The evolving tapestry of traveller preferences has seen a significant shift in hotel design, with sustainability, wellness and functionality taking centre stage. Here, Carolyn Mitchell, Sales and Marketing Director at Hypnos Contract Beds, delves into the trends poised to transform the hospitality sector.

Sustainability 

Sustainability within hospitality is fast becoming common practice, as travellers become more attuned to the environmental credentials of their stay and expect more green practises. As such, hoteliers need to invest in designs crafted from natural, recyclable, and sustainable materials – as is the case for all Hypnos products – to help reduce their environmental impact and minimise waste. 

Localisation is also key, which means brands need to be proactive in helping the community address local issues and should prioritise working with local suppliers who promote fair working conditions and share their values. For example, Hypnos proudly works with Red Tractor assured farms to source traceable and certified British wool.

Guests are narrowing in on every aspect of their stay, from where the food that shapes the menu is sourced to who made the hotel décor and under what conditions, signalling a healthy expectation of transparency.

Wellness

While conversations around wellness have been going for quite some time, it’s no longer enough for hotels to offer wellness as an add-on; they need to embrace it by offering a more holistic approach, with a specific focus on enhanced sleep. Notably, The Global Wellness Institute predicts a 21% annual increase in the wellness tourism industry.

A quiet luxury scheme conducive to sleep is one way hotels can lean into this trend. Premium mattresses outfitted with support and temperature control, pillow menus, and circadian-friendly lighting are just some of the features guests expect. In-room white noise is also an emerging trend, driven by the nearly 10% of travellers who travel with a white noise machine.

Quiet luxury embodies understated elegance, favouring high-quality materials, craftmanship and attention to detail. Now more than ever, guests want spaces that exude warmth and tranquillity, with designs that consider the impact on the environment. Therefore, as the threads of sustainability become interwoven with wellness, it makes sense for brands to prioritise bespoke, ethically made products designed to deliver a restful night’s sleep. 

Functionality

While aesthetics is a crucial aspect of hotel design, functionality is equally important. Creating a functional, stylish design that’s practical, easy to maintain, and caters to guests’ needs is of the utmost importance.  

No longer is the classic bed-table-wardrobe combination enough to make a hotel room inviting, guests expect thoughtful additions to elevate their experience. A sofa next to the bed, a creative office space for business travellers, and extra storage for personal belongings are just some of the key ingredients. 

“Products designed to maximise room occupancy and minimise housekeeping without compromising on comfort or style, such as the newly launched Hypnos Sofa Bed and Upright Bed, can also help to revolutionise hospitality by offering unparalleled convenience for guests while enhancing operational efficiency for businesses.