LONDON: Bathrooms at Hotel Gotham will now smell of BULLSHIT as they announce their new guest amenity partner, British fragrance house, IIUVO. In a world first, the IIUVO BULLSHIT hotel collection will adorn Hotel Gotham’s opulent vanities and is sure to spark conversation and surprise amongst Hotel Gotham’s guests. The IIUVO BULLSHIT hotel collection is exclusively distributed by VANITY GROUP, one of the world’s leading suppliers of designer guest amenities.

Hotel Gotham have been doing things differently since they opened in 2015. Set in an iconic Grade II listed building designed by Edward Lutyens, it’s hard to ignore with its grand architecture, noir-esque interiors, and pin stripe uniforms – a nod to the banking past of the building. The hotel has a distinctly mischievous attitude and lavish feel with rich leather furnishings, gold accents and unique inner sanctum suites where you can play out your darkest desires.

IIUVO is the realization of a creative partnership between friends, Tomi Ahmed, an artist, and Leo Gibbon, a Music Producer and DJ. IIUVO approach fragrance from a multisensory angle, creating a narrative layer by layer interspersing their emotions and memories through the scent. Uniquely, each fragrance is accompanied by curated playlists and art or extensive photo boards creating an immersive and threedimensional experience.

It’s no surprise that BULLSHIT was created to evoke a reaction and open a dialogue. Originally launched as a candle in 2016 and released as an Eau de Parfum in 2020, BULLSHIT challenges the tired narratives and marketing so often deployed in the beauty and fragrance industries. The vulgar and shocking name is juxtaposed by a grand and luxurious fragrance with a deep musky base, rich floral heart, and top notes of tangerine, grapefruit and Sichuan pepper.

The BULLSHIT hotel collection is housed in signature black 400ml refillable bottles that contain ocean-bound material salvaged from at risk waterways and complement the decadent rooms of Hotel Gotham. Guests will be able to purchase the BULLSHIT fragrance and candles at the hotel, taking home a memory of their stay.

Mario Ovsenjak, General Manager of Hotel Gotham has said of the partnership: “We are delighted to be introducing IIUVO BULLSHIT as our new guest cosmetics partner. IIUVO’s fearless approach to fragrance was the natural choice for us – we look forward to our guests discovering BULLSHIT during their stay.”

Tomi Ahmed and Leo Gibbons of IIUVO added:

“Hotel Gotham are confident in their identity and not afraid to push boundaries. They were exactly the kind of hotel we were looking for to launch the BULLSHIT hotel collection. We look forward to growing this partnership with them.”

With both known for their unconventional viewpoints, IIUVO BULLSHIT is the perfect partner, mirroring Hotel Gotham’s distinctive and exuberant approach seamlessly and further enhancing their guests’ experience.


About Hotel Gotham

Hotel Gotham is a luxury 5* hotel in central Manchester. Housed in the former Midland Banka, it takes advantage of its rich history with an exclusive club in the counting room and subterranean private function rooms in the old vaults. Hotel Gotham brings the luxury and opulence of the 1920s to the 2020s with bold design features, generously furnished and spacious rooms, and an 2 AA rosette award winning British fine dining restaurant, Honey. Hotel Gotham is perfectly positioned for a luxury escape, being a stone’s throw away from designer stores, Manchester Art Gallery, and the city’s finest dining spots.


IIUVO, meaning to delight or gratify, is a fine fragrance house that exists within an eco-system of music, visuals, and experiences. With no classical training in fragrance making, they begin each fragrance with memories and music layering multiple notes to create luxurious and nuanced scents accompanied by their own audio and visual creations. IIUVO frequently collaborates with artists of multiple disciplines including Stefan Bruggemann and Madonna. IIUVO is stocked in luxury stores worldwide and online.



VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.

With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.