In this exclusive piece, we delve into ADA Cosmetics’ dry amenities for a conscious + sustainable choice in hotel bathrooms.

Eco-friendly upgrade for hotel bathrooms: sustainable amenities for forward-thinking hotels

In their commitment to reducing plastic use, hotels find an excellent eco-friendly solution with world’s most sustainable hotel amenities programme by ADA Cosmetics. Continuing to deliver on its ambitious commitment to sustainability, the market leader reveals two new accessory lines. The innovative EcoEssential and EcoGreen collections are crafted predominantly from renewable and circular materials and presented in FSC-certified packaging, aligned with ADA Cosmetics’s commitment to the principles of Canopy’s Pack4Good initiative.

Conscious hotel accessories, for a more sustainable choice

With these two new collections, ADA Cosmetics makes clear its ongoing commitment to the circular economy, and to minimising plastic waste throughout its product portfolio.

The new EcoEssential collection offers a tasteful, simple accessories range with a neutral design, proving that a more sustainable approach to dry amenities can also be beautiful and affordable.

The new EcoGreen collection combines natural colour, texture and materials with an understated premium aesthetic.

“Our mission is to create the most sustainable dry amenities in the world,” says Gerd von Podewils, CMO of ADA Cosmetics. “The launch of our new EcoEssential and EcoGreen collections is an exciting step in our journey, which continues into 2024 as we reveal further new accessory lines designed according to circular principles.”

Developed using natural and renewable materials

ADA Cosmetics is committed to the Pack4Good initiative from the NGO Canopy, and supports its mission to protect the world’s forests, species and climate, while helping to advance the rights of indigenous communities.

All of the paper-based packaging for both accessory collections is certified by the Forestry Stewardship Council (FSC), thus supporting its goal of healthy, resilient forests for all.

The premium EcoGreen line even uses packaging with the highest possible level of certification: FSC Recycled, made from 100% recycled materials to protect precious forest resources.

 

Throughout both collections, plastic has been removed wherever possible, and replaced with natural materials such as bamboo, wood, or cotton. Every product has been reworked to a more sustainable design. For example, toothbrushes and razors now have bamboo handles, synthetic shoe-shine sponges have been replaced with cotton shoe mitts, and sewing kits now have wooden buttons instead of plastic.

Where use of plastic is unavoidable, for example in a shower cap, only PCR plastic is

used, in line with ADA Cosmetics’ commitment to circularity. PCR plastic directly combats plastic waste by recycling material already in existence. The premiere of these two new collections is the first phase in the full relaunch of all ADA Cosmetics’ accessories lines in 2024. Further innovative products and exciting changes will follow later this year.

For more information about the EcoEssential and EcoGreen collections, please visit ada-cosmetics.com.