Revolutionary global music brand, Myndstream, has made a major breakthrough in the world of music for wellbeing. With the launch of its pioneering cloud-based spa music streaming service this month, Myndstream has developed a simple and intuitive system to deliver the perfect audio experience for wellness. This innovative, easily accessible solution promises to transform the way spas and wellness centres approach music and sound in treatment rooms and beyond, providing highly curated and intentional audio soundtracks that will transport guests to a new level of relaxation and mental clarity.
Myndstream aims to create validated and intentionally programmed audio, with research playing an important role. Myndstream works with Spa Directors and Therapists, creating an ongoing feedback loop that informs the content on its Spa Music service, changing how theraputic music is both consumed and utilised. Myndstream works closely with leading experts in healthcare and wellness such as: Professor Adam Ockelford, Secretary of the Society for Education, Music and Psychology Research; Dr Mobasher Butt a Senior Physician Executive, Clinical Practitioner and Chief Medical Officer to Babylon Health; and Dr Marlene Sotelo, a Music Therapist and doctoral level Behaviour Analyst, Myndstream is creating validated and intentionally programmed audio for wellness.
As part of its commitment to scientific research, Myndstream has established a partnership with the Global Wellness Institute and SleepScore for its latest research by running an anchor study, where the initial findings are exciting. The complete results of this study will be unveiled in a White Paper in November 2023 at the Global Wellness Summit.
Partnering with neuroscientists and industry experts and spearheaded by audio visionary Freddie Moross, Myndstream delivers unparalleled ready-to-go or bespoke playlists that have been produced in a music lab. The playlists have been created to elevate the customer experience to an unprecedented level, regardless of the size or type of spa.
Myndsteam partners with award-winning wellness musicians, including Liquid Mind and Peter Kater. Myndstream is part of the Cutting Edge Group, who have 20-years of experience as a market leader in creating magical music moments on screen. Cutting Edge has gained recognition for its emotionally powerful music scores for popular productions such as The King’s Speech, Whiplash and Bridgerton. This influence from the world of film music is evident in Myndstream’s work which aims to impact the wellness of its listeners as well as entertain.
Myndstream offers business owners a fully licensed and cost-effective solution that includes over 50 playlists and allows for unlimited logins. Myndstream can also provide bespoke services, creating or curating the audio environment to capture the true essence of the spa and cater to its unique clientele. These playlists can even be tailored to specific treatments to ensure a truly elevated experience can be achieved with proven wellness benefits.
“The music Myndstream is bringing to the spa and wellness industry is a game-changer,” says Freddie Moross, CEO of Myndstream, who is also on the Advisory Board of the Global Wellness Institute.
“Early results from our research are extremely exciting and provide proof of the profound impact that music can have on our wellbeing. No longer should music be background noise in the spa but instead an integral part of the spa experience with tangible wellness benefits. We are thrilled to offer this transformative and accessible audio experience to spa owners, and we will continue to evolve our music offering through ongoing research programs. We believe our music service will allow spas to create a truly immersive and potentially, life changing experience for their clients.”
The Myndstream team will be available to meet at a series of spa and wellness industry events in 2023 including ISPA 2023 Conference, USA; Spa Life (UK) Convention where Freddie Moross will be a speaker; and the Global Wellness Summit, Qatar.
