Luxury five-star hotel, The Goring, is ushering in a new era of olfactory delight for their guests as they introduce Jo Loves by Jo Malone CBE as their new hotel essentials partner. The Hotel Collection will be exclusively distributed by global guest cosmetics provider, VANITY GROUP.

The Goring was opened in 1910 by Otto Goring and remains the only family owned, five-star luxury hotel in London. Perfectly positioned on Beeton Place in the beautiful Belgravia neighbourhood, The Goring is the go-to hotel for The Royal Family holding a Royal Warrant since 2013. They are synonymous with impeccable English luxury with Michelin-starred dining, an extensive private garden, and impeccable accommodation designed in collaboration with British interior designers.

The sumptuous and elegantly designed rooms will now be filled with the citrus scent of the Pomelo fragrance – the first fragrance that Jo Malone CBE created at Jo Loves that transports guests to luscious white beaches and freshly sliced pomelo underpinned with grassy vetiver and deep suede.

Jo Loves was created by global scent maverick, Jo Malone CBE, and is inspired by her travels, memories and experiences across the globe. Their flagship store is located on Elizabeth Street in Belgravia, just a stone’s throw away from The Goring. The hotel collection offers luxury shampoo, conditioner, body wash, hand wash, hand lotion, body lotion and triple milled soap. It is vegan certified and PETA approved and packaged in 100% recyclable bottles offering a guest experience that is good for the guests, the planet, and its inhabitants. For turndown, The Goring will also offer Jo Loves Pomelo extension items including face wash, face toner, face moisturiser, pillow mist, hand cream, and bath salts further enhancing the already exceptional service that The Goring is renowned for.

Paul Tsalikis, CEO and Founder of VANITY GROUP has said of the launch:

“The Goring Hotel is unmatched when it comes to English Luxury and exceptional service. As a family-owned business ourselves, we are so proud to be partnering with a hotel that has been in the same family for over 100 years. Their choice of the Jo Loves Pomelo Hotel Collection ensures an exquisite guest experience in collaboration with an iconic British brand created by one of the world’s finest noses.”

Jo Malone CBE, of Jo Loves said:

“This incredible collaboration with The Goring feels personal to me. From my first job through to our boutique on Elizabeth Street, Belgravia has always had a special place in my heart, and The Goring is an icon of the area. I am so proud to partner with a pillar of English Luxury and introduce my world of fragrance to their esteemed guests. I look forward to growing our partnership with The Goring, extending exceptional guest experience and filling their hotel with the beautiful scent of Pomelo.”

Michael Voigt, General Manager of The Goring added:

“We are delighted to be partnering with the icons of fragrance, Jo Loves, to elevate our in-room amenities. The Jo Loves Pomelo fragrance is the perfect fit for The Goring, emulating long summer days in our private garden.”

Both icons in their chosen fields, The Goring and Jo Loves by Jo Malone CBE have united to create an unbeatable multisensorial guest experience.