manage tee sheets, dynamic pricing, retail, caddie operations and memberships through a purpose-built platform integrated with the broader Agilysys hospitality technology ecosystem.
Continued growth of Agilysys Golf reflects increasing demand across the golf industry, from premier resorts to high-end country clubs, destination golf courses and membership clubs, for technology that brings together golf operations and enterprise hospitality management. Agilysys combines golf-specific capabilities with integrated hospitality technologies to help operators increase efficiency, optimize revenue and deliver seamless experiences across every stage of the player, guest and member journey.
To learn more about Agilysys hospitality solutions, visit Agilysys.com.
OH WATER UNVEILS IMMERSIVE FREQUENCY-HYDRATION EXPERIENCE AT RAFFLES LONDON AT THE OWO
OH Water has launched a new wellness experience at Raffles London at The OWO, combining sound, visual elements, and hydration in an interactive guest experience.
OH Water is sourced from a natural spring in County Antrim, Northern Ireland, where it is naturally filtered through Cretaceous limestone. The water contains eight naturally occurring minerals and has an alkaline pH of 7.8. It is then treated using a 528Hz sound frequency process.
Now available exclusively to guests and members served poolside, the OH Water Experience has been developed for premium spas and wellness destinations looking to introduce a distinctive hydration-focused offering.
The experience guides participants through a digital sound journey while enjoying OH Water. Sound frequencies are accompanied by cymaticinspired visuals, allowing guests to explore the relationship between sound, vibration, and water through multiple senses. OH Water copper cups are also available to purchase.
The launch was delivered in collaboration with wellness practitioners Helen Cain and Carly Chamberlain, alongside Debbie Lowry and Matthew Morrell at Raffles London at The OWO.
“This marks a major step in bringing sound, frequency, and hydration together in a meaningful way,” said Darren Jones, Founder of OH Water. “The experience represents a new direction for the future of spa and wellness.”
BIRCHSTREET APPOINTS CHRISTOPHER HAYDON AS CHIEF EXECUTIVE OFFICER
Industry veteran brings 25+ years of enterprise SaaS and procurement leadership to drive the next phase of innovation at BirchStreet
BirchStreet, the leading AI-powered hospitality operations platform, today announced the appointment of Christopher Haydon as Chief Executive Officer. Chris brings more than 25 years of experience scaling global enterprise SaaS and procurement technology businesses. He assumes the role as BirchStreet advances its mission to bring greater intelligence and efficiency to hospitality operations worldwide.
Chris joins BirchStreet with a distinguished track record in procurement, B2B marketplaces, and enterprise technology. In addition to serving as a board member with BirchStreet, Chris has been deeply involved as a board member and advisor with leading companies in eProcurement, B2B marketplaces, and enterprise technology. Previously, he held several leadership roles at SAP, most recently serving as President of SAP Procurement Solutions globally, following roles as Chief Strategy Officer and SVP of Customer Value with SAP Ariba.
“Chris's experience building and scaling global procurement technology businesses, combined with his deep understanding of enterprise SaaS, makes him exceptionally well suited to lead and drive continued product innovation at BirchStreet,”
said Brendan Reidy, Executive Chairman of the Board.
"As an enterprise platform that is truly native to hospitality with deep relationships across the industry's most iconic brands, BirchStreet is uniquely positioned to continue solving the most pressing operational pain points for its customers and their suppliers," said Haydon. "I am thrilled to be joining as CEO and proud to lead this team as we push further into AI-powered outcomes and build upon BirchStreet’s leadership position as the preeminent procure-to-pay solution for hospitality globally."
| For more information, please visit www.birchstreetai.com. |
NORTHERN HOTELIERS VOICE CONCERNS IN FINAL SET OF 2026 UK ROUNDTABLE ROADSHOW
Industry podcast hits South Yorkshire and County Durham to tackle the future of hospitality as the 2026 tour concludes
South Yorkshire hoteliers tackle critical regional issues, including the true profitability of the staycation market, impending holiday taxes, rising utility costs, and automation strategies. Dan Vine, Kenwood Hall Hotel, Regional GM of Vine Hotels urges the industry to support each other to help meet the demands of today’s guests.
County Durham edition to address the region's hospitality talent pipeline, guest acquisition costs, and the practical application of AI. Daniel Rich, GM of Redworth Hotel, emphasises the focus on collaboration and education to improve the sector as an educational career.
