With sustainability being a key concern for both the hotel industry and consumers alike, the Weetabix Food Company continues to make strides with its commitment to sustainable operations. Through collaborations with farmers, technological advancements, and packaging innovations, Weetabix are working to create positive change in the breakfast cereal market. Here’s a little more about just how much they are doing behind the scenes…


Farmers Leading the Way:

The Weetabix Food Company has established a collective of British farmers located within a 50-mile radius of its Northamptonshire factory, which comprises over 350 farmers who grow high-quality wheat for Weetabix Original. Through pioneering carbon footprint studies conducted with top farmers, Weetabix has observed the lowering of greenhouse gas emissions and, by promoting sustainable farming practices, Weetabix has committed to producing zero carbon wheat in the near future.


Empowering Farmers with Data:

Collaborating with Map of Ag, Weetabix enabled farmers within their Growers’ Group collective to gather carbon footprint data more efficiently, leading to a comprehensive evaluation of their farming processes. This partnership has not only facilitated a deeper understanding of carbon emissions but has also highlighted ways to promote nitrogen use efficiency.


Progress Across Key Pillars:

The Weetabix Food Company’s sustainability efforts extend well beyond carbon footprint reduction. Their 2022 Sustainability Report showcases progress across four pillars: Sustainable Ingredients, Low-impact Packaging, Efficient Operations, and Health and Wellbeing. Notably, they achieved the milestone of 100% recyclable packaging across their entire product portfolio, two years ahead of schedule. Changes in packaging have already reduced the company’s carbon footprint by an impressive 648.4 tonnes per year. Moreover, Weetabix has implemented water conservation measures, donated millions of breakfasts to charitable organizations, and secured a contract for 100% renewable electricity supply.


Looking Ahead:

The Weetabix Company’s commitment to sustainability remains steadfast. Building on the success of the initial carbon footprint study, they are set to expand the assessment to include more farmers, aiming to source carbon-neutral wheat. Additionally, they are exploring new technologies to accelerate the carbon reduction strategy. The Weetabix Food Company’s long-term vision includes becoming a net-zero business by 2050, aligning with global efforts to combat climate change.


To Summarise:

Weetabix believes their dedication to sustainable operations can offer an example for the rest of the food service industry. By collaborating with farmers, harnessing technological advancements, and reimagining packaging, they are leading the charge towards a greener future. The Weetabix Food Company’s commitment to reducing its carbon footprint, empowering consumers to make eco-friendly choices, and supporting charitable initiatives demonstrates a holistic approach to sustainability. Weetabix celebrated its 90th anniversary last year, and this nonagenarian’s long-term vision of improving lives and preserving the health of the planet for future generations is a testament to the company’s enduring commitment to change for even better – starting with better breakfasts.


You can read more about the Weetabix Food Group’s sustainability progress in the 2022 report: