SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has today released its industry-leading platform on mobile, to give accommodation providers the power to execute their property’s revenue management strategy and mitigate real-time risks, free from their desk. The mobile app represents the first phase of the delivery of SiteMinder’s smart platform, set to launch later this year, and a key milestone in SiteMinder’s mission to make sophisticated revenue management accessible to every hotel in the world.

Available in eight languages, today’s release of SiteMinder’s mobile app follows a Beta period which saw more than 800 users in over 60 countries sign up in spite of no marketing or promotion. It allows accommodation providers to forecast revenue performance and take targeted action whenever needed, using their personalised 14-day overview of rooms sold, revenue earned and best performing distribution channels. Unlike existing solutions, users can also respond to real-time booking demand by easily executing time-sensitive revenue management functions in-app, such as instant rate and availability adjustments, minimum and maximum stay length adjustments, and room sale closures until pricing is fully optimised.

SiteMinder’s chief product officer, Leah Rankin, says SiteMinder’s mobile app is a response to the thousands of hoteliers who for years have been accessing the company’s platform for desktop from their mobile device. The release of SiteMinder’s platform on mobile is about ensuring they and all accommodation providers have the continuous ability to maximise their property’s revenue performance and take rapid action to avert risks.

“We are living in a new era of travel that brings with it new booking patterns and behaviours. Never before have hoteliers had to be so dynamic in their response to an unpredictable booking landscape. Speed-to-market can now mean the difference between thousands upon thousands of revenue gained or revenue lost. That is why today, the power of SiteMinder, which for more than 41,000 hotels last year generated over US$45 billion in revenue from more than 115 million reservations, is officially in our customers’ hands,” says Rankin.

“Without any marketing or promotion, we saw significant early signup volumes to our mobile app, which indicated the real need and demand for a mobile-optimised experience. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move. It’s also where trusted data ensures they don’t miss out on ultra time-sensitive revenue opportunities, like demand-driving public events or changes in competitors’ pricing, and where errors can be fixed within seconds, before any monetary or reputational damage occurs. These are capabilities that have traditionally felt too complex and large scale to execute, even on desktop. But this is the new era of dynamic revenue management, and mobility is at the heart of it.”

One of the app’s early adopters is Le Thi To Mai, Revenue Manager at Alba Wellness Valley by Fusion in Vietnam, who says, “SiteMinder’s new app has streamlined our revenue management with quick availability checks, performance reports and rapid rate updates – perfect for our dynamic pricing strategy. It’s been a game-changer for us.”

Adds Encarni Ogea Bermúdez, Director at Costa Azul Hostel in Spain: “The mobile app is super practical, fast and easy-to-use. It allows me to instantly visualise key information, like availability and minimum stays, from the palm of my hand.”

SiteMinder’s mobile app has been unveiled at ITB Berlin, where the company’s revenue product consultant, Aimee Olley, will provide a keynote presentation about what the release means for the world’s hotels.