Hoteliers’ Voice, the premier UK podcast for hospitality professionals, is set to conclude its 2026 nationwide Roundtable Roadshow dates with two high-impact events in the North of England. Following a string of sell-out sessions across the Midlands and South, the roadshow heads to South Yorkshire and County Durham this September to navigate the evolving landscape of hospitality and staycation tourism.
Kenwood Hall Hotel plays host to the South Yorkshire edition in partnership with Vine Hotels on Tuesday 8th September, 9am - 2pm. Anticipated to be one of the largest events in the series to date, the roundtable will bring together senior hospitality leaders to discuss critical regional issues, including the role of tourist boards and councils in destination promotion and the questionable profitability of the UK staycation market. Panelists will also tackle the operational pressures of rising utility costs and explore practical, bottom-line benefits of automation.
Dan Vine, Regional GM of Vine Hotels said;
“One of the things about our industry is we don’t talk enough and our industry’s changed so much in recent years. This is a chance to share best practices and understand how we can all team up to deal with the challenges the industry poses, like; Has the staycation market actually benefited us? How can we deal with ever increasing costs like utilities and food? How are we using automation for things like payroll controls? How can we support each other and match the demands of our guests?”
The tour then travels to the Redworth Hall Hotel of the Cairn Group to host the County Durham Edition on Thursday 10th September, 9am - 2pm. A key focus of this session will be the hospitality talent pipeline, featuring contributions from local colleges on encouraging a new generation into the sector. Industry experts will also delve into guest acquisition costs, managing increasingly short booking lead times, and the appropriate application of AI to enhance - rather than hinder - the guest experience.
Daniel Rich, GM, Redworth Hall Hotel said:
“I’m looking forward to talking about education and hospitality and how we work together to improve the sector as an educational career. We’ll have people from the local colleges and hospitality community to talk about how we can get new staff into the industry. We’ll also have our graduate students joining us to share their experiences. It’s important to understand the regional challenge and our market place - the staycation market has been strong but how can we work together and collaborate?”
"In connecting people regionally, we are creating a nationwide movement for positive change," says Ryan Haynes, Director and Podcast Host. "These final stops in the North are vital for addressing the specific challenges faced by regional operators, from engaging new talent to balancing technology with authentic service. It’s been a learning journey as we discover different initiatives across the country from engaging with schools with hospitality, to building formidable experiences, to how to handle guest safety in the wake of the Travelodge incident.”
The Roadshow is backed by HOSPA (the Hospitality Professionals Association) and features Hospitality Action as its official charity partner. The events are made possible through the support of Platinum Sponsor Oracle, alongside supporting (Gold) Focus on Hospitality by Focus Group and Rory’s Travel Club, as well as (Silver) Net Affinity, Studio Moren, and KeyStep.
Attendance remains free for hotel and hospitality operators. Interested parties are encouraged to book early and enquire via the Hoteliers’ Voice website to secure a seat at these final intimate sessions. Highlights from the sessions will be published on Hoteliers’ Voice podcast across Spotify, Apple, and YouTube.
FOUR SEASONS' MICHELE LOMBARDI BRINGS SIGNATURE COCKTAIL TAKEOVER TO KOIA ALL-SUITE WELLBEING RESORT
This summer, KOIA All-Suite Wellbeing Resort on the island of Kos, is redefining its dining experience with a heightened focus on mixology and indulgent culinary offerings. Featuring a headline mixology takeover by Michele Lombardi, Head of Bars at Four Seasons Hotel London at Tower Bridge, the modern sanctuary will showcase artisanal cocktails infused with Hippocratic herbs sourced directly from KOIA’s gardens, perfectly complemented by an elevated culinary pairing menu.
Michele Lombardi, a renowned mixologist, brings his signature flair and globally inspired cocktail creations to the spotlight. Celebrated for his precision, creativity, and deep understanding of spirits, Lombardi has gained international recognition for redefining the art of mixology, expertly blending tradition and innovation in every glass. At the Four Seasons Hotel London at Tower Bridge, he leads the bar programme throughout the outlets with his signature artistry, elevating each cocktail into a refined, unforgettable experience.
Taking place on the 10th September, this exclusive event will showcase a bespoke menu of signature cocktails designed to reflect Michele's distinctive, story-driven approach. Open to all guests, the takeover promises a sensory journey and a touch of world-class sophistication within the resort’s elevated mixology programme while highlighting KOIA's core wellbeing philosophy. This commitment extends directly into the dining concept, featuring nourishing menus crafted from seasonal ingredients, including fresh herbs and vegetables grown straight from the resort's own garden.
