Bisto has launched a new guide to help publicans and pub chefs maximise the 2024 Mother’s Day and Easter opportunities. With research showing that UK consumers are spending around £960 million* over the Easter period, the guide gives practical advice, inspiration and ideas to help pub operators profit from the holiday.  

With marketing ideas including set-course packages and spin-the-wheel discounts, activity inspiration such as bingo nights and scavenger hunts as well as a series of menu ideas and upselling tips, this guide is set to be a valuable tool for pub operators.

Chef owner of The Cricketer’s Arms, Harry Kodagoda, who is a contributor to the guide comments: “With Mother’s Day and Easter weekends in close succession, it’s important to make the menus you offer for each occasion distinctive to help attract regulars.

“Look to maximise sales across the whole of the Mother’s Day and Easter weekends with enticing food and drink specials which make the most from seasonal and gross profit boosting ingredients.

“Easter is the ideal time to include playful, fun dishes on the menu, so don’t be afraid to get creative with delicious and Insta-worthy meals, that customers will be intrigued to try.”

Pub chefs can also draw inspiration from Harry’s seasonal recipes within the guide, including a herby Spring chicken pie with lemon and tarragon gravy, sausage and spring onion mash with seasonal greens and white wine gravy and three dessert options, including a grenadine poached rhubarb trifle and shortbread made with McDougalls new vegan jelly.

Sarah Robb, foodservice marketing manager, Premier Foods Foodservice:

“As one of the UK’s largest food manufacturers and home to some of the nation’s much-loved brands we’re here to lend a helping hand to pub operators. The guide is filled to the brim with ideas and inspiration, to give operators the tools they need to create an unforgettable season of experiences and celebrations for their customers.”

To download a copy of the Easter Guide, click here: Premier Foods – See how we support chefs with recipes and advice (