RAW Charging (“RAW”), the go-to electric vehicle (“EV”) chargepoint operator for the hospitality and leisure sectors, is excited to announce the installation of new EV charging facilities at Alton Towers Resort.


  • Installation of 30 EV charging bays across Alton Towers Resort
  • This installation marks RAW’s third installation for Merlin Entertainments, following successful installations at other Merlin sites, including 38 EV charging bays at LEGOLAND® Windsor Resort and 12 bays at Chessington World of Adventures Resort.

Alton Towers Resort, the UK’s largest theme park, welcomes over two million visitors each year, with the majority arriving via car. The Resort offers a wide array of attractions, from the UK’s only CBeebies Land, to the iconic, relaunched Nemesis Reborn, as well as hosting a series of thrilliant events including the return of Oktoberfest, award-winning Scarefest, Fireworks Spectacular and Christmas for the ultimate festive family escape.

The collaboration between RAW Charging and Alton Towers is part of RAW’s ongoing partnership with Merlin Entertainments, which also includes successful installations at LEGOLAND® Windsor Resort and Chessington World of Adventures Resort. This initiative reflects RAW Charging’s commitment to providing efficient and user-friendly charging solutions, promoting eco-friendly transportation, and enhancing the guest experience across leading leisure destinations.

Charging bays have been installed at four separate sites across the Alton Towers estate. The chargers are located at areas dedicated to day guests, overnight hotel guests and guests of Splash Landings. This is the first phase of EV charging installations, with future expansion plans already in the pipeline.

RAW Charging is committed to aligning with the sustainability goals of partners like Alton Towers, promoting eco-friendly transportation options and providing the best possible guest experience for visitors.

Alongside its partnership with Merlin Entertainments, RAW Charging collaborates with other leading companies in the hospitality, leisure, and retail industries. In 2023, RAW deployed charging stations at locations spanning from National Trust venues to McArthurGlen Designer Outlets and Exclusive Hotel Collection.

Jason Simpson, CEO of RAW Charging, said:

“We’re excited to unveil the new EV charging amenities at Alton Towers Resort. At RAW, our focus is on elevating the guest experience, and these additions reaffirm our dedication to delivering seamless charging solutions for EV owners. With these installations, both day visitors and hotel guests at Alton Towers can fully immerse themselves in the park’s exhilarating rides and attractions, knowing their vehicle will be ready for the journey home. We’re eager to expand our offerings at Alton Towers and other Merlin Entertainments destinations nationwide.”

Bianca Sammut, Divisional Director at Alton Towers Resort, commented:

“We’re always looking at new ways to improve stays for visitors, with our new EV charging installation being a significant step in this.

“Partnering with RAW Charging means we can provide accessible, low-emission solutions for our visitors which helps support a greener future. Ultimately, our aim is to reduce our environmental impact while offering the best possible experience to our guests.”