HRC, part of Food, Drink & Hospitality Week, the business event for hospitality and foodservice professionals, has announced that Lisa Goodwin-Allen will be the show’s Chef Ambassador for 2024.

Leading the kitchen brigade at Northcote since the age of 23 and a regular face on Britain’s TV screens, she draws inspiration from the beautiful Ribble Valley landscape in Lancashire to produce stunning dishes that showcase the wide range of incredible produce the region has to offer.

Beyond the kitchen, Lisa has become a familiar face on British television, impressing audiences and judges alike with her skills on shows like the Great British Menu and James Martin’s Saturday Morning. In a memorable Snackmasters episode, she was also crowned “Burger Queen” for her masterful recreation of the iconic Burger King Whopper in a head-to-head battle with Chef Claude Bosi. 

Lisa is also a passionate advocate for charities and social causes, working tirelessly to support organisations including Springboard, Hospitality Action and Action Against Hunger. In addition to her role as Chair of Judges for Craft Guild of Chefs Young National Chef of the Year, she has been a guest judge for NHS National Chef of the Year and is Chef Ambassador for Slow Food in the UK and Taste Lancashire.

As part of her role as Chef Ambassador for HRC 2024 Goodwin-Allen will be taking part in a must-attend keynote session on the show’s Vision Stage and will be a guest of historic chef competition International Salon Culinaire. 

Goodwin-Allen comments: “I’m excited to be joining HRC as Chef Ambassador for 2024 and look forward to networking with the chef community and discussing the latest trends and challenges in the world of hospitality.”

Jo Farish, Event Manager for HRC, adds: “In addition to being a hugely talented chef and inspiring leader at Northcote, Lisa is an amazing advocate for young chefs and for our industry charities, not to mention a passionate champion of local produce and the food of Lancashire. 

“We’re delighted to have her joining us at HRC 2024!”

This year’s event will also see Chef HQ, curated by Chef Publishing, returning to HRC with a packed line-up of talented chefs and famous faces in the UK culinary scene, including chef and restaurateur Glynn Purnell, chef proprietor of The Elephant, Simon Hulstone, and Fenchurch Head Chef Kerth Gumbs. Plus, fresh from their epic row across the Atlantic in aid of Hospitality Action, Chris Mitchell and Robbie Laidlaw of Genuine Dining will be taking to the stage to discuss their incredible effort. 

HRC will take place alongside IFE, IFE Manufacturing, The Pub Show and International Salon Culinaire on 25-27 March 2023 at ExCeL London. To find out more about everything happening at this year’s event, and to register for your complimentary trade ticket, visit