TNT Sports gives hotel guests even more reasons to enjoy their time with you.

There’s nothing like live sport to get customers from across the world collectively enjoying live entertainment. 

Whether it’s a huge night of European football, the race for the Premier League, rugby union or cricket, there’s always something to bring sports fans to the bar. 

“We have it in the bar areas to provide some sports entertainment. For us it is a great way of getting people from their rooms, especially with the midweek European football – the Champions League, Europa League and Europa Conference League.” 

TNT Sports has an outstanding offer of live sport throughout the week, to ensure customers always have a reason to take time away from their rooms and head to a more social setting in the hotel. 

Midweek sport is a huge draw for sports fans, with 43% saying it is the main reason they will be tempted to go to a bar during the week*

Topping the bill is the unparalleled midweek football line-up with exclusive rights the biggest European competitions – the UEFA Champions League, Europa League and the Europa Conference League. 

It means guests from the UK and beyond can enjoy the biggest teams on the continent going head-to-head on Tuesdays, Wednesdays and Thursdays. 

Add in 52 Premier League games a season, Serie A, Ligue 1 and the National League and there is a football offer for all – and that’s just to kick off with. 

Guests at Britannia Hotels are being encouraged to enjoy the action in the bar with live TNT Sports. 

The group which has around 60 hotels across England, Scotland and Wales has rolled TNT Sports out at more than half of the hotels in the estate. 

Conor Georgiou, Head of Marketing, explained that the top quality live action is giving hotel guests a great reason to pay the bar a visit. 

“We have it in the bar areas to provide some sports entertainment. For us it is a great way of getting people from their rooms, especially with the midweek European football – the Champions League, Europa League and Europa Conference League. 

“It’s used to attract people to the bars and drive spend in those areas of the hotel – It elevates the level of entertainment on offer in our hotels.”

Once customers are in the bar with the game on, they are likely to spend more. According to KAM* research, 63% of sports fans are likely to buy more beer when watching live sport. On top of that, one in five will buy more soft drinks and 14% are more likely to be tempted by a meal. 

While live football is the biggest draw, Britannia hotels across the country also show domestic and European rugby union along with international cricket to keep customers entertained. 

TNT Sports’ offer also includes rights to rugby union in the form of the Gallagher Premiership and the European Rugby Challenge Cup, huge UFC and boxing fight nights, the best basketball from the NBA, MotoGP and much more.

In addition, the international flavour of the sporting line-up appeals to a broad customer base, including domestic business customers and globe trotters. 

Conor continued: “We have a lot of European travellers coming to us, so this is universally popular. 

“We have a wide range of people watching it, so it’s very reflective of who is staying in the hotels.”

Staff at the hotels make the most of TNT Sports poster packs by displaying them to let customers know what’s coming up. 

“The posters are very useful. We have clip frames all around the hotel, so we update those regularly with new fixtures and specific games,” added Conor. 

“We use the packs that are sent to us and also create our own posters that we then print out.”

As well as sending out regular poster packs, customers can also benefit from TNT Sports’ wide range of customer support. This includes fixture planning and downloadable assets that can be used across social media. 

Customers can even create bespoke assets and posters for their own business. 

Britannia Hotels is just one of many hotel groups who have signed up to include TNT Sports as part of their package. Others include Leonardo Hotels, IHG & Accor, Marriott, Village and Whitbread.

Find out more about TNT Sports and how it could benefit your business by visiting www.tntsportsbusiness.co.uk/hotel or call one of the team today on ​0800 077 8323 

*The Value of Midweek Sport in pubs, KAM, March 2023