In an exclusive interview with David Lawrenson, Hospitality Sales Director at Silentnight, we explore the benefits the range can offer an overnight venue.
- Silentnight offers sleep solutions with hospitality in mind, how does this collection adapt to specialise for an overnight venue?
Whether it’s beds for hotels, hostels, student accommodation, holiday parks, private rental, or serviced apartments; we create solutions for every sleeper and every venue. Everything is designed and produced with the hospitality industry in mind, offering comfort to sleepers of all shapes and sizes and practicality, safety, and durability for housekeepers. So, you can sleep peacefully knowing your guests are too.
- Sustainability is rapidly becoming a main concern for the general public, when guests look for an overnight venue they will increasingly search for one that considers its environmental impact. How does silent night work in line with this?
Our mission is to provide quality sleep solutions whilst also being mindful of our environmental impact. Whether that’s sustainable products, being carbon neutral or through logistics – such as taking away our packaging or old mattresses for recycling. We’ve proudly won several awards for our sustainability initiatives, and we’ve committed to a number of ESG targets to ensure we’re constantly thinking about our impact on the planet.
- When investing in new furniture, hoteliers look for quality and durability – do your products encompass this?
Absolutely! Not only do we put a huge amount of resource into R&D, but we also have our own SATRA accredited laboratory, which is unique to the industry and the only one of its kind in the UK. Our dedicated quality control teams and sleep research experts rigorously test all our products and materials for durability, flammability, and fitness for purpose beyond UK compliance regulations, ensuring only the safest and highest quality products.
- How can hoteliers be confident their guests will enjoy a good night sleep by stocking your products in their venue?
We understand the complexities when it comes to choosing mattresses and beds, we’ve been doing it for decades with everyday shoppers. Our sleep researchers are constantly researching the science of sleep and innovating our collections to create comfortable and durable sleep solution for guests and hoteliers. There’s a reason we’re the UK’s most trusted sleep brand.
- In your expert opinion – what’s the best product combination for a hotel and why?
Our recently refined Rest Assured collection has luxury mattress options that are perfect for those more traditional and boutique hotels. All contain natural British wool, highly breathable fillings, and have a zoned pocket spring unit to improve posture and spinal alignment. You’ll be hard pushed to find something more comfortable and durable.
