Crimson Hotels (, privately owned hotel company has acquired The Trafalgar St. James Hotel in Central London. 

Five Star hotel, The Trafalgar St. James, will be the second Hilton Curio Collection acquisition for Crimson Hotels, alongside 100 Queen’s Gate Hotel in South Kensington. 

The hotel itself, which comprises of 131 rooms, has a standout location at Trafalgar Square. The location is within easy walking distance to many of London’s key tourist and cultural attractions including amongst others Covent Garden, Soho and the Southbank.  It is also bolstered by strong amenities, comprising several food and beverage outlets, including a rooftop bar with unparalleled views. A new destination restaurant will soon open on the ground floor, which will be operated by a high-end Asian restaurant group.

The hotel will be headed up by Federico Ciampi, the current General Manager of 100 Queen’s Gate, who has been promoted to the role of Cluster General Manager, making a welcome return to a hotel he managed some 4 years ago. 

Alykhan Kassam, CEO at Crimson Hotels, adds:

“We are delighted to have acquired The Trafalgar St James Hotel with the property making a welcome addition to our portfolio of London hotels. We are looking forward to working with the hotel team, under Federico’s leadership, to firmly establish the property as one of the best in the capital.”

The acquisition of The Trafalgar St. James marks the second Curio Collection by Hilton property in its portfolio alongside 100 Queen’s Gate Hotel (, a five-star boutique hotel situated in South Kensington. 

The Trafalgar St. James is located at Trafalgar Square, 2 Spring Gardens, London, SW1A 2TS