The winners of the 27th annual HMA Hotel Marketing Awards were announced this week at a ceremony attended by 100 hotel marketers.

Held at St. Pancras Renaissance Hotel, London, the awards celebrated hotel marketers who have championed and inspired marketing excellence within the sector between 2021 and 2022.

The winners and highly commended are as follows:

Best Partnership Marketing, sponsored by For-Sight

Winner: Splendid Hospitality, Hotel Indigo Edinburgh York Place for Ultimate Giraffe Room Experience

Best Website, sponsored by Cvent

Winner: Roomzzz Aparthotels for Website UX Developments

Best Food & Beverage Marketing, sponsored by National Hotel Marketing Conference (NHMC)

Winner: St. Pancras Renaissance Hotel for Booking Office 1869 Launch campaign

Best Leisure Marketing, sponsored by Profitroom

Winner: The Coniston Hotel Country Estate & Spa for Launch of Nadarra Spa

Highly Commended: The Royal Crescent Hotel & Spa

Highly Commended: Carden Park for Leveraging the Summer Staycation Boom

Best Social Media Campaign, sponsored by BVA BDRC

Winner: The Royal Crescent Hotel & Spa

Agency Young Marketer of the year, sponsored by Avvio

Winner: Zoe McFarland, Digital Acquisition Manager, OneJourney

Young Marketer of the Year, sponsored by Revinate

Winner: Tim Jones, Hotel Account Manager – UKI & The Nordics, Marriott International

Highly Commended: Patrick Luk, Marketing & Communications Manager, St. Pancras Renaissance Hotel


Petra Clayton, chair of the Hotel Marketing Association, said: “Despite another challenging year for the hotel marketing industry, this year we saw more creativity, sharp strategy and a showcase of incredible young talent. Our awards are an important anchor in the year to pause and recognise the outstanding accomplishments of hotel marketers across the sector and the UK.

“I’m delighted we have this platform, thanks to our valued sponsors, to really shout about the importance and credibility of marketing talent in hotels to ensure that the industry is really championing best practice and innovation.”

For more information, please visit the HMA website,