Drinks and hospitality charity The Drinks Trust is expanding its Develop offering with a new education programme with Barfection, an organisation dedicated to empowering disengaged and underprivileged individuals and unlocking their potential in the drinks and hospitality industry.   

The new ‘Barfection Academy’ programme will be powered by Kingsland Drinks – as part of its long-standing support of The Drinks Trust and its goal to help build a better drinks industry – and will offer funded places to members of the trade in the North West of England and London from January 2024. The first courses will focus on helping beneficiaries reach their career goals by building skills in the hospitality and drinks sectors.

The Drinks Trust is dedicated to supporting the drinks and hospitality industry, offering financial aid, wellbeing support, and opportunities for skills development, while Kingsland Drinks is one of the UK’s largest full-service drinks companies and employs over 400 people in Greater Manchester.

The course with Barfection will upskill beneficiaries in four key areas:

 

  • Wine Basics: Helping individuals understanding different wine types and pairing techniques.
  • Cocktail Mastery: Classes on how to mix, shake, and present a variety of cocktails.
  • Beer Insights: The exploration of beer styles, brewing processes, and serving methods.
  • Personal Selling & Promotions: Helping to develop essential customer service skills.

 

Tom Nolan, Barfection Founder, said: “Barfection is a company that is built on giving people a chance. We’re thrilled to be able to work with companies such as The Drinks Trust and Kingsland Drinks, who share so many of our own values. Together, I know we can change lives forever.”

Jo Taylorson, a member of Kingsland Drinks’ Thirsty Earth team, said: “We’re long-standing supporters of The Drinks Trust, having backed the charity for over a decade. We’ve championed the charity’s DEVELOP programme for some time, focusing on building up the wealth of talent we have in our industry. It’s with pride that we team with them again, alongside Barfection.

“It’s incredible to offer this direct support to disengaged young people and help them to find their feet within an exciting and ever-changing industry. Schemes such as this one really do help to build a better drinks industry, now and for the future. It’s an honour to be a force behind it.”

Recent research from The Drinks Trust and Kingsland Drinks, which polled 800 members of the industry in 2023, revealed that almost all (96%) of the drinks industry want to undertake professional development initiatives to help them in their career in the next 12 months.

Kingsland Drinks Groups’ Thirsty Earth programme is focused on three pillars of sustainability: charity, focusing on wellbeing, inclusion, and equality; environment, looking at energy and emission, waste, renewable energy, recycling and reuse; and economy, which includes responsible sourcing and ongoing investment.

To apply, unemployed or low income earners (below £26,000/vear) can visit the Drinks Trust website

Businesses and individuals interested in supporting The Drinks Trust’s education and employment service, the Develop programme, can do so by direct donations to the charity or by becoming part of their Business Partnership programme. To find out more, please email Alex Miller, Develop Programme Manager at alex@drinkstrust.org.uk