London-born home fragrance alchemists, Urban Apothecary, is introducing a Hotel Collection inspired by their signature fragrances. Distributed exclusively via VANITY GROUP, home to a designer playground of luxury guest amenities, the hotel line will debut as part of VANITY GROUP’s stand at this year’s Independent Hotel Show.

The Urban Apothecary Hotel Collection is made from OceanBound Material and contains luxurious PETA Certified and Vegan Trademarked formulations. The inaugural range is inspired by two of Urban Apothecary’s most loved fragrances:

  • Smoked Leather: Meditative and calming, this fragrance transports you to a chesterfield armchair with the scent of wood smoke drifting from the fireplace. Aromas of antique leather, soft suede and saffron combine in the softest of whispers, encouraging olibanum’s resinous pitches to climb in smoky incense spirals.
  • Fig Tree: Fresh and reviving. At first the green and crisp scent of fan-shaped fig leaves from treetop canopy rises. Next the senses are drawn down through nuances of milky coconut and fruity-floral violet, the scented impression of fig’s luscious purple fruit. Finally, cedarwood imagines the scent of tree bark, while powdery orris provides the earthiness from which this figgy fragrance grows.

Both collections showcase Urban Apothecary Founder, Tajinder Banwait’s exceptional nose and ability to pair unusual botanicals for unique fragrance journeys. The unconventional scents are Banwait’s way of encapsulating life’s moments and travel experiences. Hotels globally will have the opportunity to share these fragrances with their guests, opening up the scents to being a part of future memory making.

Urban Apothecary Founder, Tajinder Banwait said of the launch:

“I’m delighted to be partnering with VANITY GROUP to connect hotel guests with magical experiences. Urban Apothecary’s mission is to create everlasting memories and connect them to moods and emotions that elicit feelings beyond the norm.”

Founder and CEO of VANITY GROUP Paul Tsalikis said:

“I was so inspired when I encountered Urban Apothecary and met Tajinder. Their stunning fragrances are memorable and sophisticated and I am looking forward to introducing them to beautiful hotels and their guests worldwide.”

The Urban Apothecary Hotel Collection is available exclusively via VANITY GROUP and features Shampoo, Conditioner, Hand and Body Wash, Body Lotion and triple milled soap available in sustainable and eco-friendly packaging. Sizes include 30ml tubes, 400ml refillable bottles and 380ml non-refillable floating bottles.

Be the first to experience Urban Apothecary’s Hotel Collection at this year’s Independent Hotel Show London at VANITY GROUP’s stand on #1118.

About VANITY GROUP

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.

With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.

About Urban Apothecary

Born in London on a kitchen table, Urban Apothecary has since grown into a luxurious fragrance collection that adorns the most stylish of homes and destinations. Since its launch in 2012, Urban Apothecary has made its mark with it’s multi-layered botanical scents and chic, understated candles and diffusors. From humble beginnings, Urban Apothecary is now stocked in selected beauty and design stores globally including Heals, The Conran Shop, Harvey Nichols, and C.O. Bigelow to name a few.

For more information:

Visit: https://vanitygroup.com/en/brands/urban–apothecary

For media enquiries:

Naomi Rheinberger
Global Marketing & Communications Director
VANITY GROUP
e: nrheinberger@vanitygroup.com
m: +44 7767 439391