Pix Ashworth’s hospitality roots inform land&water’s unique insights, bringing together aspirational products with hospitality’s practical requirements. We spoke with her to find out more about her sustainable bath and body brand.
Tell us a bit more about land&water – what does your company do and who are your products for?
Inspired by how time outside makes us feel better inside, land&water’s sustainable bath and body products recreate the fresh skin invigoration and elevated sense of wellbeing that we feel after time spent in the elements. With its origins at Watergate Bay Hotel, the land&water collection has evolved from years witnessing the joyful “warm glow” radiating from guests after days spent swimming, surfing or walking on the beach.
Could you tell us about some of your products?
land&water’s essential range of bathroom amenities include hand wash and lotion, hand gel, shampoo and conditioner and body wash. The products capture that glowing feeling with a blend of buoyant, exhilarating citrus combined with serene, green and woody notes.
What is land&water’s philosophy?
land&water fosters a small batch philosophy that is built on craftsmanship, commitment and chemistry. The development of each individual product is rigorous, each ingredient is carefully sourced and each recipe is natural and ethical.
What are the key benefits of your product for hotel operators?
land&water is rooted in hospitality, informed by over 50 years in the industry from its origins at Cornwall’s Watergate Bay Hotel and offering a unique, holistic understanding of hotel’s day-to-day operational needs, from how guests interact with bathroom amenities to housekeeping pain points. Short lead times and hyper-responsive operations offer exemplary customer service, alongside delivering competitive pricing amongst similar brands.
Bespoke powder-coated wall mounts and wellbeing welcome gifts enhance the guest experience while land&water’s sustainability-focused ethos treads as lightly as possible on the natural world that has inspired it.
Sustainability is at the heart of land&water – can you tell us more about your sustainability approach?
All of our products are made in the British Isles, using 100% vegan and ethical ingredients and come in glass jars or 100% post-consumer recycled plastic bottles. 90% of our packaging is made in the UK and our 5L refills minimise packaging waste.
This environmental ethos – together with the importance of enhancing the guest experience through aspirational products that relate to the way they enjoy their time away – has struck a chord with directors and managers at land&water’s creative, progressive hospitality partners.
Find out more about land&water.
