The Cranleigh Boutique Hotel Looks Forward to Strong Growth With Support From The Cumberland
AN Award-winning, 5-star hotel is gearing up for a strong tourism season in the Lake District, following funding from The Cumberland Building Society.
Nestled in the heart of Bowness on Windermere, The Cranleigh Boutique aims to attract visitors to the region, offering them a truly ‘British experience’ where they can enjoy their favourite tipple in the sun while taking in the stunning landscapes the Lakes has to offer.
With The Cumberland providing a significant refinancing deal to The Cranleigh Boutique and its sister venues, Managing Director Steve Hargreaves intends to be a driving force for tourism across Cumbria. The Cranleigh Boutique offers a unique experience for visitors, giving them access to the ‘next-generation’ of luxurious accommodation with bespoke suites fitted out with the latest technology, cutting-edge design, and the largest air spa baths in Europe.
The hotel group provides a wide range of entertainment, with its sister venue the Lake View Garden Bar offering guests stunning views of Lake Windermere as they enjoy beer steins, specialised gins, or cocktails. Meanwhile, the hotel’s other venues in the area include The Fizzy Tarte, a luxury champagne and cocktail bar, and Baha, where guests can test their vocal range during karaoke.
With Steve, who holds 28 years’ experience in hospitality, harbouring ambitions to see the region’s tourism sector flourish, he sought to bring his lending, which was with multiple banking institutions, into one place so that he could plan more effectively.
The Cumberland’s work saw them structure a refinancing deal which consolidated finances across The Cranleigh Boutique and Lake View Garden Bar, giving Steve a single point of contact which would allow him to move more efficiently with future plans.
The refinancing will be used to further increase infrastructure and inspire growth with a view to further positioning the region as a must-visit area for tourism. With over 30 years’ experience of supporting businesses in the hospitality sector, the building society collaborated with Napthens Solicitors, based in Cumbria, on behalf of The Cranleigh Boutique to see the deal take place.
The Cranleigh Boutique was acquired by Steve in 2007 before he undertook a substantial refurbishment of the building to turn it into a luxury hotel which attracts thousands of visitors to the area each year. Throughout 2023 the hotel was recognised with numerous awards including Hotel and Social Certificate of Excellence and the TripAdvisor Travellers Choice awards.
Meanwhile, the rise of its sister venues has created regional jobs and provided a significant boost to the local economy. Moving forward, Steve is looking to develop staff accommodation at The Cranleigh Boutique’s premises in a bid to encourage more people into the hospitality sector and bridge the sector’s current employee-gap by providing them with a roof over their head.
Steve said: “The whole idea behind The Cranleigh Boutique is that we listened to what customers want and decided to give them that. Over the years we’ve seen a change in the way people wind down and we created a venue which accommodates this.
“They want to sit in the sun, listen to music, and enjoy a beer while over-looking the lake, before going to bed to a luxury state-of-the-art room.
“The Cranleigh Boutique’s family hits the right themes and that’s why people keep coming back, and this has a positive impact not just for us, but the other businesses around us. It’s great to be a part of supporting the local area by helping to pull visitors in.”
Speaking about working with The Cumberland, Steve added: “I’ve never dealt with a building society as efficient, friendly, and professional. I’m looking forward to a long-term, mutual partnership moving forward.
“I didn’t have much faith in banks but The Cumberland have been fabulous.”
Steve added: “The guidance from Napthens to ensure everything went smoothly was top notch in every department, I can’t thank them enough. Along with The Cumberland, it just shows what can be achieved when Cumbrian businesses come together to support each other.”
Andy Gibson, Relationship Manager at The Cumberland said: “Steve has vast experience of the hospitality sector and The Cranleigh Boutique really is a stand-out venue.
“We’ve seen the fantastic efforts of Steve and everyone at the hotel to create an experience for visitors which will see them returning time and time again. Naturally, this has a hugely positive impact on the area as a whole.
“The whole refinancing process was incredibly simple, with thanks to Napthens, and we’re delighted to be partnering with Steve. We look forward to seeing The Cranleigh Boutique flourish moving forward.”
