BRITA Professional, a leading water filtration specialist, has announced the appointment of Samantha Scoles as its new Sales Director. 

Scoles brings with her nine years of experience as a key member of the BRITA Professional team, where she has served as Business Sector Manager and Head of Beverage. As a BRITA qualified water sommelier, Scoles is a long-time champion of the importance of chemistry and water sensory in providing the best filtration solutions for BRITA’s customers.

In her time at the company so far, Scoles has also spearheaded the creation and implementation of BRITA’s UK Wellbeing Strategy, which addresses the needs of BRITA employees across the UK business. This will remain a key focus in Scoles’ new leadership role.

Prior to joining BRITA, Scoles has spent her career immersed in the food and beverage sector, with wide-ranging experiences at Britvic plc, brewery Anheuser-Busch, and on-trade supplier Matthew Clark.

Speaking about her new role, Scoles commented: “I am delighted to be BRITA Professional’s new Sales Director. As we head into 2023, businesses face a host of challenges and I look forward to working with my very talented team of experts to minimise the issues connected with machine maintenance and equipment longevity.

“We’ll also be working to introduce a first-of-its-kind filtration system to the market and continuing to shine a spotlight on the incredible power of BRITA filtered water,” Scoles adds.

Former Sales Director, Steve Buckmaster, added: “After just over 20 years with BRITA I’m retiring and will finally hang up my water filters this Spring.

“Through developing individuals and creating a vision for the BRITA Professional business, we have developed long term partnerships with our customers, thinking strategically to support them in their own business growth.

“Sam is a prime example of this and I couldn’t be prouder to hand over the leadership reins to her. I know that her energy, enthusiasm and passion will serve her well in continuing to spearhead our vision and people development approach that has done us so well to date.”

David Hall, Managing Director of BRITA UK, continued: “Not only has Samantha made a huge impact on BRITA’s sales so far, but her passion for projects such as the BRITA Water Academy and our UK Wellbeing Strategy has seen her improve the quality of our work and culture. I am thrilled to welcome Samantha onto the UK leadership team as our new Sales Director.”

For more information about BRITA Professional call 01869 365 851, visit or connect with us on LinkedIn via BRITA Group