Fox’s Burton’s Companies (FBC UK) has unveiled a new and improved pack design for its Bronte Traditional Mini Packs, as well the arrival of two new flavours, Ginger Crunch and Lemon Shortcake. Set to modernise the brand, the new additions will help operators enhance their guest experience with an elevated, premium offering.

Many operators are looking to elevate their offering, so it’s more important than ever for brands to offer a range of products that look as good as they taste. The captivating new pack designs are complete with striking, bold colours to create more stand-out and have a clear nod to the provenance of the brand’s Scottish heritage. While the same great taste and high-quality ingredients that consumers love remains, the new look will support the brands appeal and help operators provide a more memorable experience.

Colin Taylor, Trade Marketing Director at FBC UK: ‘There was no better time to introduce our brand-new look and delicious flavours to the hospitality sector. We are dedicated to creating innovative products that offer outstanding value for money for operators budgets across profit and cost sectors. Bronte Biscuits will not only support operators in leaving a lasting impression on consumers and providing a positive guest experience, but also help them to stand out in a competitive market, by elevating the experience for those seeking a taste of comfort and familiarity when out of home.”

Bronte Traditional biscuits are available now in 100 mini pack cases across the wholesale channel. Each case includes five flavours, Chocolate Chip Cookies, Viennese Whirls, Fruit Shortcakes, Ginger Crunch and Lemon Shortcakes.