Yasmin Blamire, a senior associate solicitor from Napthens, who acted on behalf of Steve alongside colleagues Jamie Allison and Cheryl Hood, said: “As a Cumbria firm we pride ourselves on helping the wider business community thrive and deliver prosperity for the region.
“We are delighted to guide Steve’s family business as it supports the wider Cumbria tourism industry and provides vital income and jobs in the area.
“The whole process of simplifying the business finances of both The Cranleigh Boutique Hotel and Lake View Garden Bar, was made easy by the collective efforts of everyone involved, in particular Steve and The Cumberland.
“It’s great to see Cumbria businesses supporting each other, and it means these two key hospitality venues can be around for a lot longer, serving customers from far and wide, and introducing them to everything Cumbria has to offer.”
For more information on The Cumberland Building Society, please visit: https://www.cumberland.co.uk/business
For more information on The Cranleigh Boutique hotel, please visit: https://thecranleigh.com
For more information on Napthens Solicitors, please visit: www.napthens.co.uk
Regale Recognised As Global Leading Panasonic Reseller
Regale Microwaves Ltd is celebrating after being recognised by Panasonic as the world’s largest reseller of Panasonic commercial catering equipment.
Panasonic is one of several brands stocked by Regale, which sells professional microwaves, accelerated cooking ovens and associated accessories to customers in the UK, Ireland and overseas.
A delegation from Japan visited Regale’s HQ in Hampshire to present a prestigious plaque marking the achievement, alongside a celebratory bonsai tree to mark the distributor’s 40th anniversary.
Iain Phillips, Managing Director at Regale, said: “It’s a huge achievement for a small business like us to be recognised in this way by Panasonic and we’re delighted.
“We have a very close and long-standing relationship with Panasonic and because we’re so focused on microwaves, we can offer product knowledge and expertise that goes far beyond any company supplying multiple product categories. That expertise, together with our free next working day delivery promise, is part of the reason we continue to be leaders in this category.”
Visit www.regale.co.uk.
The White Horses Rottingdean Announces 40+ Job Opportunities
- The new multi-million-pound hotel is due to open this June, and is hosting a series of recruitment days to create its opening team
- The first hotel to open from the exclusive Everly Hotels Collection recruiting front of house team, kitchen team, bar staff and more
Today, the team at The White Horses hotel, Rottingdean, outlined significant recruitment plans to hire more then 40 team members ahead of its opening this summer.
The first hotel to open from the exclusive Everly Hotels Collection, The White Horses is a new premium hotel situated on the East Sussex coastline, which is set to transform the Rottingdean seafront with beautifully appointed accommodation and dining filled with local influences.
The hotel is now actively recruiting for over 40 new full time, part time and seasonal roles locally in Rottingdean as well as the surrounding Brighton and Hove area.
Vacancies are available across a range of roles, including front of house, kitchen staff and housekeeping – with roles at multiple levels available, such as team leaders, assistant managers, senior chefs, junior chefs, kitchen porters and more.
What’s more, the business will be offering a variety of roles as apprentice opportunities, aiming to fulfil at least 10% of the roles as apprentice positions.
Large scale recruitment days, for prospective employees to find out more, are set to take place on 1st, 2nd, 8th and 9th May at Saltdean Lido, from 10am-8pm.
Led by the new General Manager, Neal Goldsmith the recruitment day will comprise an assessment day format, featuring 1-1 interviews and the chance to speak to the newly placed management team across all areas of the business.
Earlier this year Neal Goldsmith joined The White Horses hotel as General Manager joining him will be Johnny Joseph as Head Chef, Sarah Attenborough, Guest Experience Manager and Kelly Dent, Head House Keeper.
Vincent Madden, Managing Director of Everly, said: “Today is a big operational milestone for The White Horses Hotel. Key to its success will be the team we put in place to work alongside our existing operational employees, and so we are looking forward to welcoming prospective employees at our recruitment day.
“The White Horses hotel is deeply rooted in community, and this is a great opportunity for locals looking for jobs in the area. The team we put in place will join 17 familiar faces from the previous hotel. We see them acting as an extension of our community focus, with first-hand knowledge of Rottingdean to enrich our guests experience when staying at The White Horses hotel.”
