Renowned for industry-firsts, VANITY GROUP is proud to announce VANITY GROUP HQ, based in Sydney, Australia is now B Corp certified. This solidifies VANITY GROUP as being counted among businesses being recognised by the world’s leading authority in social and environmental impact.

Since its inception 13 years ago, VANITY GROUP has been passionate about the planet, its people and its inhabitants. After an extensive assessment covering social and environmental performance, accountability and transparency, VANITY GROUP has cemented itself as a pioneer in operating a business that takes deep care of hotel guests, the planet, and people. This spans product ideation through to execution, with social and environment impact at the forefront.

Founder and CEO of VANITY GROUP, Paul Tsalikis said of the B Corp Certification: “Achieving a B Corp certification demonstrates VANITY GROUP’s commitment to being a force for good. We believe in doing the right thing for the planet, its people and communities. We’re honoured to now be a part of a global community of businesses that value the same social and environmental standards that B Corp champions.”

VANITY GROUP HQ is one of over 6000 businesses globally that uphold B Lab’s vision of an inclusive, equitable, and regenerative economy. An assessment will be conducted by B Lab every three years to ensure VANITY GROUP HQ continues to uphold the B Corp standards, balancing profit and purpose for a better world.

The B Corp certification is just another step in VANITY GROUP’s ethical, environmental and social initiatives which include:

  • Guest cosmetics are trademarked by The Vegan Society certified and are PETA approved and never tested on animals.
  • VANITY GROUP have been awarded an EcoVadis Bronze Medal. EcoVadis provides sustainability ratings and assessments for companies globally covering environment, labour and human rights, ethics, and sustainable procurement.
  • In an effort to make packaging more sustainable, VANITY GROUP uses OceanBound Material which is gathered from at risk waterways and reused in packaging. Post Recycled Consumer material is also utilised which requires less water, fossil fuels and energy than standard plastic.
  • VANITY GROUP offers a 100% sustainable amenity program incorporating aluminium tubes and woodchip bottle caps.
  • Accessories made from from kraft paper and with FSC®.

VANITY GROUP HQ’s B Corp certification is another milestone in the brand’s mission of creating a more positive, inclusive and credible future, alongside the B Corp global collective.


About B Lab and B Corp

B Corporations are businesses that have been certified by B Lab, a non-profit organization, that measures the business’s impact across social and environmental factors, creating a legal framework in which the business is accountable for a rigorous set of standards that ensure they have a positive impact on the planet and lead the way to a new stakeholder-driven model. B Corp’s global collective have made a commitment to a new way to do business that benefits all.



VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.

With our HQ based in Sydney, Australia, VANITY GROUP provide services of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.