Take me to Capri!
Bob W Announce Cult Fragrance Brand 19-69 as New Guest Amenity Partner 

March 28th 2024, London – Finnish tech-enabled hospitality operator, Bob W announces Swedish fragrance brand 19-69 as their new amenity partner, exclusively distributed by leading global cosmetics provider VANITY GROUP.

Introducing an entirely new category of true tech-enabled hospitality, Bob W provides a smarter and more sustainable alternative to hotels and short-term rentals. The company operates design-led, sustainability-focused, full-service aparthotels in 10 countries and 17 cities across Europe today. Each Bob W apartment incorporates its own bespoke local design and technology that gives guests the Best of Both Worlds: the consistency and quality of a lifestyle hotel, coupled with the local authenticity and amenities of an actual home.

19-69 was founded by Swedish Artist Johan Berglin. Taking inspiration from key countercultural moments, the hotel collection combines surprising fragrance notes with artistic flair and a colourful, contemporary visual identity. Bob W’s hotel collection, Capri, is inspired by the iconic 1963 film Le Mépris starring Brigitte Bardot and set on the namesake island. With notes of sweet orange, ylang ylang and white musk, the collection transports guests to an Italian summer’s day from the comfort of their chic Bob W bathrooms. The refillable 400ml format has been made with 100% PCR material repurposed into the bold and beautiful bottles on the vanities. The 19-69 hotel collection is also fully recyclable, further supporting Bob W’s sustainability mission.

Paul Tsalikis, Founder and CEO of VANITY GROUP said of the partnership: “Bob W is an innovative force in the hospitality industry, combining effortless style with an immovable commitment to sustainability. We are proud to partner with them, delivering a sustainable solution that doesn’t compromise on guest experience. I look forward to seeing the partnership between 19-69 and Bob W grow as they both continue their trailblazing paths.”

Johan Berglin, founder of 19-69 said: “19-69 was designed to be an inclusive brand, welcoming all and approaching fragrance from a countercultural viewpoint. I am so proud to partner with Bob W, a company that supports the same values as we do and approaches hospitality from a singular perspective. I look forward to their guests enjoying the Capri hotel collection every time they stay”.

Niko Karstikko, Co-founder and CEO of Bob W said: “The 19-69 Capri Hotel Collection was a natural choice for us. Not only does it look great in our apartments, but it also supports our key philosophy of building sustainability and eco-practices into every touchpoint of our guest experience. Commitment to sustainability is at the core of our mission. We consider measuring and reducing our carbon footprint is a fundamental aspect of our business. We acknowledge that we aren’t perfect, as no one is, but we believe in transparency with our guests and peers. By openly sharing our data, we help our guests make more informed decisions. We are pushing the industry to follow suit. Consumers deserve the facts laid bare. We look forward to the signature yellow pops of Capri gracing our apartment bathrooms,
becoming an integral part of a Bob W stay.”

With 36 aparthotels across 17 cities in Europe today, the total portfolio boasts over 3,000 apartments, with further rapid expansion underway in existing and new markets, there are sunny times ahead for 19-69, Bob W, and the planet.

Launched in 2019, Bob W is a tech-powered hospitality operator offering a smarter alternative to mainstream hotels and traditional short-term rentals. Sustainably operated, design-led full-service aparthotels combine the consistent quality and aesthetics of a lifestyle hotel with the personal touch and amenities of a short-term rental. Bob W is building the technology to give every guest an authentic 5-star hospitality experience, at scale, while leading the world’s transition to sustainable hospitality.

ABOUT 19-69
Cult cosmetics fragrance brand 19-69 was created by artist Johan Berglin. Inspired by art, music, and countercultural moments from the hippy movement of the ‘60s through to the iconic Rainbow Bar on Sunset Strip, 19-69 fragrances are crafted by artisans and aim to spark conversation. All fragrances are created as unisex, creating an inclusive culture and brand that welcomes everyone. 19-69 launched exclusively in the iconic Collette store in Paris in 2017 and is now stocked in high end boutiques and department stores across the globe.

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.
With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an inhouse master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.

Image courtesy of Bob W