Town Hall Hotel, set in the vibrant, dynamic east end of London, announces its new amenity partner: cult London-born haircare brand Percy & Reed. Founded by stylist to the stars, Paul Percival, Percy & Reed’s awardwinning Wonder Collection finds a new home in the beautiful bathrooms of the hotel.  This is the first partnership of Percy & Reed’s guest cosmetics, distributed exclusively by VANITY GROUP, one of the world’s leading suppliers of designer amenities and the only hotel amenity provider to be both PETA certified and Vegan Trademarked along with all packaging created with OceanBound Material that recycles plastic waste collected within 200km of waterways.

Town Hall Hotel, originally built as the Bethnal Green Town Hall in 1910 has been beautifully reimagined as a luxury contemporary hotel that celebrates the original features of the building and includes Michelin starred dining options and an extensive wellbeing offering.

The Percy & Reed Wonder Collection brings a strong British heritage and a globally recognised pedigree to Town Hall Hotel. Each room is now lined with Percy & Reed haircare and body care with an uplifting scent reminiscent of an English country garden paired with salon quality benefits for all hair types.

This partnership will ensure all guests have head-turning tresses throughout their stay and this commitment is further shown through the creation of the exclusive Percy & Reed Haircare Council. Taking the history of the Town Hall Hotel as inspiration, the Haircare Council is formed of expert Chamber Members including Paul Percival, Founder of Percy & Reed, Marcolette Anastasi, General Manager of Town Hall Hotel, and additional members from VANITY GROUP, Town Hall Hotel and Percy & Reed.

The Haircare Council motions include introducing in-room styling guides for guests by the Percy & Reed expert styling team and the Hair Care Concierge – a room to retail initiative that enables guests to order the Percy & Reed styling products straight to their room. Grooming guides and training will also be implemented for the whole Town Hall Hotel team who will be able to offer product tips and advice to guests, adding another level to the exceptional service that the hotel is known for.

A superb match of two London-born icons, the partnership between Town Hall Hotel and Percy & Reed is set to revolutionise haircare offerings in hotels.

About Town Hall Hotel 

Town Hall Hotel is a luxury lifestyle hotel set in the vibrant, dynamic east end of London. With its rich history and period features, this previous public space has been transformed into a contemporary and luxury hotel with considerate restorations and beautiful architectural updates. This 97 room hotel also prides itself on its high end dining and drinking options, 14 metre pool and unique event spaces including an art-deco style council chamber.

Town Hall Hotel is nestled minutes away from the fashionable districts of Shoreditch, Hackney, and Dalston with easy links to the luxury quarters of the West End.  

About Percy & Reed

The Percy & Reed haircare line allows founder, Paul Percival, one of London’s leading session stylists to deliver salon-quality expertise to everyone. With over 20 years’ experience as a lauded stylist, Paul has taken his experience and knowledge and bottled it into a high-performance collection with signature scents and trend-led applications. This homegrown British brand stays true to its roots with Englishinspired scents and expert formulations that have won over 100 awards and are now available in 28 countries worldwide.  


VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.

With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.