The travel-focused members’ club introduces an evolved membership model designed to set a new benchmark in luxury travel experiences.
AIM Experience Group today announces a significant evolution of its membership model with the introduction of two distinct tiers – AIM Explorer and AIM Collective – marking a defining new chapter for the private, travel-led members’ club built around cultural immersion, rare access, and human expertise in a world increasingly driven by algorithms.
Responding to member feedback alongside growing demand from discerning individuals, family offices and forward-thinking businesses, the new structure formalises AIM’s dual focus: deeply personal, curated travel and high-impact, experience-led programmes that adapt to both the private and corporate communities.
Unlike traditional private members’ clubs defined by buildings and location, AIM connects a global community of like-minded individuals united by a shared passion for travel. Through a year-round programme of extraordinary experiences crafted with in-depth cultural insight that reveals the true essence of a destination, members are able to be fully present and immersed in the moment – something that feels more relevant now than ever.
Led by Co-Founder Andrey Makiyevskiy, AIM Experience Group is guided by a multidisciplinary senior team spanning luxury hospitality, travel, venture capital and experiential events. Known for his meticulous, detail-driven approach, Makiyevskiy combines strategic vision with operational rigour and investment acumen, steering AIM’s evolution from a pioneering members’ club to a global group operating across travel, experiences and sports hospitality.
He is joined by Chief Operating Officer Ian Kidd, formerly of The Savoy, Claridge’s and Mandarin Oriental Paris; Director of Business Development & Member Community Rae Etherington, whose career spans from luxury hospitality and VIP sales around Formula 1™ events to boutique hotels, restaurants and a private, high-end conciergerie; and Head of Experiences & Strategic Partnerships Prudence Stubbs, an expert in bespoke experiential design with a background across Caprice Holdings, Corinthia London and Shangri-La London.
“AIM Experience Group was created to bridge a gap – replacing shared walls with shared journeys, while using travel to spark genuine community and connection in the world’s most extraordinary settings. We’ve evolved by listening carefully to our members and doubling down on what sets us apart – human expertise and the ability to design experiences that bring people together in ways traditional clubs and travel simply cannot.”
Andrey Makiyevskiy, Co-Founder of AIM Experience Group
AIM’S EXPERIENCES
Signature Member Experiences are designed for intimate groups of 8-18 and are shaped around a unifying theme rooted in the community’s shared passions and interests. Every experience can be adapted for private or corporate use, from intimate gatherings to strategically curated corporate experiences.
Member Experience highlights include:
- Egypt: A private evening at the Grand Egyptian Museum, exclusive dining within the historic halls of Abdeen Palace, and sunrise on the Giza Plateau in solitude before public opening, followed by private access to the King’s Chamber inside the Great Pyramid of Giza.
- Iceland: A 007-inspired experience with a helicopter ride through volcanic landscapes – piloted by the stunt pilot from the Bond film Die Another Day – followed by dining at the centre of a lagoon, adjacent to where the ice palace featured in the movie was built.
- Morocco: A sensory journey through Marrakech featuring a sunrise hot air balloon flight over the Atlas Mountains, exclusive access to Jardin Majorelle, and a trilogy of fully privatised dining experiences across Dar Yacout, the Moroccan Culinary Art Museum, and a secluded Agafay Desert oasis camp.
- Europe: A motorsport experience across Switzerland, Germany, and France, transforming members into racing drivers, culminating at a fully privatised Anneau du Rhin circuit where members drove Formula Renault cars and competed for top lap times.
Forthcoming member experiences include: Exploring Paris as a canvas with private access to couture ateliers, before celebrating by candlelight in historic Champagne cellars. Dining in a gilded Viennese palais with a private box at the opera, and driving Ferraris through the Swiss Alps before boarding a helicopter for a trip around Mont Blanc.
MEMBERSHIP TIERS
AIM Explorer: Personal Membership
AIM’s core membership is designed for individuals seeking bespoke travel, meaningful shared experiences, and culturally rich moments. Each journey is crafted to feel deeply personal and effortlessly aligned to individual tastes, pace, and interests. Every detail is intentional, shaped by human expertise and a meticulous commitment to precision and care.
What members receive:
AIM Explorer members receive access to member experiences through the first release window, alongside a dedicated Experiential Travel Designer who manages bespoke trip design, bookings, and end-to-end logistics. Membership also includes access to a private app for reserving experiences, gathering travel inspiration, and managing your account in one place.
AIM Collective: Corporate Membership
AIM Collective transforms travel into strategic value for modern organisations. Through high-impact journeys designed for leadership and executive retreats, team building, AGMs and client engagement, AIM delivers meticulously planned and flawlessly executed journeys that foster genuine connection and enrich your corporate community. Acting as either an in-house travel partner or an extension of the team, AIM manages complex travel logistics to save organisations time.
What members receive:
The AIM Collective membership includes hands-on travel execution support, access to AIM’s private app for travel planning and idea-sharing, and an invitation for two team members to attend an exclusive AIM Collective networking experience from 2027. Company principals are also invited to join an AIM Explorer experience of their choice, creating a natural bridge into AIM’s wider global community.
Membership fees are available on application. See aimexperiencegroup.com for more information.