Urban lifestyle hotel brand CityHub has today announced it has been certified B Corporation (B Corp).

Recognised for reimagining the conventional hotel, CityHub’s deep-rooted ethos is to reinvent how urban spaces in cities are used to ensure a smart use of space and a more responsible stay. Its hotels – in Amsterdam, Copenhagen and Rotterdam, with Reykjavik set to launch later this September – are built into repurposed, previously-vacant buildings, cutting down both the emissions and community disruption associated with the construction of a new building.

In converting existing buildings, CityHub radically reduces the CO2 emissions of its travellers, setting the industry standard in doing so: each guest’s carbon footprint is 89% lower than it would be in a traditional hotel in Europe.

CityHub joins a global community of more than 8,000 B Corps across 160 industries and 101 countries. B Corp Certification is awarded by B Lab, a nonprofit organisation that assesses companies to ensure they meet standards of social and environmental performance, accountability and transparency.

Sem Schuurkes, Founder of CityHub, comments: “Achieving B Corp certification is a major milestone for CityHub and is testament to the values that have been built into the way we work and operate from the very beginning. It reflects our deep and ongoing commitment to ethical, sustainable, and community-driven business practices.

Gaining B Corp status is the result of much hard work and dedication from our entire team – we all truly believe that CityHub is, and should be, a force for good in the hospitality industry and in each of our cities. We will all continue to strive for the high standards that this achievement represents.”  

For more information, CityHub’s B Impact Profile can be found here: https://www.bcorporation.net/en-us/find-a-b-corp/company/city-hub/.