The Independent Hotel Show, in partnership with James Hallam, returns to Olympia London on 16-17 October providing unparalleled opportunities for the boutique and independent hotel community 

Guests to the show will have the chance to browse over 200 carefully curated suppliers, across categories such as design and décor, technology, amenities, furniture, tableware, in-room F&B solutions and much more. 

The Independent Hotel Show is working with a range of design partners and studios to bring various features and stages to life. The show’s Member’s Lounge will be brought to life by Cocoon & Bauer, Design Command will design the Hotel Business stage, and New Heritage will be partnering with the show to create the Social Business Space and Innovation Stage. 

Additionally, the Independent Hotel Show will be partnering with LEVEN to bring to life an innovative immersive experience demonstrating the potential of the Metaverse to transform hotels and hotel design. 

The ESG Hub, created in partnership with sustainability consultant Sarah Duncan, author of The Sustainable Business Book and The Ethical Business Book, will provide bespoke, actionable advice to hoteliers looking to elevate their sustainability efforts and learn more about the complex world of ESG. The hub itself will also showcase some of the latest trends and products in sustainable design and in the wider world of hospitality. 

Duncan comments: “ESG is now a critical area for businesses to address – whether that is due to consumer and/or employee pressure, supply chain scrutiny and tendering for corporate contracts, or simply the changing expectations of how organisations should now behave in terms of protecting a healthy society and planet. But it can be complex and somewhat overwhelming. 

“The ESG Hub at this year’s Independent Hotel Show is designed to educate and engage – not to preach or intimidate. We hope that everyone visiting the hub will walk away with a nugget or two of knowledge or inspiration to help on their ESG journey, plus find some helpful solutions to common challenges.”

The Independent Hotel Show Awards, sponsored by Preferred Hotels and Resorts, will be celebrating its 11th year and honouring the Independent Hotel of the Year and the GM of the Future, in partnership with The Master Innholders.  

“This is the fourth year we’ve presented the GM of the Future award and each year the excitement and pride I feel in recognising and rewarding young talented hoteliers cannot be overstated,” says Dan Rose-Bristow, Chair of The Master Innholders. “The award goes a long way in supporting those in the industry to become the next generation of leaders – something The Master Innholders are very passionate about.” 

The Independent Hotel Show takes place on 16-17 October at Olympia London. To keep up to date with everything happening at this year’s event, visit