To find out more or to book a stay at KOIA All-Suite Wellbeing Resort, visit https://www.koiaresort.com.
AIM EXPERIENCE GROUP UNVEILS A BOLD NEW ERA, LED BY A MULTI-DISCIPLINARY TEAM OF HOSPITALITY EXPERTS
The travel-focused members’ club introduces an evolved membership model designed to set a new benchmark in luxury travel experiences.
AIM Experience Group today announces a significant evolution of its membership model with the introduction of two distinct tiers - AIM Explorer and AIM Collective - marking a defining new chapter for the private, travel-led members’ club built around cultural immersion, rare access, and human expertise in a world increasingly driven by algorithms.
Responding to member feedback alongside growing demand from discerning individuals, family offices and forward-thinking businesses, the new structure formalises AIM’s dual focus: deeply personal, curated travel and high-impact, experience-led programmes that adapt to both the private and corporate communities.
Unlike traditional private members’ clubs defined by buildings and location, AIM connects a global community of like-minded individuals united by a shared passion for travel. Through a year-round programme of extraordinary experiences crafted with in-depth cultural insight that reveals the true essence of a destination, members are able to be fully present and immersed in the moment - something that feels more relevant now than ever.
Led by Co-Founder Andrey Makiyevskiy, AIM Experience Group is guided by a multidisciplinary senior team spanning luxury hospitality, travel, venture capital and experiential events. Known for his meticulous, detail-driven approach, Makiyevskiy combines strategic vision with operational rigour and investment acumen, steering AIM’s evolution from a pioneering members’ club to a global group operating across travel, experiences and sports hospitality.
He is joined by Chief Operating Officer Ian Kidd, formerly of The Savoy, Claridge’s and Mandarin Oriental Paris; Director of Business Development & Member Community Rae Etherington, whose career spans from luxury hospitality and VIP sales around Formula 1™ events to boutique hotels, restaurants and a private, high-end conciergerie; and Head of Experiences & Strategic Partnerships Prudence Stubbs, an expert in bespoke experiential design with a background across Caprice Holdings, Corinthia London and Shangri-La London.
“AIM Experience Group was created to bridge a gap - replacing shared walls with shared journeys, while using travel to spark genuine community and connection in the world’s most extraordinary settings. We’ve evolved by listening carefully to our members and doubling down on what sets us apart - human expertise and the ability to design experiences that bring people together in ways traditional clubs and travel simply cannot.”
Andrey Makiyevskiy, Co-Founder of AIM Experience Group
AIM’S EXPERIENCES
Signature Member Experiences are designed for intimate groups of 8-18 and are shaped around a unifying theme rooted in the community’s shared passions and interests. Every experience can be adapted for private or corporate use, from intimate gatherings to strategically curated corporate experiences.
Member Experience highlights include:
- Egypt: A private evening at the Grand Egyptian Museum, exclusive dining within the historic halls of Abdeen Palace, and sunrise on the Giza Plateau in solitude before public opening, followed by private access to the King’s Chamber inside the Great Pyramid of Giza.
- Iceland: A 007-inspired experience with a helicopter ride through volcanic landscapes - piloted by the stunt pilot from the Bond film Die Another Day - followed by dining at the centre of a lagoon, adjacent to where the ice palace featured in the movie was built.
- Morocco: A sensory journey through Marrakech featuring a sunrise hot air balloon flight over the Atlas Mountains, exclusive access to Jardin Majorelle, and a trilogy of fully privatised dining experiences across Dar Yacout, the Moroccan Culinary Art Museum, and a secluded Agafay Desert oasis camp.
- Europe: A motorsport experience across Switzerland, Germany, and France, transforming members into racing drivers, culminating at a fully privatised Anneau du Rhin circuit where members drove Formula Renault cars and competed for top lap times.
Forthcoming member experiences include: Exploring Paris as a canvas with private access to couture ateliers, before celebrating by candlelight in historic Champagne cellars. Dining in a gilded Viennese palais with a private box at the opera, and driving Ferraris through the Swiss Alps before boarding a helicopter for a trip around Mont Blanc.
