Virgin Hotels Edinburgh was officially opened today by Virgin Group founder Sir Richard Branson. The event marks a significant milestone for the hotel which opened its doors in June 2022 and has since been enjoying tremendous success.

Located in the heart of Edinburgh’s Old Town, the final phase of the launch will see the opening of the hotel’s 222 Chambers and Grand Chamber Suites as well as all dining outlets including, the hotel’s flagship restaurant, Commons Club, which features a lively bar and a locally-inspired menu, Eve, an all-day dining space as well as Greyfriars Hall, a 19th century church that has been beautifully restored and repurposed as a special event venue and an exclusive rooftop terrace with unobstructed Edinburgh Castle views.

Since opening its doors, Virgin Hotels Edinburgh has quickly become one of the city’s most sought-after destinations for both locals and visitors alike. The hotel’s prime location, combined with its exceptional service and unique design, has earned it numerous accolades, including being named one of the “Best New Hotels in the World” by Travel + Leisure and voted one of the “Best Hotels to Stay in Edinburgh for 2023” by Conde Nast Traveller.

Virgin Group Founder, Sir Richard Branson, said: “I am thrilled to mark the grand opening of Virgin Hotels Edinburgh – the first Virgin Hotels property to launch in Europe – in this most wonderful city.

“This is an incredible hotel that truly embodies the spirit of both the Virgin brand and the quirks and traits of Edinburgh’s beautiful Old Town – a place where people can come together to have fun, relax and enjoy all that this wonderful city has to offer.”

To mark the occasion an exclusive musical performance from Royal Edinburgh Military Tattoo piper, Louise Marshall, played a selection of traditional Scottish songs on the hotel’s roof terrace against the impressive backdrop of Edinburgh Castle.

Virgin Hotels CEO, James Bermingham, said: “We are incredibly proud of what we’ve achieved with Virgin Hotels Edinburgh. From the beginning, we set out to create a hotel that would be unlike anything else in the city – a place where locals and guests could come and feel welcome and inspired, and where they could experience the best of Edinburgh. We’re thrilled to see the hotel officially open and thriving, and we look forward to welcoming even more guests in the years to come.”

In celebration of the newly opened Virgin Hotels Edinburgh, Virgin Red – Virgin’s Group-wide rewards club – will also be surprising and delighting locals at St Giles Cathedral from 5pm this evening (Friday 24 March). Lucky passers-by will be able to get their hands on some Virgin Points, with prizes including everything from a luxury four-night staycation at Virgin Hotels Edinburgh to flights to locations all around the world, as well as a Scottish celebration to be remembered.