With the peak summer season quickly approaching; longer, sun-filled days are just around the corner – along with an influx of holiday bookings. Indeed, ahead of the 2024 Olympics in July, hotels across Paris are already 50% booked. It’s a profitable and exciting time for hotels across the UK and Europe, however, with this exciting boom comes a challenge.

Hoteliers must ensure a memorable experience for guests to keep them coming back. For hoteliers to keep things running efficiently, they will need to find a way to streamline operations and boost guest experience. But how?

Bring the heat with modern PMS this summer

According to research, 86% of hoteliers consider Property Management Systems (PMS) essential for managing their business. A good PMS seamlessly connects with existing systems, automating tasks and streamlining operations.

PMS goes beyond just helping hotels run efficiently. It also personalises the guest experience. Picture this: A guest books their room online. The PMS is triggered, automatically updating all departments. The front desk receives the reservation, any special requests are identified, and a welcome email is sent to the guest. This entire stream is executed automatically and in real-time, ensuring a smooth and efficient experience for both the guest and the staff. But with modern PMS systems, the benefits are even greater. Modern PMS can also gather guest data to personalise the stay further. For instance, based on past preferences, the mini fridge can be stocked with the guest’s favourite drinks and snacks.

Yet, despite the clear benefits, many hotels are still behind in adopting the technology.

Common pitfalls during peak season

Now, let’s visualise a scenario without a modern PMS. Peak season can quickly become a minefield of inefficiencies and frustrated guests. One of the most common pain points hotels are looking to resolve are legacy systems that operate in isolation – creating data silos and missed opportunities for personalisation and upselling.

Reservation details might not sync with housekeeping schedules, leading to confusion, delays, or even worse – potential availability issues. Furthermore, guest preferences scattered across different platforms make personalisation a challenge, hindering the ability to cater to individual needs and create lasting impressions.

Additionally, there’s manual, time-consuming tasks like room assignment, guest communication, and data entry that can take up a lot of staff resources, especially during peak season. This translates to longer check-in queues, frustrated guests, and missed opportunities to deliver exceptional service that sets a hotel apart.

Today’s travellers crave a personalised experience. Outdated PMS struggles to capture and use guest preferences effectively. This impacts the ability to anticipate needs and create memorable moments, from pre-arrival room temperature control to personalised recommendations based on past interests.

So, what do hotels need to do to reap these benefits and elevate their experiences? Get a relevant, fitting tech upgrade.

You don’t need to ditch your legacy systems – but it can be done smoothly!

Traditionally, keeping pace with technology is thought to involve a costly and disruptive process known as ‘rip and replace’ — essentially ripping out old systems and starting fresh. Dependent on individual hotel needs and objectives – forward-thinking hoteliers are now seeking customisable, innovative solutions that integrate seamlessly with their existing systems.

However, if a hotelier chooses to replace a legacy system, it can be done smoothly and efficiently through a strategic approach and the right PMS to support that property’s needs and operations.

By leveraging new technology – via integrating with legacy systems or deploying a fresh tech stack – hoteliers can ensure a smooth transition, empower their employees, maintain data integrity, and provide a consistent and enjoyable guest experience.

The pressing need for modernised hospitality tech

Hoteliers are looking for technologies that are built to integrate seamlessly with existing infrastructure – such as Modern PMS – to avoid the many pitfalls associated with a complete overhaul of the current tech stack.

Modern PMS acts as a central hub, connecting existing systems and streamlining workflows. This reduces redundancies and frees up staff for more important tasks. Also, enabling guests to self-serve through mobile apps for check-in/out, room service, or amenity bookings gives them more autonomy over their stay. Seamless integration also allows hoteliers to manage reservations, housekeeping, and revenue effectively during busy periods – avoiding the chaos often associated with peak season. 

In short, a modern PMS is a strategic investment that leverages technology to maximise resources, manpower, and enables personalisation. It’s a win for hoteliers who save time and money, staff who can work more efficiently, and ultimately, guests who enjoy a smoother, more customised stay.

The future of hospitality is sunny

Investing in a modern PMS is a strategic move that secures a brighter future for a hospitality business. These solutions empower hotels to navigate peak seasons with ease, all while creating personalised and memorable experiences for each guest.

By embracing an efficient, data-centric technological approach, the hospitality industry can truly unlock its full potential. Modern PMS systems not only help hotels exceed the modern guest’s expectations, but also paves the way for future sustained success. This data-driven approach optimises operations not just for the present peak season but empowers hotels to make strategic decisions for long-term growth. As guest expectations continue to evolve, modern PMS positions hotels at the forefront of hospitality, enabling them to deliver exceptional experiences at every turn for every guest.