MEMBERSHIP TIERS
AIM Explorer: Personal Membership
AIM’s core membership is designed for individuals seeking bespoke travel, meaningful shared experiences, and culturally rich moments. Each journey is crafted to feel deeply personal and effortlessly aligned to individual tastes, pace, and interests. Every detail is intentional, shaped by human expertise and a meticulous commitment to precision and care.
What members receive:
AIM Explorer members receive access to member experiences through the first release window, alongside a dedicated Experiential Travel Designer who manages bespoke trip design, bookings, and end-to-end logistics. Membership also includes access to a private app for reserving experiences, gathering travel inspiration, and managing your account in one place.
AIM Collective: Corporate Membership
AIM Collective transforms travel into strategic value for modern organisations. Through high-impact journeys designed for leadership and executive retreats, team building, AGMs and client engagement, AIM delivers meticulously planned and flawlessly executed journeys that foster genuine connection and enrich your corporate community. Acting as either an in-house travel partner or an extension of the team, AIM manages complex travel logistics to save organisations time.
What members receive:
The AIM Collective membership includes hands-on travel execution support, access to AIM’s private app for travel planning and idea-sharing, and an invitation for two team members to attend an exclusive AIM Collective networking experience from 2027. Company principals are also invited to join an AIM Explorer experience of their choice, creating a natural bridge into AIM’s wider global community.
Membership fees are available on application. See aimexperiencegroup.com for more information.
HYPNOS CELEBRATES 25 YEARS OF THE EDEN PROJECT
British bedmaker Hypnos is continuing its partnership with the Eden Project.
Since it began its partnership with the Eden Project in 2019, luxury British bedmaker Hypnos, has been supporting the charity’s mission to inspire positive action for the planet. Starting as one of a handful of carefully chosen commercial partnerships for the charity; Hypnos has played an active role in the project through fundraising, events and the development of unique product collaborations.
Now, as the charity celebrates its 25th year, Hypnos and the Eden Project are delighted to announce the continuation of the partnership, as they deliver the message of tangible change through the products that consumers buy. The Eden Project has celebrated this anniversary with a special Garden Party, an innovative garden at the Chelsea Flower Show, and the ground-breaking ceremony at the charity’s new £100 million Morecambe attraction, set to open in 2028.
Over the course of the partnership with the Eden Project, Hypnos has generated funds in support of the charity through staff fundraising and new mattresses created in partnership with the Eden team.
Product development began with the creation of the Soil Association certified Origins Organic Collection, that won a Best of Organic Market (BOOM) Award in 2023, swiftly followed by the Luxurious Earth collection with Bensons for Beds, both endorsed by the charity. Hypnos then launched the Eden Project mattress collection - mattresses upholstered with simply plant-based fibres - some of which can be found living within the Eden Projects’ Biomes in Cornwall. In 2024, Hypnos introduced the Eden Project Harmony mattress which brings the same plant-based fibres and combined with RWS certified British wool, to both luxury and sustainable hospitality projects, including Voco Zeal Exeter, IHG’s first net zero carbon hotel.
Hypnos has also introduced its local charity partner Chiltern Rangers, who work on community conservation projects across the Chilterns hills, to a workshop at the Eden Project, and supported Eden’s national community campaign The Big Lunch at its offices.
David Baldry, managing director, Hypnos, says,
“At its heart, this is a partnership between a team of people who share a vision and drive to make tangible, positive actions for the planet, whilst creating opportunities to bring communities and people together.
The Eden Project partnership has seen Hypnos raise funds and promote the charity through its products, events and campaigns, and involving its whole team and customers. The charity’s garden on the Hypnos stand at the industry’s annual exhibition is always a talking point! We are grateful for the Eden Project’s expertise and sense of fun at all levels but more than this, we all work hard to create a leading and successful ‘commercial’ charity partnership.
We are excited to take part in these 25th anniversary celebrations with the Eden Project but also celebrate our own 7th year working together and put plans in place for the future.”
Andy Jasper, chief executive officer, Eden Project, says,
“There has never been a better time to celebrate our long standing partnership with Hypnos. It’s a fantastic relationship built around our shared commitment to regenerative approaches to community and the environment, supporting Eden’s work enriching life while demonstrating what is possible when working with nature.
What makes it particularly special is the connection back to Eden itself, linking the plants and natural fibres we grow and champion with the materials used to create the Eden mattress collection. As we celebrate our 25th anniversary, we’re delighted to continue our partnership with Hypnos and excited about what we will achieve together next.”
For more information, visit http://www.hypnosbeds.com/ or call 01332 497111