The new-look hotel sees the former site completely reimagined with a significant multi-million-pound investment. Guests looking for a classic English seaside escape, and locals alike, will benefit from fine cuisine, boasting locally sourced produce within a refined dining setting.
An extensive training and development plan will be provided before the official launch and roles will be recruited starting from mid May. Job seekers can find out more about the exciting vacancies, book to attend the recruitment days and apply online here.
Cendyn’s World Tour Kicks Off in New York
Hotel tech companies join forces for a globetrotting adventure of innovation, connection, and industry transformation.
The Cendyn World Tour kicked off in New York City, Tuesday 23rd April, as part of a ten-date globetrotting adventure of innovation, connection, and industry transformation with leading technology partners.
In partnership with Google, SiteMinder, Tripadvisor, Infor, Shiji, Mews, and Oracle, the Cendyn World Tour 2024 aims to empower hoteliers with data, resources, and the latest trends from across the hospitality industry. The event series is dedicated to driving demand and enhancing profitable revenue for hotels - both through direct bookings and fostering loyalty among guests.
Kicking off in New York City, the tour will visit ten locations: Bangkok, Paris, LA, Miami, Madrid, Singapore, Dubai, and London, before concluding in Cancun in November. The afternoon workshop sessions highlight the pivotal role integrated technology plays in attracting and managing direct business, as well as guiding hoteliers through the ever-competitive travel landscape.
Jack Blaha, CEO at Cendyn, said: “With our valued partners, we’re excited for hoteliers to learn how they can find more guests, source more direct bookings, and grow revenue. The Cendyn World Tour will help hoteliers create uniquely meaningful experiences that drive demand while balancing direct bookings with reputable online distribution channels to maximize reach and revenue potential.”
Siteminder will be joining Cendyn for all tour dates to further support hoteliers' understanding of the technology partnerships at play which enable them to improve revenue and commercial opportunities.
The Cendyn World Tour is by invitation only with hotel delegates selected by their presence in and around the tour locations. To receive further updates and information please visit https://www.cendyn.com/company/events/
L’OSCAR - London and The Knickerbocker Hotel - New York Shake Things Up With a Martini-Themed Collaboration
L’oscar London and The Knickerbocker Hotel in New York are set to elevate London’s cocktail scene with an exciting martini-themed collaboration starting this May. As esteemed members of Leading Hotels of the World, this partnership not only pays homage to the vibrant essence of two renowned capital cities but also promises a range of exclusive guest experiences, including an immersive Martini Masterclass and a pop-up dinner by well renowned American Chef, Charlie Palmer – complete with New York entertainment.
Central to this collaboration lies The Knickerbocker's iconic dry martini, a cocktail deeply intertwined with the hotel's rich history. Legend has it that bartender Martini de Arma di Taggia perfected this serve in the early 1900s within the walls of The Knickerbocker’s legendary bar. From 1907 to 1920, the hotel reigned as the epicentre of the dry martini craze, attracting luminaries such as F. Scott Fitzgerald and Enrico Caruso.
In celebration of this famous cocktail, now over 100 years old and a symbol of refinement and glamour, The Knickerbocker is poised to honour its legacy with a year-long celebration, highlighted by a Martini World Tour commencing at L’oscar London.
In addition to The Knickerbocker’s signature dry martini gracing the menu for six months, these highlight experiences include:
Exclusive Martini Masterclass on 21st May from 6-10pm
Held in the exquisite Jacques Garcia-designed Butterfly Lounge at L’oscar London, this intimate gathering is guided by The Knickerbocker’s esteemed head bartender, offering cocktail enthusiasts a captivating journey into the art of mixology and the rich history of the martini. Enhanced by delectable American-inspired bites and a bespoke martini set to be taken home, this exclusive event has only 10 tickets available, ensuring an intimate and unforgettable experience.
Tickets can be purchased here for £75 each.
Charlie Palmer’s NYC Culinary Adventure on 23rd May from 7-10pm
Beneath the grand domed ceiling of a meticulously restored chapel, The Baptist at L’oscar London will host a culinary pop-up by esteemed New York chef, Charlie Palmer. The chef and hospitality icon, with 13 Michelin stars and two James Beard awards, brings a bold culinary vision alongside his Executive Chef Adam Raksin. The duo will blend timeless dishes with contemporary creations – from expertly prepared seafood and pasta to New York-inspired entertainment. This tantalising experience offers a glimpse into Palmer's culinary mastery, serving as a prelude to his upcoming restaurant at The Knickerbocker Hotel.
