Premium flavoured Spirits Brand to Expand UK Market Share, Develop NPD and Tap into International Markets

East London premium spirits brand, Hoxton Spirits ( is building on its outstanding UK success and establishing itself as a leader and disruptor within the premium flavoured spirits category globally.

The brand’s growth will see it continue to take over the UK on-trade and hospitality industry and establish further establish itself as a leading lifestyle brand while launching NPD and continuing its expansion into international markets including Spain, Italy and Poland, in which the brand has already begun to see stellar results. 

Founded in 2011, Hoxton Spirits is an innovative and disruptive drinks brand that encompasses the spirit and culture of East London, particularly Hoxton. It is a brand that represents an identity that is based on the artistic flare of East London but made for everyone and enjoyed worldwide. The brand’s Founder, Gerry Calabrese, having made a name for himself within the hospitality industry, launched Hoxton Spirits after seeing a gap in the market for a premium flavoured gin that offered a complex flavour profile and elevated drinking experience without the need for artificial ingredients. 

The brand’s founding flavour, Tropical Gin, is created using a recipe that took three and a half years to develop the product has remained unchanged for over a decade and is Hoxton’s leading product across both trade and consumer audiences. In addition to Tropical Gin, Hoxton Spirits also offers Pink Gin, Dry Gin, London Spritz, Spiced Whisky and Banana Rum. Plans to develop other spirits are already underway for the brand. All of the Hoxton products go through a multistep maceration process resulting in the complex profiles each flavour boasts. 

Gerry Calabrese, Founder and CEO of Hoxton Spirits says: Over the years, Hoxton Spirits has been recognised by land on the shelves of leading hospitality outlets across London, we’re excited to develop the brand further and continue to raise our profile within the industry, being known as the leaders we know we can be. 

At the time of launch, flavoured gin was unheard of and even now, naturally flavoured spirits are still an untapped market that we see a huge space for not only in terms of consumer demand but as an opportunity to apply and share our expertise here. The brand’s growth so far has been outstanding, and we have some huge plans in the works to make it even bigger and better. Targeting international markets is a goal for us as we believe that, while our roots lie in East London, there is demand for Hoxton Spirits everywhere and a gap for an expertly created product like ours.”

The son of Salvatore Calabrese (The Maestro), Gerry spent over two decades as a mixologist while also building a reputation throwing the best parties across the UK. Gerry is also well known within the industry as the founder of The Hoxton Pony, the iconic East London bar which saw performances from the likes of Calvin Harris and Mark Ronson.  

The Hoxton Spirits range is available in over in over 500 premium listings in London including 100 East London hospitality venues and it’s available to purchase via Amazon or Hoxton Spirits is also available at the below retailers: 

  • House of Malt 
  • Master of Malt
  • Drinks Direct
  • Spirits Kiosk
  • The Whiskey Exchange 
  • Hoxton Spirits direct via website shop