Connection improves to speed to market for hoteliers to compete and secure business at an improved cost per booking.

Cloudbeds, one of the hospitality industry’s fastest-growing PMS platform partners, and HotelREZ, one of the world’s leading hotel representation companies, have recently joined forces completing the development of a direct two-way interface.

The certified HotelREZ ‘REZswitch’ two-way API connection between Cloudbeds cloud-based hotel Property Management System (PMS) and CentralREZ, HotelREZ’s Central Reservation System (CRS) provides real time updates to manage inventory, rates, availability and bookings for distribution to the Global Distribution Systems (GDS), primarily used by travel agents, as well as to millions of other bookers using websites powered by the GDS worldwide. Hotel customers benefit from seamless connectivity between both providers.

This interface will ensure hoteliers receive real-time reservation delivery and availability updates from these channels, via the PMS, which is available to all existing and new Cloudbeds customers.

As market specialists, HotelREZ customers typically benefit from a significant growth of channel business via the GDS agency market as a result of strong account management, worldwide demand partners and optimising marketing and sales opportunities. HotelREZ works closely with each client to ensure a growth in this channel that in some cases can be up to 70%.   

Mark Lewis, CEO & Founder at HotelREZ, said “We are constantly striving to find ways to help hotels improve their efficiencies, save time and automate processes to reduce pressure on staff but also maximise revenue potential. This new interface into CentralREZ not only enables hotels using Cloudbeds PMS to manage their GDS inventory with greater efficiencies but will also reduce the potential for errors and overbooking.”

Sebastien Leitner, Vice President, Partnerships, added: “We are pleased to be able to offer our Cloudbeds users a simpler way of distributing their inventory directly from the GDS and other key third party channels. The GDS is of great importance to hotels’ bottom line, being a great source for additional bookings, and HotelREZ is recognised as a global leader in the hotel representation sector. Our certified two-way interface will be highly beneficial to hotels, providing them with optimal revenue and yield capabilities.”

Cloudbeds customers can also benefit from access to HotelREZ’s own network of preferred travel agencies and consortia partnerships, as well as its global demand programme, which includes corporate and MICE RFP generation.