Tickets can be purchased here for £95.00 per person which includes a 3-course menu and New York-inspired entertainment.
For more information, please visit: www.loscarlondon.com
PPDS Delivers Seamless Access to Popular Streaming Platforms on Hotel TVs With New All-In-One Philips Cast Server
Casting with confidence: The Philips Cast Server brings additional choice and opportunity for hotel TV integrations, delivering a seamless and secure solution that brings smooth experiences without the need for guests to switch to a casting network on their mobile device.
PPDS, the exclusive global provider of Philips Professional Displays, is delighted to announce the launch of Philips Cast Server, a brand new, dedicated, and highly innovative hotel TV solution designed to deliver seamless and secure casting and app streaming experiences for hoteliers and their guests alike.
The new all-in-one Philips Cast Server brings a wealth of new capabilities for hotels of all sizes, delivering opportunities to create unique and fully tailored entertainment experiences built around the needs and requirements of individual guests.
Teased at ISE 2024, and compatible with Chromecast-built-in™ Philips MediaSuite and recently launched Philips Hospitality TV 4500 Series, the Philips Cast Server has been developed using invaluable feedback from customers, hotel managers and guests. Small and lightweight, the single unit rack mounted device brings a new option for installations, seamlessly integrating into a hotel’s existing IP network to deliver a secure and private connection, with full remote management access, allowing guests to simply access and cast their own content directly to their in room TVs.
Simple and secure casting / analytics
Guests can pair their phone or other mobile device with the TV by scanning the QR code displayed on the TV screen, with no need to connect to an alternative WiFi network. Once the pairing process is successful, guests can instantly and securely cast content from their preferred accounts (including DAZN, Disney+, Prime, YouTube™, and more) directly onto the TV.
Mirroring the experience of other Chromecast built-in™ Philips Professional TVs, using Philips Cast Server content can be cast and viewed within seconds of a guest entering the room, with TVs – even those in standby mode – responding and becoming active upon the universally recognised Chromecast symbol being tapped on their cast-enabled app.
Furthermore, Philips Cast Server offers hoteliers access to a fully GDPR compliant system, delivering relevant management statistics on the usage of cast applications (such as the popularity of YouTube, Prime, etc.) – with all personal data removed – helping to gain greater insight into user habits for any future decision making. And that is not all.
The personal touch
Adding a personal touch to TVs, the Philips Cast Server has been built around the benefits of PPDS’ exclusive professional grade CMND platform, offering hoteliers a range of on-screen customisation opportunities, including tailored backgrounds (colours and images) to suit their company branding on a highly intuitive TV user interface.
Upon check in, the user interface for each TV can be set to the preferred language of guests, for more tailored, user friendly experiences.
Unique business model
Available globally – including in EMEA, North America, and Asia – the Philips Cast Server from PPDS can be purchased on an initial five year, up-front licence, extendable annually thereafter. Licence plans include Small (up to 80 rooms), Medium (up to 150 rooms), Large (up to 250 rooms), Extra Large (up to 350 rooms), and Double Extra Large (up to 500 rooms), with opportunities to extend further on a project-by-project basis.
Jeroen Verhaeghe, Global Business Development Director for Hospitality at PPDS, commented: “Expectations from hotel guests continue to evolve and, in an online world, satisfaction scores and reviews can play a vital role in the success of any hotel and whether rooms are full or remain vacant. The in room TV is playing an increasingly important role in achieving those all important positive guest experiences and reviews. Every hotel set up is different, and having the options for networking integrations enables more hotels and their guests to enjoy the benefits of our hospitality TVs. That is why we created the Philips Cast Server.”
Jan Van Hecke, Global Product Manager for Professional TV at PPDS, concluded: “As people continue to switch to sourcing their TV content from popular streaming platforms like Netflix* and Prime, it is vital hotels embrace that challenge and match those needs. But in doing so, the experience has to be seamless.
