Getting the most out of music this Christmas in your Hotel.
As Autumn 2022 comes to an end, we are starting to swap the cocktails for log fires and blankets, and getting our hotels set for the most wonderful time of the year.
When should you start playing Christmas music?
Playing Christmas music in October Would seem out of place, however, introducing the Christmas joy steadily gives customers and staff alike time to adjust. Large retailers tend to release their much-anticipated Christmas adverts around November 5th and according to Google trends search terms such as “Christmas music”, start to see a rise in mid-November, peaking on December 13th. For many, Christmas songs are a large part of the overall experience and is one of the quickest and easiest ways you can get into the festive spirit. By gradually introducing your festive playlists in this time frame, you can deliver a build-up of anticipation for the big day, whilst also keeping in touch with staff and customer’s wants and needs.
Diversify your playlists
It can be very tempting to press shuffle and let the likes of Mariah and Wham! do the rest. However, you could spend a little extra time this year and think about the atmosphere and tone you want to set within your hotel. We now have accessibility to countless Christmas songs in different genres. Your hotel can easily mix different styles of Christmas music that bring a unique, tailored experience for your customers – curated by you. Furthermore, diversity in your playlists is not just beneficial for your customers but for your employees too – trust us, by December 31st they’ll be singing your praises!
Offering a variety of music for staff during the Christmas break could indeed offer them a break from Christmas. If you own a Hotel and would like to create a relaxing, quirky ambience, would your employees potentially prefer listening to some relaxing festive jazz instead? If you have staff only areas, consider playing a non-Christmas playlist to alleviate any festive fatigue. Dare to be different with your music this Christmas.
Create a schedule for different times of the day
Just as with your everyday background music usage, you should consider what songs are suitable for different times of the day. Caffé Nero do this extremely successfully, “We use music to change the atmosphere so, like all good retailers we split our day into parts… and you can actually feel the atmosphere change. More and more up-tempo as we go through the day so it has a huge influence.” Pablo Ettinger – Co-founder of Caffè Nero. 2
Christmas music can evoke a range of emotions in us, and songs can vary substantially in their styles and genres. Whilst relaxing festive jazz might be nice in the morning or later in the evening, at peak hours playing well-known, recognisable songs could help to motivate and boost morale for your employees and encapsulate the festive spirit in your customers. Remember: your music choices can not only reflect your brand, but they can also influence and appeal to your customers as well. Involve your employees in playlist choices and listen to their feedback about the style of music that motivates and engages them during their working day too.
If you are going to introduce music this Christmas, or if you are already using music in your business, you’ll usually need a music licence. By purchasing TheMusiclicence you are supporting the future of music by helping to ensure its creators are fairly rewarded for their music. TheMusicLicence covers virtually all commercially released music available – millions of songs and recordings, including the most popular and well loved music, not just from the UK, but globally, allowing you to choose the music that reflects you and your customers this Christmas.
- https://www.ebayads.com/2021/08/02/christmas-shopping-starts-earlier-as-cautious-confidence-sweeps-the-nation/
- pplprs.co.uk/caffe-nero-music/
