The budget-boutique collection has partnered with travel technology company Holibob, to enrich their guest experience by providing access to highly curated, local activities.

The new platform, easily accessible by QR code, takes guests to a bespoke tour and experience inventory that is relevant to their destination and season, based on findings that 72% of millennials now prefer to spend money on experiences whilst on holiday.

The ‘instant book’ technology capitalises on the fact that travellers have proven more likely to engage with communications that are timely, relevant, and mobile – first.

Launching this week, in line with The Business Travel Show Europe, the technology will be available to guests staying at first Kings Cross, followed by Point A’s six other London hotels. Other cities are planned to follow suit.

Nick Pilbeam, Commercial Director at Queensway Group, comments: “This partnership uses innovative tech to connect guests to the perfect activities for their trip. We’re thrilled at the opportunity to further enhance and personalise our guest services.”

Alejandro Gomez Losada, VP at Holibob adds: “We’ve taken the complexity out of accessing, organizing, and marketing the world’s most exceptional things to do. We’re excited to work with Point A hotels to build a new, sustainable line of business that truly puts the customer in control of their trip.”