“Philips Cast Server is so simple, anyone can use it. Open the camera, scan the QR code on your phone or tablet, and the pairing between TV and smart device is complete. Backed by the other features, including customisation of screens, and advanced casting analytics, Philips Cast Server is another game changer for the hotel industry.”
To learn more about PPDS, please visit the website here, or contact your local PPDS sales manager.
Sustainable Building Automation in Heritage Buildings
Modern building control technology is a central element of energy- and cost-efficient climate control in buildings. Particularly in heritage buildings, sustainably functioning building automation requires a great deal of sensitivity when it comes to choosing the right products and technologies. When modernizing the building services and improving the air conditioning in the Bellevue Hotel Dresden, those responsible also relied on products that use EnOcean energy harvesting technology.
Modernizing building services and efficiently designing room air conditioning
The Bellevue Hotel Dresden looks back on an eventful history. Built between 1723 and 1727, the only remaining building complex on the famous Große Meißner Gasse was also the scene of politically significant events, including the reunification of Germany in 1989 and the G8 summit in 2007. The new owner of the now heritage-listed hotel with 328 rooms decided to comprehensively modernize the building services. Particular focus was placed on correcting the manual regulation of the room temperature via the radiators as well as the outdated fan convectors, which were also in operation when guests were absent and had been proven to lead to energy losses and increased energy costs. Arndt Badsanierung GmbH & Co. KG was awarded the contract for the installation of energy- and cost-efficient room air conditioning solutions. For the implementation, the company relied on room thermostats and radiator valves from Thermokon's "EasySens" wireless system, which makes use of the EnOcean energy harvesting solution.
Integrating room air conditioning into the building management system
"The key to the energy- and cost-efficient design of the room air conditioning was the decision to equip it with state-of-the-art technology and integrate it into the building management system. As a result, the hotel's technical service is now able to centrally control all room statuses and device functions," says Mario Arndt, Managing Director of Arndt Badsanierung. To ensure resource-efficient operation, the fan coils were replaced with fan coil units with energy-efficient ec motors and low noise levels. The radiators and fan coil units were linked to the presence detector and are now controlled depending on the occupancy status of the rooms: if the presence detector detects that a room is empty, a defined standby temperature is activated via the building management system. If a guest is present, on the other hand, the system enables individual control by the guest.
The Radio Room Controller JOY Fancoil facilitates precise control of the indoor climate © Lichtwerk Christian Plaum
"The use of high-quality sensor systems from Thermokon, in particular the combination of the JOY room thermostat with Modbus interface and the EnOcean-based energy self-sufficient SAB+ electronic radiator valves and SRW03 wireless window contacts, was essential for the successful automation of the heating technology," emphasizes Timon Deisel, Thermokon Sales Manager Germany. With its flat housing, scratch-resistant acrylic glass surface and backlit LCD display, JOY blends in with the look of the room and makes controlling the indoor climate simple and precise. Communication with the building management system takes place via the integrated Modbus interface. Networking with the SAB+ radiator valve and the SRW03 window contact is radio-based and therefore also wireless. Thanks to their solar cells and intelligent energy harvesting, the two solutions reduced the installation work at the Hotel Bellevue to a minimum. By eliminating the need for regular battery changes, they also reduce the hotel's personnel costs during operation. The energy savings during ventilation are also impressive: as soon as the status monitoring of the window contact detects an open window, the room air conditioning is automatically deactivated.
Added value through energy harvesting, battery-free wireless switches and window contact sensors
"This project demonstrates the benefits of our energy harvesting technology and our sensor products. The use of alternative energy sources from the environment, such as temperature, movement, and light in this case, as well as our integrated battery-free wireless switches and window contact sensors, which provide information about open windows, for example, have contributed to increasing the energy and cost efficiency of the Bellevue Hotel Dresden," summarizes Markus Florian, CCO at EnOcean. Savings were also achieved during the modernization by reducing downtimes, saving on cabling and through external pre-assembly of the components. In addition, Thermokon worked with Wago to develop a concept based on ready-to-plug-in cabling of the components via Winsta-Box. That way, commissioning in the rooms could be carried out quickly, safely, and error-free via plug & play.
