The Independent Hotel Show Amsterdam the business event for boutique, luxury and independent hotel sector returns from the 12th & 13th March for the fourth and most extensive edition in the Dutch capital. This year visitors are encouraged to take a respite from the ordinary and experience a dreamland of trend exploration, product innovation and networking at IHA24. 


This year, the theme chosen was Dreamland, a theme that fits well with this year’s hotel trends. Event manager Tess Suters: ‘Today’s hotel guest wants to be surprised by a combination of luxury and creativity. And that naturally also applies to the visitors to our event. We asked our designers to create a dreamworld where hoteliers are taken out of their daily reality for a moment and can be inspired. In any case, we live in a world where fantasy and reality are increasingly merging, partly due to artificial intelligence. This is a subject that will certainly also be covered in our extensive seminar programme, which is a hot topic hoteliers and designers want to explore further’.

Trending Topics 

Alongside the 200 premium suppliers showing their latest innovations across design & décor, hospitality tech, amenities and F&B, there is an extensive seminar programme taking place with led by over 40 industry pioneers. Expect to experience a programme covering a variety of trending topics that are currently impacting the hotel industry. Two stages will host a plethora of key-note presentations, panel discussions and exclusive interviews where we see innovators explore topics such as sustainability, technology, marketing, staffing & HR and revenue-management, and trend predictions will be given on the changing travel and spending behaviour of the hotel guest of the future.


Aside from our unparalleled complimentary seminar programme, there will be plenty of space and opportunity for visitors to network and form new connections to enhance their business. ‘We recognise how important networking is to our visitors’ says Tess Suters. Meeting over a glass of wine and exchanging knowledge and experience. We make enough special areas and occasions for this throughout the two-day show. These opportunities include the returning Independent Hotel Show Awards sponsored by Hotek, and dedicated networking sessions for HR professionals, designers and for hoteliers specifically from Germany & Belgium. 

To explore what’s on at Independent Hotel Show Amsterdam 2024 and to register for your ticket visit Hoteliers go free! 

Contact for your complimentary ticket code.

Independent Hotel Show

The Independent Hotel Show has been organised in London since 2012. It has become the international platform for the independent hotelier. The Independent Hotel Show Amsterdam is taking place for the fourth time at the RAI in Amsterdam. The show portfolio includes events in London, Miami & Munich.