Reasons for customers to stay in with you and BT Sport.

Whether your customers are coming to you from home or away, you’ll want to give them plenty of reasons to spend extra time in the bar.

The FIFA World Cup has dominated headlines of late but now the New Year has arrived football fans will be keen to see the stars of the game in domestic and European competition.

BT Sport has all you need to get those supporters to enjoy the action with you. Here’s some of what’s coming up:


The Premier League is back with a bang

After a Premier League pause it will soon be time for the second – and decisive – part of the season to get underway.

In the New Year we have two massive clashes that all football fans will be keen to catch, wherever they are in the world.

Games just don’t get much bigger than the Manchester derby, and we’ll be bringing that one to you live from Old Trafford at lunchtime on Saturday 14th January.

One week later (21 January) we’ll be at Anfield as Graham Potter’s Chelsea side face Liverpool, in what could be a key battle in the race for Champions League places.

And with 52 live and exclusive games throughout the season, there’s much more to come.


Knockout nights of European football  

Football fans from across the world will want to keep a close eye on the latter stages of the UEFA Champions League when the competition returns in February.

The four Premier League teams that started the tournament still going for glory.

One standout is Liverpool vs Real Madrid – a repeat of last year’s final and a quick chance for Liverpool to avenge their defeat.

Meanwhile, Spurs face Italian champions AC Milan, Man City take on RB Leipzig, and Chelsea are up against Borussia Dortmund.

And in another massive clash Lionel Messi’s PSG go toe-to-toe with six-times champions Bayern Munich.


UEFA Europa League

Manchester United and Barcelona are undoubtedly two of the biggest clubs in the world.

So the two giants meeting in the UEL knockout round play-offs in February is a tantalising prospect.

It’s an unmissable match up and a guaranteed early exit for one of the greats of European football.

Meanwhile, Arsenal will also look to progress in the competition, while West Ham are among the favourites for the Europa Conference League.


Rugby Union

It’s not just football fans who get their sporting fix from BT Sport.

As the home of domestic club and European rugby we bring you the biggest games as the season reaches the business stages.

Every matchday weekend we bring you up to three live Gallagher Prem fixtures – that 74 games across the season.

We are also the home to Europe’s biggest knockout competition ­– the Heineken Champions Cup, with every game available on BT Sport.


Something for everyone

The action does not stop there.

We provide fight fans with nights to remember throughout the year, with a boxing line-up that features superstars such as Tyson Fury, Joe Joyce and Daniel Dubois.

BT Sport is also UFC’s long-term partner in the UK with huge events in this fast growing sport available throughout the year.

Add MotoGP and cricket to the mix and there’s something for everyone to enjoy in the hotel bar on BT Sport this year.


For more information about latest fixtures and for posters and social assets to help you promote all the action on BT Sport, visit