Solutions for building automation in existing buildings
The Building Energy Act 2024 (GEG) aims to promote the use of renewable energies in the building sector and also to end the use of fossil fuels by 2045. Sustainable building automation in listed buildings poses a particular challenge in this regard, especially when it comes to anchoring energy- and cost-efficient room air conditioning. The modernization of the building services at the Bellevue Hotel Dresden demonstrates the potential that can be realized when all parties involved work together in a goal-oriented and responsible manner. Together with its partners, EnOcean will continue to support owners and tenants of houses, buildings and industrial facilities with high-quality products and sustainable IoT solutions, especially in the area of retrofitting and energy optimization of existing buildings.
MICROSAVE INTRODUCES HIGH-GRADE TEFLON COOKING TRAYS FOR ACCELERATED COOKING OVENS AND MICROWAVES
Microsave, a leading name in the foodservice industry renowned for its innovative Microwave Cavity Liner products, is launching Teflon cooking trays which are designed specifically for use in both microwave ovens and accelerated cooking ovens.
Manufactured in Europe, these new trays represent a significant advancement in cooking equipment. Crafted with an extra-thick Teflon coating and featuring a 25mm wall to contain spills, they ensure a clean cooking environment and offer exceptional durability.
The trays, measuring 290mm x 260mm and 30mm deep and available in Blue, Black, Red and Green, are further reinforced with a medical-grade stainless steel rim, wrapped in a Teflon cover for added safety and hygiene.
Iain Phillips, Managing Director of Regale Microwave Ovens Ltd. the exclusive distributor of Microsave products, said "Microsave's Teflon cooking trays represent a significant advancement in cooking equipment, offering enhanced performance, durability, and value for operators in the foodservice industry. Existing cooking trays often come with hefty price tags or compromise on quality. We are offering a superior product at a competitive price point, making it an easy choice for our customers and addressing a gap in the market.
“We are so confident in the quality of the Microsave cooking trays that we offer a full refund to customers within 30 days of purchase, demonstrating a commitment to customer satisfaction.”
For further information, please contact Microwaves@regale.co.uk or call Regale on 01329 285518.
IRIS Launches Full Integration to Shiji’s Infrasys Cloud POS to Elevate The Mobile Ordering Experience
The robust integration marks a significant milestone in improving operational efficiency, enhancing guest experiences, and driving F&B revenue growth for hospitality operators.
IRIS, a global leader in digital ordering for the hospitality industry, today announces the integration of its F&B mobile ordering solution with Infrasys Cloud POS by Shiji. This strategic partnership will enrich the guest experience, save labour and increase ancillary revenue.
The IRIS mobile ordering platform empowers guests to self-serve from their own devices at their convenience. It firmly puts guests in control of their ordering experience, freeing up staff time and resources to enable them to focus on delivering an exceptional service.
The integration of the two solutions comes with full security approval for Marriott mobile dining and IRIS’ greater F&B ordering estate, and enables operators to optimise the management of mobile orders: These orders will now flow directly to the kitchen via Infrasys Cloud POS saving time, improving order accuracy, and reducing wait times. The process delivers convenience and comfort to both guests and staff, enhancing the overall ordering experience and mitigating any language barriers. Furthermore, hoteliers can promote items and services 24/7 maximising revenue opportunities across their properties.
The seamless partnership has been welcomed by the industry, with Eicha Medina, F&B Assistant Manager at The Westin Manila commenting, "The IRIS mobile dining and Shiji Infrasys POS integration significantly reduces the number of calls and inquiries, thereby lessening the workload on staff, improving accuracy and communication.
Guests that face language difficulties can conveniently access the mobile dining platform, easily review order details and write comments to the Chef.
We're enjoying the seamless guest payment options, the recommended items, and updating guests in real time on expected delivery times. Guests can also request a tray collection to further elevate their mobile dining experience."
Graham Rushin, IRIS VP Sales & Marketing, adds, “We’re delighted to announce this hotly anticipated partnership. It further solidifies our dedication and commitment to delivering a tailored and efficient mobile ordering service to hoteliers who are striving to provide guests with meaningful, seamless digital experiences.
We aim to empower hoteliers with the tools to drive additional revenue and free up resources, and this true integration delivers all this and more!”
