The Shepherd Mayfair, one of London’s most anticipated new boutique hotels, has appointed The Public Platform as its global communications agency ahead of the hotel’s opening within Mayfair in 2026. The appointment covers all international public relations, strategic communications, partnerships and social media activity.
Located in the historic Shepherd Market, The Shepherd Mayfair will bring a new standard of hospitality to one of the capital’s most storied enclaves. With 82 carefully considered rooms and suites, the property will feature Fayre, a modern all-day dining destination; The Lounge, a café-style space offering artisan coffee and light bites; and Teddy’s, a darkly atmospheric hidden cocktail bar set to become a late-night hotspot.
Shepherd Market remains one of London’s most characterful locations with independent boutiques, real neighbourhood rhythm and an unmistakable sense of place. As the only hotel set directly within Shepherd Market and positioned at its gateway, The Shepherd Mayfair carries authentic local credentials and promises a rare blend of privacy, heritage and contemporary energy in one of London’s most sought-after neighbourhoods.
The Public Platform, a London-based consultancy founded by luxury communications experts Alessandro Ferrara and Calum Donoghue, is known for its strategy-first approach to modern communications. The agency will lead all global communications for the hotel, working closely with the in-house team to ensure a standout launch and long-term brand positioning. This includes articulating The Shepherd Mayfair’s core point of view: a neighbourhood-first hotel shaped by cultural sensitivity, quiet luxury and enduring craft.
Designed by Timothy Shepherd, during his previous role as Managing Director at Buckley Gray Yeoman ID. Shepherd&, founded by Timothy Shepherd and three others, has continued the client relationship with Bain Capital and Orka Investments. The Shepherd Mayfair, Hotel reinterprets the original ‘Mansions of Mayfair’ through a contemporary, narrative-led approach. Its interiors are layered with character and texture, offering a deeply personal experience that honours the elegance of the past while embracing a quietly modern sensibility. With a curated collection of artworks, including pieces by George McLeod and Jack English, and a design ethos rooted in British craft, the hotel has been shaped as a collector’s retreat, where taste, curiosity and understated sophistication meet. Every detail is intentionally considered, from the art that animates each space to the service touchpoints and the natural shift in atmosphere from morning coffee to late-night cocktails.
Opening to guests in 2026, The Shepherd Mayfair will offer a discreet and design-forward escape in one of London’s most exclusive postcodes. For media enquiries, please contact theshepherdmayfair@thepublicplatform.com.
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