The collections offered as part of the partnership have been selected by Jo Malone CBE, they are:


JO BY JO LOVES: Featuring scent notes of Grapefruit, Lime, Black Pepper and Cedarwood, the fragrance is inspired by her enduring love of grapefruit notes and to celebrate memories past, present and future.


POMELO: Featuring scent notes of Pomelo, Vetiver and Suede, the fragrance is inspired by memories of summer holidays; white sandy beaches, fresh linen sheets and sparkling iced water.

GREEN ORANGE & CORIANDER: Featuring scent notes of Black Pepper, Bitter Green Orange and Coriander Seed, the fragrance reminds Jo of a Sunday city brunch, wrapped in a cashmere sweater enjoying a glass of smooth red wine in front of a crackling log fire.

MANGO THAI LIME: Featuring scent notes of ripe golden mango, lime and black pepper, the fragrance takes inspiration from Thailand to create an explosive combination of sweet, sharp and zesty aromas.

The four prestigious collections are inspired by the memories and moments in life that Jo loves the most – many of which, have travel at their heart. Luxury hotels globally will be invited to share Jo Loves beautiful and unexpected moments with guests.

VANITY GROUP Founder and CEO, Paul Tsalikis said of the first of its kind hotel collection:

“Jo Malone CBE is one of the world’s most innovative scent artists – there is no one more distinguished in the world of fragrance or business. The Jo Loves brand elegantly captures and reminds us of our favourite pastimes; we’re honoured to be connecting Jo Loves by Jo Malone CBE with the world’s most celebrated luxury hotels and their guests.”

Jo Loves Founder, Jo Malone CBE said:

“Two of my great loves in life are fragrance and travel, the storytelling possibilities are endless, and for me life changing. I am delighted to be partnering with VANITY GROUP. I love new adventures and collaborations; they always take us on a journey and draw out our imagination. I look forward to this exciting chapter.”

The Jo Loves hotel collection is available by invitation only and features Shampoo, Conditioner, Bath & Shower Gel, Body Lotion, Hand Wash and Hand Lotion available in sustainable and eco-friendly packaging. Sizes include 30ml & 50ml tubes, 40ml & 75ml bottles, 400ml Refillable bottles, 380ml Non-Refillable floating bottles and triple milled soap available in 30g and 50g. The collection is available exclusively via VANITY GROUP.