Brian Garvan, Director, Global Partnerships and Product Integration at Shiji comments, "It’s great to launch this integration of IRIS Mobile Ordering and Infrasys Cloud POS to provide unparalleled convenience, efficiency, and guest satisfaction. It's the result of many months' work by both teams and is sure to support the demanding requirements of some of our key hotel clients' in delivering a first-class service in the F&B space. Thanks to the whole team at IRIS.”
The integration of IRIS Mobile Ordering with Infrasys Cloud POS is now available for hospitality operators worldwide. For more information on IRIS and the full suite of integrations, please click here.
VANITY GROUP COMMEMORATES EARTH DAY: PLANTS TREES FOR ITS HOTEL COMMUNITY
World-leading luxury Hotel Essentials provider, VANITY GROUP has teamed up with More Trees, THG Eco’s environmental initiative dedicated to global reforestation, this Earth Day. Taking their award-winning approach to sustainability, VANITY GROUP is putting tree planting at the fingertips of their hotel partners, inviting them to plant a tree at selected projects across the Kilimanjaro and Tanga regions of Tanzania.
More Trees work with tree planting projects around the world that focus on supporting biodiversity, nourishing the planet, and sequestering CO2. Their projects also work with the local communities to alleviate poverty and generate sustainable resources and income streams.
The project in Tanzania encompasses VANITY GROUP’s commitment to the planet, its inhabitants, and people, helping to restore the eco-system and wildlife that call it home, as well as supporting the people who rely on the land for resources and income. The Tanga and Kilimanjaro regions of Tanzania are rich and diverse ecosystems which have been greatly affected by climate change and traditional farming methods, with its communities experiencing extreme poverty. Through More Trees and their tree planting partners, the initiative aims to plant 4.5 million trees that will restore the eco-system and support the communities that rely on them. Each tree will sequester 1.5 tonnes of carbon dioxide in its lifetime, the equivalent of 180,000 hours of phone charging.
Paul Tsalikis, Founder and CEO of VANITY GROUP said of the partnership: “At VANITY GROUP, mindful beauty for a better world is at the forefront of everything we do. We want to make sustainable projects more accessible to our
hotel partners, giving them something tangible to share directly with their guests. More Trees are upholding the highest standard of implementation and traceability, so we know that every tree we plant on behalf of our community is contributing positively to the environment. I look forward to seeing our forest grow!”
Mark Jones, Chief Sustainability Officer at THG added: “We are excited to be partnering with VANITY GROUP and supporting their mission to make a positive impact on the planet. With every tree planted through More Trees, VANITY GROUP are making a tangible impact on the planet. Not only are they contributing towards
reducing carbon from the atmosphere, but they’re also supporting local communities and livelihoods.”
This is one of the many sustainability initiatives at VANITY GROUP which include:
• B Corp Community – VANITY GROUP HQ is certified B Corp, joining a community of businesses that are committed to a regenerative and ethical economy
• Global Recycled Standard - The Global Recycled Standard provides verified traceability across the recycled materials we use in our products, ensuring environmentally friendly manufacturing and an ethical supply chain
• EcoVadis - EcoVadis provides sustainability ratings and assessments for companies globally. Upon assessment of environment, labour and human rights, ethics, and sustainable procurement
• OceanBound Material (OBM) – OBM rescues materials from at risk waterways that can then be used in packaging
• Post Consumer Recycled Material – Using PCR materials in our packaging uses less energy, water, and fossil fuels than virgin plastic
• The Vegan Society – All products are certified Vegan with no animal products in any of our products
• PETA – VANITY GROUP is never tested on animals and is the only global amenity provider that is PETA approved
Planting trees for Earth Day is just the beginning of the partnership between VANITY GROUP and More Trees. A tree will also be planted on behalf of every team member globally, and for every new client onboarded as an ongoing pledge to sequester carbon and support our global eco-systems. VANITY GROUP's tree planting progress will be tracked via a virtual forest on the More Trees platform with updates on the forest being shared quarterly across VANITY GROUP's social channels and as part of a wider upcoming sustainability report.
With sustainability at the forefront of everything that VANITY GROUP does, this latest partnership with More Trees will contribute to VANITY GROUP’s commitment to the planet, its people, and inhabitants.