The Independent Hotel Show, in partnership with James Hallam, is the only industry event dedicated entirely to the needs of luxury and boutique hoteliers and returns to Olympia London on 16-17 October to inspire the hospitality sector.

Packed with new features and over 200 innovative suppliers, this year’s event will also be brought to life through a number of creative design partnerships, including Design Command, New Heritage, Cocoon & Bauer and

Peter Turner, Owner and Managing Director of Cocoon & Bauer, commented: “We’re delighted to be working with the Independent Hotel Show for the second year running as we have been invited to follow on from the success of last year’s Inclusive Hotel Room with The Members Suite. We’re pulling out all the stops to make this the venue to be seen in!”

For 2023 the show will also be partnering with LEVEN hotels for an interactive showcase of the LEVENverse, a fun virtual immersive hotel environment built in the Metaverse.


Carefully curated suppliers to the independent hotel sector 

Visitors to the Independent Hotel Show this year can expect to meet with quality suppliers including fresh quality flower supplier Fredericks of London, digital marketing agency Umi Digital, and sustainability focussed bed brand Hypnos and Real Wood Bath.

The event will also feature leading hotel cosmetics supplier ADA Cosmetics. Delaine Walker, Vice President of Sales – UK & Ireland, commented: “Dispenser innovation and hygiene is at the forefront of trends in the hotel sector this year. Our SmartCare Plus system with our patented membrane technology and new safe lock seal offers the most hygienic dispenser available. We will be showcasing an interactive wall of dispenser options for hotels to test and try out at this year’s show.

“We recently launched SOAPSMITH and are in the process of launching Argentum Apothecary. Both British brands are absolutely ideal for independent hotels looking for something niche, British and sustainable.”


Key insights and trends to grow your hotel business

This year the Independent Hotel Show will be hosting a range of insightful presentations, discussions and debates across the Innovation Stage, in partnership with eviivo and designed by New Heritage, and the Hotel Business Stage, in partnership with HotelPartner and designed by Design Command.

From marketing your hotel and working effectively with influencers, to the psychology of design and putting the ‘S’ back into ESG, each stage is set to platform leading hoteliers and hospitality experts.

Sue Williams, General Manager at Whatley Manor, said of the 2022 edition: “Last year’s Independent Hotel Show was truly vibrant and showcased the best suppliers supporting hospitality at the moment. The stage presentations were really informative and helped bring me up to date on current thoughts and trends. A great day, thank you.”


To find out more about everything happening at this year’s event, and to register to attend, visit