Leading spa textiles supplier, BC SoftWear, has announced the opening of a new distribution hub in the Netherlands as part of its further expansion into Europe. The hub will enable BC SoftWear to offer a seamless service to its European customers and ensure new accounts can get up and running without delays.

Sam Cooke, director at BC SoftWear, explains: “Since Brexit we have been striving to make seamless service a standard our customers from the EU community can always expect. With our new distribution hub opening in the Netherlands, no hotel or spa in Europe need worry about customs clearance or cost difference. Our long-term goal is to provide a customs-free journey for customers. Our ultimate aim is to have a selection of stock always on the shelf in the Netherlands to ensure quick delivery and a seamless service across the channel.”

After conducting extensive research, BC SoftWear identified the Netherlands as an emerging hub for UK companies to supply their products and services to the EU market following Brexit. The pro-business climate, along with its strategic location and multilingual workforce, means it increasingly serves as a gateway to mainland Europe for UK businesses.

“We conducted a careful search of logistics partners to find companies with experience in dealing with UK brands, global reach in logistics and, most importantly, the same service-orientated culture as BC SoftWear,” continues Cooke. “We’re confident the partner we’ve chosen to work alongside will provide an efficient service throughout Europe, distributing new orders plus replacement stock if customer requires a quick top up swiftly and smoothly.”

With sustainability in mind, BC SoftWear will ship its towels and bathrobes directly from its factory in Turkey to the Netherlands. Footwear will be shipped directly from China, cutting out the extra travel time to the UK and back to the EU, and so helping to further reduce BC SoftWear’s carbon footprint.

BC SoftWear provided its first order through the hub to the new One&Only Kéa Island in Greece. As a preferred supplier for Marriott International for the EMEA region, BC SoftWear will now be able to provide their sites with a seamless delivery service.