Kraft Heinz is reinforcing its commitment to burger establishments with the launch of the second instalment in its playbook series, ‘Sizzling Stacks.’ This playbook is specifically tailored to assist operators in achieving commercial success within the winter market.

In line with Kraft Heinz’s steadfast commitment to independent operators, the release of the latest playbook, “Sizzling Stacks: Developing Irresistible Offers” is designed to enhance the trading experience for Heinz Selection members. This comprehensive resource is brimming with fresh, exclusive insights, culinary expertise, and industry-leading guidance.

Building upon the success of the first release, which inspired operators with delectable burger recipes suitable for all diners, Playbook 2 marks an evolution in Kraft Heinz’s support strategy and is available to all members of the community. The playbook is tailored to empower independent burger operators with practical advice, enabling them to navigate evolving trends, craft cost-effective compelling menus and harness the potential of limited-time offers (LTOs) as a powerful sales-boosting tool.

Tom Franklin, Director of Foodservice at Kraft Heinz explains why now is the perfect time to join Heinz Selection and take advantage of this Kraft Heinz partnership.

“This year has been tough for the hospitality industry. Consumers are eating out less frequently and opting for value-led occasions and dishes. Fortunately, despite cutbacks, burgers have risen to the fore, becoming the UK’s most popular main, which is great news for our Heinz Selection members.

“We are committed to supporting our business partners. Joining the Heinz Selection community gives burger operators access to valuable insight so they can seize commercial opportunities, adapt to changing consumer preferences and navigate the challenges that come with running a successful business.”

Originating in Latin America in 2019, Heinz Selection launched into the UK earlier this year and now includes 400 burger restaurants across 23 markets. Heinz Selection celebrates restaurants that are dedicated to making delicious, high-quality burgers with the world’s most loved sauce brand.

As a Heinz Selection partner, members gain exclusive access to complimentary dine-in merchandise, product discounts, enticing limited time offers (LTOs), and the valued Heinz quality stamp of approval for marketing use.


For a chance to become part of Heinz Selection, burger restaurants should register their interest by emailing