As we explore trends surrounding wellness in hotels, we look at the importance of not overlooking the male customer when it comes to your spa offering.

The spa industry is undergoing a profound shift as societal norms surrounding masculinity evolve, and men increasingly prioritise self-care. Overlooking the male customer base in this changing landscape not only misses out on a growing market but also neglects an important demographic seeking wellness and grooming solutions. Recognising the significance of catering to men is essential for spas looking to stay relevant and inclusive.

Grown Alchemist, a brand synonymous with innovation and sophistication, understands the importance of tailoring spa experiences to meet the distinct needs of male clients. Their Regenerator Facial is a prime example of a treatment that not only aligns with the evolving demands of male grooming but also goes above and beyond in delivering exceptional results.

The Grown Alchemist Regenerator Facial is designed to optimise skin longevity, offering a total skin reboot that goes beyond the surface. One key consideration for men is addressing the aftermath of shaving, which can often lead to skin irritation. This facial tackles such concerns using a potent combination of triple-weight Hyaluronic Acid and Peptides. These active ingredients work synergistically to encourage collagen production, improving skin firmness and texture.

What sets this facial apart is not just its focus on addressing specific male skincare concerns but also the incorporation of advanced massage techniques. The beautifully flowing massage, coupled with tools like facial cupping and cryotherapy face rollers, provides a holistic experience that extends beyond traditional skincare. This approach helps release tension, promoting relaxation and mental well-being—elements that are increasingly important for men seeking spa treatments.

Men often appreciate efficient yet powerful treatments, and the Regenerator Facial delivers instant results. The skin is left feeling sculpted, smoother, and more radiant, reflecting a rejuvenated and revitalized appearance. Grown Alchemist’s commitment to quality extends to the use of cutting-edge tools and techniques, ensuring that male clients receive a spa experience that not only meets but exceeds their expectations.

For spas looking to attract and retain male customers, recognising the unique needs and preferences of this demographic is crucial. Grown Alchemist’s Regenerator Facial serves as a stellar example of a treatment that not only addresses specific male skincare concerns but also incorporates a luxurious and results-driven approach. By embracing such tailored experiences, spas can tap into the growing market of men seeking refined and effective self-care solutions.

Experience Grown Alchemist’s Regenerator Facial at locations such as; Nobu Hotel London Portman Square, The Goodwood Hotel Chichester, The Lowry Hotel Manchester, The Municipal Hotel M Gallery Liverpool or at their residency (until 1 March) at The Gleneagles Hotel Perthshire. 

For treatment demonstrations and new business enquiries, contact Maggie Griffiths, Spa Education + Business Manager at Grown Alchemist: maggie.griffiths@grownalchemist.com 

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